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Title: Pennzoil television commercial scripts
Date(s): 1951, 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Correspondence between Fuller & Smith & Ross advertising Director, Charles Hutaff and Ray Culley in which Hutaff requests animated, singing television film commercials to be created for the Pennzoil company. Also includes the scripts for these potential television commercial productions.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_13
Collection: Cinecraft Productions Films

Title: Dust-Stop Air Filters 1951 television commercial scripts
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Scripts for a series of six television commercials numbered three through five and eight through ten. The scripts persuade viewers to replace their old air filters with Owens Corning Dust-Stop Air Filters for a clean and comfortable home.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_01
Collection: Cinecraft Productions Films

Title: Sign Up for Profits Part 2 production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production which describes how roadside signs and storefront displays are effective advertisement methods to boost sales for Pennzoil products.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_12
Collection: Cinecraft Productions Films

Title: Uncle Ray Finds the Way production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (production company), Harry Ferguson, Inc. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes a scenario for a motion picture production called "Uncle Ray Finds the Way" in which fictional brothers-in-law Ray and John seek out the best possible tractor for their farming needs. Ray explains to the audience why the Ferguson Tractor was the best possible option. The script for the production on which "Uncle Ray Finds the Way" is based, called "On Buckeye Soil”, is also included.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_09_08
Collection: Cinecraft Productions Films

Title: Look to the Future production scripts
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a sound slide film production intended for Pennzoil salespeople. The production is comprised of a four-part script called "101 Ways to Increase Sales and Profits" and another script titled, "Look to The Future." The theme of "Look to The Future" is to motivate salespeople to work towards improved sales rather than settling with their current success rate. Parts one through four of "101 Ways to Increase Sales and Profits" focus on secrets to success in sales including...
Show moreIncludes scripts for a sound slide film production intended for Pennzoil salespeople. The production is comprised of a four-part script called "101 Ways to Increase Sales and Profits" and another script titled, "Look to The Future." The theme of "Look to The Future" is to motivate salespeople to work towards improved sales rather than settling with their current success rate. Parts one through four of "101 Ways to Increase Sales and Profits" focus on secrets to success in sales including techniques for the first sixty seconds of the sales pitch; specialized information about Pennzoil lubrication products and how they are used; and information about selling tires, batteries, and accessories.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_05
Collection: Cinecraft Productions Films

Title: Pennzoil Series 2 television commercial scripts
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of two television commercials advertising Pennzoil motor oil with animated cartoons and songs.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_09
Collection: Cinecraft Productions Films

Title: Blowing Wool Home Insulation television commercial scripts September 1951
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of five television commercials numbered three through seven. Each script advertises Owens-Corning Fiberglas Home Insulation by describing how the insulation will provide users with a more comfortable and cost-efficient home.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_02
Collection: Cinecraft Productions Films

Title: Closing the Sale production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sales training film production which teaches Owens-Corning salespeople to successfully close a sale. The script calls for the salesperson to integrate product demonstrations into the pitch and to present the final sales presentation to all adults in the household. It also discusses best practices for quoting costs and being persistant with resistant prospects.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_12_22
Collection: Cinecraft Productions Films

Title: Approach Calls production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sales training film production instructing Owens-Corning salespeople how to make at-home sales calls. The script focuses on how the salesperson should initiate a house-call and it includes techniques for communicating with housewives who are presumed to be the primary customers.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_12_21
Collection: Cinecraft Productions Films

Title: The Glory Hole preliminary script
Date(s): 1946, 1947
Contributor(s): Cinecraft, Inc. (Production company), Fostoria Glass Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production in which fictional teenagers Mary Lee and Joe learn about crystal glassware. They visit a glass manufacturing plant where they see how glass is shaped, how it is refined and polished, and how patterns are etched into the surface. Then they visit a crystal glassware saleswoman to learn about the different inspections of glassware necessary for selecting pieces to purchase. Includes notes and suggestions on the film both typed and handwritten.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_07_10
Collection: Cinecraft Productions Films

Title: Fiberglas, The Universal Insulation production script
Date(s): 1946
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film production with describes how Owens-Corning's Fiberglas Building Insulation is ideal for both industrial and domestic uses. The physical properties of Fiberglass lead it to be the best insulator, from household appliances such as refrigerators, water heaters, and ovens, to boiler shells, piping, ducts, and use by the armed forces.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_12_16
Collection: Cinecraft Productions Films

Title: Continued Comfort training film production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production which describes Owens-Corning's Fiberglas Building Insulation. A personified bird and the narrator discuss how building insulation is important for comfort and conclude that Owens-Corning insulation is the best choice for insulating one's home. The narrator then describes the physical properties of Fiberglas, in particular, what makes it so effective as an insulator.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_12_17
Collection: Cinecraft Productions Films

Title: Specialized for V-Belts production materials
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Dayton Rubber Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for two film productions. The first, 'Specialized for V-Belts,' describes the function, uses, and characteristics of V-belts. The second, 'Specialized for Rollers,' tells the story of a fictional printer whose stresses and ailments are solved by the assistance of Dayton Rubber Company salesmen and their rubber printing rollers. Also includes a letter to the Fuller & Smith & Ross advertising agency containing directions for script edits and a proposal for the film, ...
Show moreIncludes scripts for two film productions. The first, 'Specialized for V-Belts,' describes the function, uses, and characteristics of V-belts. The second, 'Specialized for Rollers,' tells the story of a fictional printer whose stresses and ailments are solved by the assistance of Dayton Rubber Company salesmen and their rubber printing rollers. Also includes a letter to the Fuller & Smith & Ross advertising agency containing directions for script edits and a proposal for the film, 'Specialized for V-Belts.'
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_12
Collection: Cinecraft Productions Films

Title: Rolls that Register production materials
Date(s): 1949, 1950
Contributor(s): Cinecraft, Inc. (Production company), Harris-Seybold Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name), Storycraft Incorporated (Author)
Description: Includes a proposal and a script for a motion picture film production. The production advertises the Harris-Seybold press technology and method of registering prints. The script likely went through several iterations prior to production; included are two first pages of additional scripts housed by the repository identical in content, but with alternate or preliminary titles.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_09_03
Collection: Cinecraft Productions Films

Title: Inside 304 and The Model 304 production scripts
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes two scripts for film productions. Each have the same project number and advertise the Bryant 304 Vertical Forced Air Furnace. However, the scripts are dissimilar in plot. The first, “Inside 304”, features the Bryant Pup as a doctor who examines his friend, the Bryant 304 Air Furnace. They discuss his parts and the characteristics of each. In the second script, “The Model 304”, a Bryant distributor meets with a dealer to persuade him to stock the Bryant 304 Air Furnace. They briefly...
Show moreIncludes two scripts for film productions. Each have the same project number and advertise the Bryant 304 Vertical Forced Air Furnace. However, the scripts are dissimilar in plot. The first, “Inside 304”, features the Bryant Pup as a doctor who examines his friend, the Bryant 304 Air Furnace. They discuss his parts and the characteristics of each. In the second script, “The Model 304”, a Bryant distributor meets with a dealer to persuade him to stock the Bryant 304 Air Furnace. They briefly discuss the history and modern uses of Bryant 304 Air Furnaces before the distributor goes into detail describing the significant features of the model.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_05
Collection: Cinecraft Productions Films

Title: Guilty as Charged production script
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film production in which a personified Bryant BA-88 Warm Air Furnace is on trial for claiming she is the best warm air furnace in the world. The Bryant Pup acts as her defendant and demonstrates to the jury each part of the furnace which supports her claim. Each component of the furnace is proven to be the most reliable and useful compared to all other furnaces. The judge, jury, and even the prosecution is convinced that the BA-88 is the best warm air furnace.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_04
Collection: Cinecraft Productions Films

Title: Central National Drive-Inside Bank television commercial scripts
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Central National Bank of Cleveland (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a set of four television commercials which advertise the drive-in feature of the Cleveland Central National Bank.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_19
Collection: Cinecraft Productions Films

Title: L-P for Long-Range Profits production script
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor), Storycraft Incorporated (Associated name), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film intended for Liquified-Petroleum (L-P) gas salespeople. Establishes a competition between the electric and gas heating and appliance industries. In the production, the L-P gas industry is depicted as a giant, a metaphor for the industry’s massive growth. The giant must defend his earnings from the electricity industry, depicted as a wicked elf.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_21
Collection: Cinecraft Productions Films

Title: Mellon Savings Plan television commercial script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (production company), Mellon National Bank and Trust Company (sponsor), Fuller & Smith & Ross, Inc. (associated name)
Description: A script for a television commercial advertising the Mellon Budget Saving Plan from the Mellon National Bank and Trust Company. The program is intended to help the bank's patrons achieve financial goals through a systematic saving plan.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_11_09
Collection: Cinecraft Productions Films

Title: A Technique for Training production materials
Date(s): 1958
Contributor(s): Cinecraft, Inc. (Production company), American Greetings Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes a script, correspondence, and purchase order for a training film production created for American Greetings Corporation sales. The script is written to instruct American Greetings salespeople how to train store personnel to perform maintenance on their stock of greeting cards. It reviews a checklist of training activities the salesperson should perform with store personnel. These include displaying, stocking, re-ordering, and filing their cards. The included correspondence from Paul...
Show moreIncludes a script, correspondence, and purchase order for a training film production created for American Greetings Corporation sales. The script is written to instruct American Greetings salespeople how to train store personnel to perform maintenance on their stock of greeting cards. It reviews a checklist of training activities the salesperson should perform with store personnel. These include displaying, stocking, re-ordering, and filing their cards. The included correspondence from Paul Culley of Cinecraft to the American Greetings Corporation provides a cost estimate for color prints from the production.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_05
Collection: Cinecraft Productions Films

Title: Cleveland Health Council television commercial scripts
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Cleveland Health Council (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of three television commercials sponsored by the Cleveland Health Council. Two scripts recommend incorporating a balanced breakfast into one’s diet. The third script serves as a reminder for parents to teach their children dental health habits early.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_05
Collection: Cinecraft Productions Films

Title: Freedom Rings game show production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production pitching a television game program with a patriotic theme called Freedom Rings. The script includes a demonstration of the game in which Westinghouse appliances are won by contestants who answer trivia questions correctly. Then, the script describes the program's entertainment potential and possibilities for commercial integration.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_15
Collection: Cinecraft Productions Films

Title: A Way to Sales production script
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Harry Ferguson, Inc. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sales training film production created for Ferguson Tractor salespeople. The script discusses techniques for improving tractor sales, encouraging salespeople to be familiar with the products as well as appreciative and enthusiastic when discussing the products with prospects. Then, the script includes a sales scenario in which a Ferguson Tractor salesman demonstrates his sales process using the techniques outlined in the script.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_09_10
Collection: Cinecraft Productions Films

Title: Eljer television commercial scripts #1-4
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Eljer Plumbing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of four television commercials advertising Eljer bathroom fixtures. The commercials highlight the piece's lustrous, stain-free, and stylish finish.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_06_08
Collection: Cinecraft Productions Films

Title: The Westinghouse Electric Dishwasher production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production informing Westinghouse sales staff on the technical specifications of the Electric Dishwasher. The script describes the components of the available dishwasher models in detail to prepare salesmen to effectively speak to the appliance's capabilities.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_12
Collection: Cinecraft Productions Films

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