Instructional film for Domestic Sewing Machine sales personnel. A young salesman named Charlie pitches a new sewing machine to Mrs. Arthur Johnson. He demonstrates the various techniques that can be applied in order to "sew up that sale." Directed by Ray Culley; photographed by Harry Horrocks, actors: Nick Peters, Lloyd Taylor, Cecelia Klein.
Catalog offers several models of manual and electric sewing machines and related spare parts, including needles (for sewing, phonographs, and medicine), as well as bicycles. Depicts scenes of people at work in a factory setting, presumably in Podolsk, and a sample of decorative needlework. Ends with 2-page price list for sales and shipment of sewing machines, tables, and bicycles.
Electrical Association of New York National Electrical and Radio Exposition (1934 : New York, N.Y.) Madison Square Garden (New York, N.Y.) (associated name), Singer Sewing Machine Company (associated name)
Cinecraft, Inc. (Production company), Domestic Sewing Machine Co. (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description
This script for a training film production describes a fictional scenario in which a Domestic Sewing Machine salesman recites a variety of selling points to persuade a prospective buyer. An amateur salesman who is viewing the sales demonstration learns that he must become more familiar with the sewing machine in order to sell it.
Cinecraft, Inc. (Production company), Domestic Sewing Machine Co. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description
Includes a property list and four scripts for a set of four television commercials. The commercials advertise Domestic Sewing Machine products and the Sew-It-Yourself corner located at Domestic Sewing Machine dealers.
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