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Title: The Jury Finds
Date(s): 1952
Contributor(s): Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Four fictional housewives and one fictional man, all with malfunctioning water heaters, are summoned to serve on a jury at the Court of Hot Water Tribulations. In court, one lawyer defends the original water heaters, and one introduces the jury to Westinghouse products, which can heat water safely and efficiently. A spoof on courtroom drama programs.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC108
Collection: Cinecraft Productions Films

Title: How to Sell Home Insulation: Thirty Seconds
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff. The film argues that the first thirty seconds of a sale are the most important and demonstrates how a salesman can keep a potential buyer (in this case, a housewife) interested.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_01
Collection: Cinecraft Productions Films

Title: How to Sell Home Insulation: Getting the Name on the Dotted Line
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff on how to close a sale. Provides tips and instructions, such as: give the final presentations to both husband and wife, do not quote a price until the buyer's needs are reviewed, push the fire safety of fiberglass, provide demonstrations and ask leading questions, keep asking for the order, and never give a buyer the opportunity to say "no."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_02
Collection: Cinecraft Productions Films

Title: In Quest of Cleaner Air and Water
Date(s): 1974
Contributor(s): American Iron and Steel Institute (Sponsor), Cinecraft, Inc. (Production company)
Description: Film detailing how the steel industry prevents water and air pollution. Describes the equipment used and research conducted to ensure the production of steel produces as little pollution as possible.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_04
Collection: Cinecraft Productions Films

Title: Customer Preference: Its Background and Principles
Date(s): 1956
Description: Animated film about the Customer Preference Program, an educational plan that instructs new merchants on how to run a successful business. Briefly describes the history of retail in the United States and how American life, and consumer buying habits, have changed since World War II. Stresses that understanding the customer's point of view is paramount to understanding what merchandise to purchase and sell.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_03
Collection: Cinecraft Productions Films

Title: Health: Yours for the Asking
Date(s): 1950
Description: William Grover Barnard (also known as "Papa" Barnard), the founder of Natural Foods Institute (later known as Vita-Mix), promotes good health through good eating. Barnard claims that 90% of the 460,000 young men who were rejected from the draft board during WWII were rejected due to malnutrition. He prepares a concoction of potatoes, apples, carrots, raw eggs, peanuts, cabbage, celery, cucumber, and lemon while discussing the health benefits of each ingredient. He also grinds coffee beans,...
Show moreWilliam Grover Barnard (also known as "Papa" Barnard), the founder of Natural Foods Institute (later known as Vita-Mix), promotes good health through good eating. Barnard claims that 90% of the 460,000 young men who were rejected from the draft board during WWII were rejected due to malnutrition. He prepares a concoction of potatoes, apples, carrots, raw eggs, peanuts, cabbage, celery, cucumber, and lemon while discussing the health benefits of each ingredient. He also grinds coffee beans, cereal, and prepares pancake batter in the Vita-Mix machine.
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Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC089
Collection: Cinecraft Productions Films

Title: Commercial for the Carling Beer tab cap
Date(s): 1965
Description: Commercial for the tab cap on Carling Black Label Beer. "Quick as a flick, yet smooth as slow motion."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_02
Collection: Cinecraft Productions Films

Title: Commercial for the Carling Beer tab open can
Date(s): 1965
Description: Carling presents its new beer can technology, a can that comes equipped with a built-in opener.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_04
Collection: Cinecraft Productions Films

Title: Commercial for Lake Holiday private recreational community
Date(s): 1965
Description: Advertisement for lots in the planned community around Lake Holiday, Illinois. Begins with images of people stressed in the big city, and then switches to tranquil scenes of lake recreation, such as boating, sailing, fishing, and relaxing on the beach.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_06
Collection: Cinecraft Productions Films

Title: Commercial for New Idea Uni-System harvesting equipment
Date(s): 1965
Description: Advertisement for the Uni-System self-propelled harvesting equipment. Six different harvesting combinations can be used with one machine, including a sheller, picker, combine, corn head, forager, and row crop attachment.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_07
Collection: Cinecraft Productions Films

Title: The Iron Horse Goes North
Date(s): 1953
Contributor(s): Iron Ore Company of Canada (Sponsor), Cinecraft, Inc. (Production company)
Description: Film highlighting the construction of a railroad in the Ungava Peninsula of Québec, Canada. The railroad, heading from Seven Islands to Burnt Creek, would transport iron ore from Ungava down to the Great Lakes and beyond.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC101
Collection: Cinecraft Productions Films

Title: Commercial for Serene Lite glass tint spray
Date(s): 1965
Description: Advertisement for Serene Lite, a spray that tints glass windows to block out harmful ultraviolet rays that can damage household furniture and fabrics.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_09
Collection: Cinecraft Productions Films

Title: Commercial for Ohio Bell public telephones
Date(s): 1965
Description: Advertisement highlighting the convenience of Ohio Bell public telephones. Shows people using Ohio Bell telephones to make calls from a variety of locations, including a golf course, beach, baseball field, fishing pier, and others.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_10
Collection: Cinecraft Productions Films

Title: What's the Answer?
Date(s): 1951
Contributor(s): Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company), Yoxsimer, O.H. (Orland Hale), 1907-1986 (Onscreen presenter), Kalischer, Milton T., 1903-1990 (Onscreen presenter)
Description: Two Westinghouse employees present a Westinghouse refrigerator and speak to its automatic defrost capabilities and overall quality. Featuring O.H. Yoxsimer, Refrigeration Cabinet Engineer, and Milton Kalischer, Manager of the Electric Appliance Engineering Department.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC073
Collection: Cinecraft Productions Films

Title: Commercial for the Westinghouse Speed Electric range
Date(s): 1953
Contributor(s): Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company)
Description: A woman burns her food because she forgot it was cooking on the stove top and the pan became too hot. With the Westinghouse Speed Electric range, the burners have an "electronic eye," a heat-controlled thermostat that can be set before cooking begins. The thermostat keeps the food at a constant degree of heat so it will not burn.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_04
Collection: Cinecraft Productions Films

Title: Commercial for the Westinghouse Imperial 30 range
Date(s): 1953
Contributor(s): Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Commercial presenting the Westinghouse Imperial 30, an appliance that only measures 30 inches across but has all of the features of a larger range. "Lots more range in a lot less room."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_05
Collection: Cinecraft Productions Films

Title: Commercial for Fisher Fazio tableware
Date(s): 1970
Contributor(s): Fisher Foods, Inc. (Cleveland, Ohio) (Sponsor), Cinecraft, Inc. (Production company)
Description: Advertisement for Fisher Fazio about a tableware set made of Florentine gold. Commercial shows a well dressed woman setting a table in a dining room.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC086_01
Collection: Cinecraft Productions Films

Title: Bayer Aspirin: Golf
Date(s): 1953
Contributor(s): Bayer AG (Sponsor), Cinecraft, Inc. (Production company)
Description: Commercial comparing the speed of a flying golf ball to the speed of Bayer aspirin working to relieve pain. Shows golf players taking swings and then a man taking an aspirin tablet.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_09
Collection: Cinecraft Productions Films

Title: Commercial by Republic Steel highlighting the use of steel in underwater exploration
Date(s): 1970
Description: Advertisement featuring underwater explorers - 'aquanauts' - stressing the future needs for "super" strong steels like the type presumably used in crafts for deep ocean exploration.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC086_02
Collection: Cinecraft Productions Films

Title: Bayer Aspirin: Wet Feet
Date(s): 1953
Contributor(s): Bayer AG (Sponsor), Cinecraft, Inc. (Production company)
Description: A woman gets her feet wet and then feels herself developing a common cold. She takes Bayer aspirin to relieve the aches and pains.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_016
Collection: Cinecraft Productions Films

Title: Bayer Aspirin: Draft
Date(s): 1953
Description: A woman sleeps with her window open and then feels herself developing a common cold. She takes Bayer aspirin to relieve the aches and pains.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_017
Collection: Cinecraft Productions Films

Title: Commercial for Shadow Wave Home Permanent version 1
Date(s): 1953
Contributor(s): Pepsodent, Ltd. (Sponsor), Cinecraft, Inc. (Production company), Downs, Cathy, 1926-1976 (Onscreen presenter)
Description: Film actor Cathy Downs presents the Shadow Wave home permanent hair treatment.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_013
Collection: Cinecraft Productions Films

Title: Commercial for Shadow Wave Home Permanent version 2
Date(s): 1953
Contributor(s): Pepsodent, Ltd. (Sponsor), Cinecraft, Inc. (Production company), Downs, Cathy, 1926-1976 (Onscreen presenter)
Description: Film actor Cathy Downs presents the Shadow Wave home permanent hair treatment.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC088_014
Collection: Cinecraft Productions Films

Title: The World of Work Wear
Date(s): 1970
Contributor(s): Work Wear Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: Commercial advertising uniforms designed for employees in the service, medical, airline, and other industries. Shows both male and female models wearing various uniforms. Ad targeted toward employers.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC094
Collection: Cinecraft Productions Films

Title: Commercial for Pennzoil motor fuel
Date(s): 1960
Contributor(s): Pennzoil Company (Sponsor), Cinecraft, Inc. (Production company)
Description: "Put a tiger under your hood." Commercial for Pennzoil motor fuel. Shows a tiger running and roaring and compares the power of the animal to fueling your tank with Pennzoil.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC067_01
Collection: Cinecraft Productions Films

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