Search Results

Title: Meet the Boss production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Affiliated Gas Equipment (Sponsor), Bryant Heater Company (Associated name), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production introducing the company, Affiliated Gas Equipment (AGE). AGE was formed when three smaller companies, Day and Night Manufacturing Co., Payne Furnace Co., and the Bryant Heater Co. merged together to operate as one entity. The script describes the role each of the companies plays in AGE.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_06
Collection: Cinecraft Productions Films

Title: Sell 'em Where They Use 'em production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production advertising a new sales program for Westinghouse Mobileair fan dealers. The production first establishes why a dealer would want to sell Mobileair fans by describing their impressive performance capabilities. Then, the production describes the "Free Trial" sales plan for dealers. The program's success rate is explained and dealers who have used the Free Trial plan provide testimonies. Finally, available promotional materials for the dealers as part of the plan...
Show moreA script for a film production advertising a new sales program for Westinghouse Mobileair fan dealers. The production first establishes why a dealer would want to sell Mobileair fans by describing their impressive performance capabilities. Then, the production describes the "Free Trial" sales plan for dealers. The program's success rate is explained and dealers who have used the Free Trial plan provide testimonies. Finally, available promotional materials for the dealers as part of the plan are listed.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_16
Collection: Cinecraft Productions Films

Title: Sterling-Linder Davis television commercial scripts
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Standard Oil Company (Ohio) (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Scripts for a series of two television commercials advertising Sterling-Linder Davis's storage vaults.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_16_22
Collection: Cinecraft Productions Films

Title: The Easiest Iron You've Ever Used production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name), Winslow, Louise (Actor)
Description: A script for a film production advertising a new ironing appliance developed by the Westinghouse Electric Company. The iron reportedly requires less effort from its user and its use is demonstrated in the production.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_08
Collection: Cinecraft Productions Films

Title: Matchless production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production advertising the Westinghouse electric range. The pros of cooking with electricity are discussed, and each letter of the word "Matchless" is used to describe an aspect of the appliance: Modern; Accurate and Automatic; Timesaving; Clean, Cool and Convenient; Healthful; Laborsaving; Economic; Simplicity, Safety, and Speed.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_09
Collection: Cinecraft Productions Films

Title: Interchemical Corp. television commercial scripts #1-3
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Interchemical Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Scripts for three television commercial productions created for the Coated Products Division of the Interchemical Corporation. The commercials advertise the product, "Sanitas", a fabric wall covering used for decorating and covering plaster walls. "Sanitas" is claimed to be easy to hang and easy to clean, making it a desirable alternative to wallpaper.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_03
Collection: Cinecraft Productions Films

Title: Front Page News, Burkhardt Brewing television commercial scripts
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Burkhardt Brewing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for two, twenty-second television commercials advertising Burkhardt Brewing Company beer. The first commercial highlights Burkhardt's Mug Ale, a hearty and robust brew. The second touts the refreshing experience of drinking Burkhardt Beer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_12
Collection: Cinecraft Productions Films

Title: Burkhardt Brewing television commercial scripts #5-6
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Burkhardt Brewing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Scripts for two television commercials numbered five and six for the Burkhardt Brewing Company. The commercials advertise Burkhardt Beer and convey to viewers that drinking Burkhardt Beer will make any meal taste better. Each commercial reminds viewers of Burkhardt's slogan, "B-B-G-G... Burkhardt's Beer for Golden Goodness."
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_11
Collection: Cinecraft Productions Films

Title: It's Up to You production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production intended for Pennzoil salespersons. The production moves through a sequence of interactions between Pennzoil dealers and their customers. Then, the narrator analyzes each interaction to determine if the dealer was well-informed on the product by their salesperson. The narrator provides feedback for the salesperson based on each interaction.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_11
Collection: Cinecraft Productions Films

Title: Domestic Sewing television commercial scripts #1-4
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Domestic Sewing Machine Co. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes a property list and four scripts for a set of four television commercials. The commercials advertise Domestic Sewing Machine products and the Sew-It-Yourself corner located at Domestic Sewing Machine dealers.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_19
Collection: Cinecraft Productions Films

Title: Three Seconds to Live production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), American Breakblok (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film production intended to inform motorists and mechanics of the prevalent dangers of driving. The script describes the importance of assuring automotive maintenance is prioritized in order to avoid potentially fatal accidents. Brake maintenance is the focus of the script, and the American Breakblok safety campaign, "Spend a Minute -- Save a Life," is introduced.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_01
Collection: Cinecraft Productions Films

Title: Sign Up for Profits Part 1 production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production which describes how roadside signs and business displays have been effective advertisement methods throughout history. Provides historical examples of signage to predicate its importance on Pennzoil sales.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_10
Collection: Cinecraft Productions Films

Title: Burkhardt Brewing television commercial scripts #1-4
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Burkhardt Brewing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of four, one-minute television commercials intended to precede the program \"Madison Square Garden Highlights.\" The commercials advertise Burkhardt Beer, emphasizing that its taste is better than any other beer's.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_10
Collection: Cinecraft Productions Films

Title: Blowing Wool Home Insulation television commercial scripts March 1951
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of two television commercials advertising Owens-Corning Fiberglas Home Insulation.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_12_20
Collection: Cinecraft Productions Films

Title: The Bettger Story Movie Trailer production materials
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Harry Ferguson, Inc. (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes two synopses, one outlining a sales training film and the other proposing a movie trailer. Both are intended to supplement a film production called "The Bettger Story." A script for the proposed movie trailer is also included. It is intended to immediately follow a showing of the "Bettger Story" and contains information specific to Ferguson Tractor dealers. The trailer is narrated by Harry Ferguson, Inc. Vice President, Mr. Curry Stoup, who encourages salesmen to use their "thinking...
Show moreIncludes two synopses, one outlining a sales training film and the other proposing a movie trailer. Both are intended to supplement a film production called "The Bettger Story." A script for the proposed movie trailer is also included. It is intended to immediately follow a showing of the "Bettger Story" and contains information specific to Ferguson Tractor dealers. The trailer is narrated by Harry Ferguson, Inc. Vice President, Mr. Curry Stoup, who encourages salesmen to use their "thinking K.A.P.s," an acronym for Knowledge, Application, and Personality.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_09_09
Collection: Cinecraft Productions Films

Title: Accentuate the Advantages production script
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sales training film production for Westinghouse Waste-Away sales. The production introduces the four main selling features of the appliance: Safe-Top Control, Double-Life Shredders, powerful motors, and easy installation. The production provides the technical specifications of each, then encourages salesmen to accentuate these features to improve sales.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_22_03
Collection: Cinecraft Productions Films

Title: You Can Bank on the Name production script
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production for the Pennzoil company. The production is themed around proving that sales staff can stake their reputation on Pennzoil products. The production takes place at a round table discussion of Pennzoil professionals who describe the modern automobile engine, the function and importance of motor oil, and how Pennzoil motor oil is the superior product for the modern engine.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_21
Collection: Cinecraft Productions Films

Title: Selling the People's Choice production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production explaining how public acceptance of Pennzoil products can help a salesman sell. The production interviews Pennzoil salesmen from around the country to learn how they find that the good reputation of Pennzoil brand helps them sell more products.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_16
Collection: Cinecraft Productions Films

Title: Pennzoil motor oil and gasoline television commercial scripts
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of television commercials advertising Pennzoil motor oil and gasoline. Each production underscores the low cost of Pennzoil products, their ability to keep an engine clean, and how they \"stay in your crankcase longer.\
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_15
Collection: Cinecraft Productions Films

Title: Opportunity for Greater Profits production script
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film production targeted to an audience of potential Owens-Corning Fiberglas Insulation salesmen. The production describes insulation as a very lucrative business, then introduces Fiberglas Insulation. It reviews the product's advantages and explains how it is designed to be a very effective home insulator. The production provides additional reasons why Fiberglas Insulation is a good product to sell: it is light and easy to handle, it is already nationally promoted,...
Show moreA script for a sound slide film production targeted to an audience of potential Owens-Corning Fiberglas Insulation salesmen. The production describes insulation as a very lucrative business, then introduces Fiberglas Insulation. It reviews the product's advantages and explains how it is designed to be a very effective home insulator. The production provides additional reasons why Fiberglas Insulation is a good product to sell: it is light and easy to handle, it is already nationally promoted, and it has a prosperous market. The production concludes by identifying the primary customers of Fiberglass Insulation: builders, the rural market, and the \"summer comfort market.\
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_03
Collection: Cinecraft Productions Films

Title: Exclusively Yours production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production for the sales staff of Pennzoil products. The production is focused on the sales of Pennzoil's \"Cha-z-lube\" patented lubricant. The production interviews salesmen from around the country to learn their techniques for selling the lubricant. These include how to demonstrate the product, how to handle objections, how to discuss pricing, and convincing customers to consider Cha-z-lube when they are already happy with their current lubricant.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_14
Collection: Cinecraft Productions Films

Title: The Perfect Parallel production script
Date(s): 1954
Contributor(s): Cinecraft, Inc. (Production company), Libbey-Owens-Ford Glass Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: An incomplete script for a film production which discusses how the need for strong plate glass in automobiles inspired the development of safety plate glass. The script then describes how the continuous grinding method is used for plate glass production.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_11_12
Collection: Cinecraft Productions Films

Title: Kitchen Magic production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production for Westinghouse appliance dealers. The production features a fictional dealer who purchases a Westinghouse dishwasher and disposal system for his wife. He finds that the appliances work very well for his household, so he is convinced of their quality and inspired to demonstrate them to his customers. The dealer shows the audience how to properly demonstrate the appliances in a dealership to best convey their capabilities. A discussion of each appliance...
Show moreA script for a training film production for Westinghouse appliance dealers. The production features a fictional dealer who purchases a Westinghouse dishwasher and disposal system for his wife. He finds that the appliances work very well for his household, so he is convinced of their quality and inspired to demonstrate them to his customers. The dealer shows the audience how to properly demonstrate the appliances in a dealership to best convey their capabilities. A discussion of each appliance's advantages follows.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_22_15
Collection: Cinecraft Productions Films

Title: Designed for Profits : The Westinghouse Waste-Away production script
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sales training film production for Westinghouse Waste-Away sales staff. The script walks through a typical sales demonstration of the Waste-Away, highlighting the device's Safe-Top Control, Double-Life Shredders, and powerful motor. The production concludes by encouraging Westinghouse salesmen to capitalize on the prosperous Waste-Away market.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_22_01
Collection: Cinecraft Productions Films

Title: This is Your Business production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production for Westinghouse Waste-Away and Dishwasher sales. The production begins with a salesman demonstrating a dishwasher to a prospect. He highlights it's large capacity, simple usage, sanitizing wash cycle, and easy-installation. Then the salesman demonstrates the Waste-Away, focusing on it's convenience and ease of use. A narrator concludes the production by explaining the importance of demonstration in sales, discussing ongoing promotional deals, and...
Show moreA script for a training film production for Westinghouse Waste-Away and Dishwasher sales. The production begins with a salesman demonstrating a dishwasher to a prospect. He highlights it's large capacity, simple usage, sanitizing wash cycle, and easy-installation. Then the salesman demonstrates the Waste-Away, focusing on it's convenience and ease of use. A narrator concludes the production by explaining the importance of demonstration in sales, discussing ongoing promotional deals, and underscoring the sales potential of the Dishwasher and Waste-Away.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_13
Collection: Cinecraft Productions Films

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