Search Results

Title: Denison Engineering Multi-Press production script
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Denison Engineering Company (Sponsor), Mayer, William (Narrator)
Description: A script for a film production advertising the Denison oil hydraulic multipress. Discusses the components of the press, its safety features, and the ways in which the multi-press can reduce a company's manufacturing costs.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_13
Collection: Cinecraft Productions Films

Title: Central National Bank opening and closing commercial scripts
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Central National Bank of Cleveland (Sponsor)
Description: Includes opening and closing scripts for six television commercials which advertise the Central National Bank's Benjamin Franklin Thrift Account (BFTA). The BFTAs are savings accounts into which one makes regular payments in order to achieve the means for large expenses.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_18
Collection: Cinecraft Productions Films

Title: Kurtz Furniture television commercial scripts
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Kurtz Furniture Company (Sponsor)
Description: Includes scripts for a series of three television commercials advertising pieces of furniture available at the Kurtz Furniture Company including the White Dove Mattress, Tappan gas range, and Frigidaire Refrigerator. Highlights the pay-as-you-go budget plan option for customers.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_12
Collection: Cinecraft Productions Films

Title: Federal Reserve MP production script
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Federal Reserve Bank of Cleveland (Sponsor), Mayer, William (Narrator), Siedel, Frank (Author)
Description: A script for a film production describing the Federal Reserve Banking system, with a focus on the Fourth District, headquartered in Cleveland, Ohio. The script describes the bank's building, employees, day-to-day routine, and other responsibilities of the bank. The script also describes several departments including the check collection department, the fiscal agency, and the cash department.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_07_02
Collection: Cinecraft Productions Films

Title: L-P for Long-Range Profits production script
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor), Storycraft Incorporated (Associated name), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film intended for Liquified-Petroleum (L-P) gas salespeople. Establishes a competition between the electric and gas heating and appliance industries. In the production, the L-P gas industry is depicted as a giant, a metaphor for the industry’s massive growth. The giant must defend his earnings from the electricity industry, depicted as a wicked elf.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_21
Collection: Cinecraft Productions Films

Title: Astatic Booster 1949 television commercial scripts
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Astatic Corporation (Youngstown, Ohio) (Sponsor), Wearstler Advertising, Inc. (Associated name), Mayer, William (Narrator)
Description: Includes six scripts for a set of television commercials advertising the Astatic Booster, a television receiver device which improves television reception.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_01
Collection: Cinecraft Productions Films

Title: Charlie Carr Closing Message script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Aluminum Company of America (sponsor)
Description: A transcription of a closing message, potentially broadcasted on the radio, given by the Aluminum Company of America Director of Public Relations and Advertising, Mr. Charlie Carr. Carr summarizes the purpose and significance of the department to conclude a preceding presentation.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_01_13
Collection: Cinecraft Productions Films

Title: Westinghouse Equity Plan production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a two-part sound slide film production about the Westinghouse plan for dealer wholesale financing. A Westinghouse representative describes the program in detail to an independent dealer. In part one, he describes the wholesale portion of the equity plan. In part two, he discusses the dealer retail portion.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_04
Collection: Cinecraft Productions Films

Title: Sell to Her Measure production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production in which a fictional Westinghouse salesman receives tips on selling Westinghouse refrigerators. He is instructed to identify the needs of the prospect by asking key questions. This will allow him to pinpoint the best refrigerator to pitch and what aspects of the refrigerator to focus on. At last, the salesman successfully makes a sale after learning the new sales technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_13
Collection: Cinecraft Productions Films

Title: How to Sell the Westinghouse Water Heater production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production which begins by describing the many positive aspects of owning a hot water heater. Then, four main selling points of the Westinghouse water heater are discussed, and a Westinghouse salesman demonstrates how to incorporate each point as he pitches to a prospective buyer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_12
Collection: Cinecraft Productions Films

Title: The Long Pull Pays Off production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Aluminum Company of America (sponsor)
Description: A script for a sound slide film production focused on long-term advertising programs produced by the Aluminum Company of America. The production demonstrates the dedication and steadfastness of the ALCOA advertising department by providing examples of lengthy advertising campaigns. The script provides examples of products which had successful advertising campaigns and discusses the process of identifying potential markets and preparing for in-depth advertising. The underlying message of the...
Show moreA script for a sound slide film production focused on long-term advertising programs produced by the Aluminum Company of America. The production demonstrates the dedication and steadfastness of the ALCOA advertising department by providing examples of lengthy advertising campaigns. The script provides examples of products which had successful advertising campaigns and discusses the process of identifying potential markets and preparing for in-depth advertising. The underlying message of the production emphasizes that it is better for an advertising department to achieve large goals by steady work over a long period of time rather than achieving small goals rapidly.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_01_12
Collection: Cinecraft Productions Films

Title: Retail Equity for Banks production materials
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a two-part sound slide film production about the Westinghouse plan for dealer wholesale financing. A Westinghouse representative describes the program in detail to two executives of a community bank. The program encourages Westinghouse dealers to handle their financing through local banks. Also includes an equity plan book which further explains the program.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_05
Collection: Cinecraft Productions Films

Title: Let's Explore Ohio: Ohio Wildlife production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Standard Oil Company (Ohio) (Sponsor), Welchans, Robert (Author)
Description: A shooting script for a film produced as part of the "Let's Explore Ohio" film series. In the script, fictional boys Bob and Jim learn from their Uncle Ed about different types of Ohio wildlife including owls, mice, racoons, frogs, snakes, and more.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_15_17
Collection: Cinecraft Productions Films

Title: New Electronic Reproducer production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), General Electric Company (Sponsor)
Description: A script for a film production which describes a General Electric product called the Electronic Reproducer. A narrator describes the difference between a reproducer and a phonograph and explains why the reproducer is a more advanced technology. Then, the history of sound reproduction is discussed, and finally, each component of the device is described in detail.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_07_15
Collection: Cinecraft Productions Films

Title: A Heater is Born! production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor)
Description: A script for a sound slide film production advertising a line of water heaters by the Bryant Heater Company. The script focuses on describing the industrial production of Bryant water heaters and explains the complete manufacture and inspection process.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_19
Collection: Cinecraft Productions Films

Title: Tell All and Sell production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production addressed to retail salesmen. The script describes the advantages of the 'Tell-All Tag' on major appliances. In the production, a personified 'Tell-All Tag' and a salesman talk about how they can work together effectively in order to sell Westinghouse appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_06
Collection: Cinecraft Productions Films

Title: The Public Be Pleased production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Aluminum Company of America (sponsor)
Description: A script for a sound slide film production made for the Aluminum Company of America (ALCOA). The production discusses the customer populations targeted by ALCOA advertising including employees, direct customers, indirect customers, and opinion leaders. Then, the production discusses the collaborative nature of the relationship between the ALCOA sales department and the advertising and publicity department. Finally, the production describes some of the department's advertising strategies.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_01_10
Collection: Cinecraft Productions Films

Title: Five Ways the Tell-All Tag Helps Salesmen Sell production scripts
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: Includes a working script and a scoring script for a training film production describing the 'Tell-All Tag,' a tag attached to appliances in Westinghouse showrooms which provides descriptive information about the product. The script describes five ways in which the 'Tell-All Tag' can assist salesmen.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_11
Collection: Cinecraft Productions Films

Title: Our Part of the Job production script
Date(s): 1941
Contributor(s): Cinecraft, Inc. (Production company), Hercules Powder Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a motion picture production in which two fictional house painters use Hercules Steam-Distilled Wood Turpentine. They visit a paint store and discuss the product with the store owner. Then they view a film by Hercules Powder Company about how the turpentine is produced.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_09_12
Collection: Cinecraft Productions Films

Title: Television Televised production scripts
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Austin Company (sponsor)
Description: These scripts for a five-part film production describe different aspects of the television production process at the Austin Company. The scripts’ dialogue outlines the physical areas within, equipment used for, and functions of the television station. The topics are divided by script as follows: script one, the parts of a television camera and how it works; script two, a description of the processes that occur during filming in the control room; script three, how television is broadcast from...
Show moreThese scripts for a five-part film production describe different aspects of the television production process at the Austin Company. The scripts’ dialogue outlines the physical areas within, equipment used for, and functions of the television station. The topics are divided by script as follows: script one, the parts of a television camera and how it works; script two, a description of the processes that occur during filming in the control room; script three, how television is broadcast from a transmitter directly into homes nationwide; and script four, how the mobile broadcasting unit operates.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_05
Collection: Cinecraft Productions Films

Title: Uncle Ray Finds the Way production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Harry Ferguson, Inc. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes a scenario for a motion picture production called "Uncle Ray Finds the Way" in which fictional brothers-in-law Ray and John seek out the best possible tractor for their farming needs. Ray explains to the audience why the Ferguson Tractor was the best possible option. The script for the production on which "Uncle Ray Finds the Way" is based, called "On Buckeye Soil”, is also included.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_09_08
Collection: Cinecraft Productions Films

Title: It's Up to You production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production intended for Pennzoil salespersons. The production moves through a sequence of interactions between Pennzoil dealers and their customers. Then, the narrator analyzes each interaction to determine if the dealer was well-informed on the product by their salesperson. The narrator provides feedback for the salesperson based on each interaction.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_11
Collection: Cinecraft Productions Films

Title: Domestic Sewing television commercial scripts #1-4
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Domestic Sewing Machine Co. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes a property list and four scripts for a set of four television commercials. The commercials advertise Domestic Sewing Machine products and the Sew-It-Yourself corner located at Domestic Sewing Machine dealers.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_19
Collection: Cinecraft Productions Films

Title: Floormanship production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor)
Description: A script for a sound slide film production providing training for General Tire salespeople who sell “on the floor”. The script identifies three major steps necessary for successful floor sales: gaining the prospects confidence, asking questions, and being enthusiastic. A sales scenario is played out to demonstrate proper selling technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_08_04
Collection: Cinecraft Productions Films

Title: Plate Glass production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Libbey-Owens-Ford Glass Company (Sponsor)
Description: In this script for a sound slide film production, a man writes a letter to his son relaying his knowledge of the Libbey-Owens-Ford Glass Company. He explains the importance of plate glass and how to judge good glass from poor. Next, he recounts the history of plate glass manufacture and describes developments made possible by plate glass.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_30
Collection: Cinecraft Productions Films

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