Search Results
- Title
- Sell to Her Measure production script
- Date(s)
- 1948
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
- Description
-
A script for a sound slide training film production in which a fictional Westinghouse salesman receives tips on selling Westinghouse refrigerators. He is instructed to identify the needs of the prospect by asking key questions. This will allow him to pinpoint the best refrigerator to pitch and what aspects of the refrigerator to focus on. At last, the salesman successfully makes a sale after learning the new sales technique.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_20_13
- Collection
- Cinecraft Productions Films
- Title
- Demonstration Sells! production script
- Date(s)
- 1947
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
- Description
-
A script for a training film production which begins with a montage of scenarios in which a product demonstration led to a sale. During the plot of the film, Westinghouse Laundry salesmen chat with the narrator to discuss how product demonstration is important to closing sales, but letting the customers try the appliances themselves is just as important. This is accomplished by opening local laundromats equipped with Westinghouse laundry appliances.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_20_09
- Collection
- Cinecraft Productions Films
- Title
- Sell 'em Where They Use 'em production script
- Date(s)
- 1952
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
- Description
-
A script for a film production advertising a new sales program for Westinghouse Mobileair fan dealers. The production first establishes why a dealer would want to sell Mobileair fans by describing their impressive performance capabilities. Then, the production describes the "Free Trial" sales plan for dealers. The program's success rate is explained and dealers who have used the Free Trial plan provide testimonies. Finally, available promotional materials for the dealers as part of the plan...
Show moreA script for a film production advertising a new sales program for Westinghouse Mobileair fan dealers. The production first establishes why a dealer would want to sell Mobileair fans by describing their impressive performance capabilities. Then, the production describes the "Free Trial" sales plan for dealers. The program's success rate is explained and dealers who have used the Free Trial plan provide testimonies. Finally, available promotional materials for the dealers as part of the plan are listed.
Show less - Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_21_16
- Collection
- Cinecraft Productions Films
- Title
- Huber Rollers: Foremost Since 1908 production script
- Date(s)
- 1953
- Contributor(s)
- Jay H. Maish Company (Production company), Huber Manufacturing Co. (Marion, Ohio) (Sponsor)
- Description
-
A script for a radio production advertising Huber Steam Rollers. The production explains how the Huber Company has set the industry standard for steam rollers. It describes the Huber line of rollers in detail including the primarily purpose of each model, their technical specifications, and how every mechanical part is designed to play a specific and important role. The roller models are compared with one another to show how each are uniquely designed.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_09_17
- Collection
- Cinecraft Productions Films
- Title
- Westinghouse Conservice - The Washer production script
- Date(s)
- 1943
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
- Description
-
A script for a film production written about a fictional Westinghouse washer serviceman, Steve, who demonstrates his knowledge of Washer repair. He attributes his success as a serviceman to the Conservice Maintenance Guide and attests to the Guide's importance in his work as a serviceman.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_18_13
- Collection
- Cinecraft Productions Films
- Title
- The Lament of Smokey Joe production script
- Date(s)
- 1943
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
- Description
-
A shooting script for a sound slide film production advertising the Westinghouse Preciptron, an air-purifying system. A personified smoke particle named Smokey Joe feels dejected because he can no longer float about as he pleases. The narrator introduces the Preciptron as the cause of Smokey Joe's lament. Then, the narrator discusses the limitless opportunity for the Preciptiron's use in many industries and towards the wartime effort. Finally, the production includes a technical description...
Show moreA shooting script for a sound slide film production advertising the Westinghouse Preciptron, an air-purifying system. A personified smoke particle named Smokey Joe feels dejected because he can no longer float about as he pleases. The narrator introduces the Preciptron as the cause of Smokey Joe's lament. Then, the narrator discusses the limitless opportunity for the Preciptiron's use in many industries and towards the wartime effort. Finally, the production includes a technical description explaining how the Preciptron cleans the air.
Show less - Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_18_16
- Collection
- Cinecraft Productions Films
- Title
- The Bettger Story Movie Trailer production materials
- Date(s)
- 1952
- Contributor(s)
- Cinecraft, Inc. (Production company), Harry Ferguson, Inc. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
- Description
-
Includes two synopses, one outlining a sales training film and the other proposing a movie trailer. Both are intended to supplement a film production called "The Bettger Story." A script for the proposed movie trailer is also included. It is intended to immediately follow a showing of the "Bettger Story" and contains information specific to Ferguson Tractor dealers. The trailer is narrated by Harry Ferguson, Inc. Vice President, Mr. Curry Stoup, who encourages salesmen to use their "thinking...
Show moreIncludes two synopses, one outlining a sales training film and the other proposing a movie trailer. Both are intended to supplement a film production called "The Bettger Story." A script for the proposed movie trailer is also included. It is intended to immediately follow a showing of the "Bettger Story" and contains information specific to Ferguson Tractor dealers. The trailer is narrated by Harry Ferguson, Inc. Vice President, Mr. Curry Stoup, who encourages salesmen to use their "thinking K.A.P.s," an acronym for Knowledge, Application, and Personality.
Show less - Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_09_09
- Collection
- Cinecraft Productions Films
- Title
- Look to Glass production materials
- Date(s)
- 1944
- Contributor(s)
- Cinecraft, Inc. (Production company), Libbey-Owens-Ford Glass Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
- Description
-
This script and synopsis for a film production introduce the ubiquity and importance of glass, include lab scenes where glass testing occurs, and review the glass manufacturing process at Libbey-Owens-Ford plants.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_10_24
- Collection
- Cinecraft Productions Films
- Title
- Search, Perfection Stove production materials
- Date(s)
- 1947, 1948
- Contributor(s)
- Cinecraft, Inc. (Production company), Perfection Stove Company (Cleveland, Ohio) (Sponsor), McCann Erickson (Associated name)
- Description
-
A script for a film production about how the Perfection Stove Company conducts extensive testing in the laboratory to ensure high quality products. Includes a letter from Ray Culley to the McCann-Erickson advertising agency solidifying costs for the production and payment plans. Also includes a metallographic image of pearlite surface developed by the Perfection Stove Company.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_13_24
- Collection
- Cinecraft Productions Films
- Title
- At Your Service Westinghouse training production script
- Date(s)
- 1952
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor)
- Description
-
A script for a training film production for Westinghouse maintenance staff. The script features two characters, a Westinghouse serviceman named Frank and a customer in need of Westinghouse service, Mrs. Smith. Frank demonstrates the three most common approaches to working with customers. Then, the narrator reviews the three scenarios and explains to the audience which interaction is most like what service staff should strive for.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_21_14
- Collection
- Cinecraft Productions Films
- Title
- Plenty Plus! production script
- Date(s)
- 1948
- Contributor(s)
- Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor)
- Description
-
A script for a training film production intended to prepare Westinghouse sales staff to sell the 1948 Plenty Plus line of refrigerators. In the production, a woman named Mrs. Jones is seeking a new refrigeration option. A Westinghouse salesman, Charlie, introduces her to a model from the Plenty Plus line of refrigerators perfectly suited to her needs. Charlie and the narrator then review his sale to discuss proper sales techniques.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_22_16
- Collection
- Cinecraft Productions Films