Search Results

Title: The 1973 Marketing Conference. Session C-2.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Habley, Peter (Speaker), Sokol, James (Speaker), Stamps, Gerald L. (Speaker), Bayne, Howard L. (Speaker), Hyslop, H. J. (Speaker)
Description: Increasing Sales Productivity through Better Training, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session C. Training Methods That Yield Results presented by Peter Habley (corporate manager, Management Development, AddressographMultigraph Corporation); James Sokol (director of training, New York Life Insurance Company); Gerald L. Stamps (sales training manager, Ohio Medical Products, Division of AIRCO, Inc.); Howard L. Bayne (manager of marketing education &...
Show moreIncreasing Sales Productivity through Better Training, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session C. Training Methods That Yield Results presented by Peter Habley (corporate manager, Management Development, AddressographMultigraph Corporation); James Sokol (director of training, New York Life Insurance Company); Gerald L. Stamps (sales training manager, Ohio Medical Products, Division of AIRCO, Inc.); Howard L. Bayne (manager of marketing education & training, Westvaco Corporation). Chaired by H. J. Hyslop (vice president and general sales manager, Diamond Crystal Salt Company).] ;
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID32
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session E-1.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Barnum, Thomas F. (Speaker), Gilason, Robert M. (Speaker), Hathaway, Marvin L. (Speaker), Williams, G. J. (Speaker), Sculley, John (Speaker)
Description: Ensuring Effective Guidance for the Company's Product lines, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session E. Assigning Responsibility for Overseeing the Line presented by session chairman Thomas F. Barnum (president, Kitchens of Sara Lee). Alternative Organizational Approaches to Product Management presented by Robert M. Gilason (corporate vice president of marketing, Interlake, Inc.); Marvin L. Hathaway (senior vice president of marketing, Noxell...
Show moreEnsuring Effective Guidance for the Company's Product lines, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session E. Assigning Responsibility for Overseeing the Line presented by session chairman Thomas F. Barnum (president, Kitchens of Sara Lee). Alternative Organizational Approaches to Product Management presented by Robert M. Gilason (corporate vice president of marketing, Interlake, Inc.); Marvin L. Hathaway (senior vice president of marketing, Noxell Corporation); G. J. Williams (executive vice president and commercial director, U. S. Area, The Dow Chemical Company). Why & How One Company Abandoned the Product Manager System presented by John Sculley (senior vice president, PepsiCola Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID33
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session E-2.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Barnum, Thomas F. (Speaker), Gilason, Robert M. (Speaker), Hathaway, Marvin L. (Speaker), Williams, G. J. (Speaker), Sculley, John (Speaker)
Description: Ensuring Effective Guidance for the Company's Product lines, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session E. Assigning Responsibility for Overseeing the Line presented by session chairman Thomas F. Barnum (president, Kitchens of Sara Lee). Alternative Organizational Approaches to Product Management presented by Robert M. Gilason (corporate vice president of marketing, Interlake, Inc.); Marvin L. Hathaway (senior vice president of marketing, Noxell...
Show moreEnsuring Effective Guidance for the Company's Product lines, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session E. Assigning Responsibility for Overseeing the Line presented by session chairman Thomas F. Barnum (president, Kitchens of Sara Lee). Alternative Organizational Approaches to Product Management presented by Robert M. Gilason (corporate vice president of marketing, Interlake, Inc.); Marvin L. Hathaway (senior vice president of marketing, Noxell Corporation); G. J. Williams (executive vice president and commercial director, U. S. Area, The Dow Chemical Company). Why & How One Company Abandoned the Product Manager System presented by John Sculley (senior vice president, PepsiCola Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID34
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session F-1.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Viele, Peter (Speaker), Price, J. M. (Speaker), Howard, William C. (Speaker), Walters, Glenn M. (Speaker), Little, Frank C. (Speaker), Robbins, Jerome W. (Speaker)
Description: Giving an Extra Boost to the Sales Effort, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session F. Opening New Doors for the Salesman presented by Peter Viele (president, Duracell Products Co., Division of P. R. Mallory & Co., Inc.). Generating More Prospect Leads for the Sales Force presented by J. M. Price (general sales manager, Metalworking Chemicals Division, Amchem Products, Inc.). Developing Stronger Distributor Support for the Product presented by...
Show moreGiving an Extra Boost to the Sales Effort, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session F. Opening New Doors for the Salesman presented by Peter Viele (president, Duracell Products Co., Division of P. R. Mallory & Co., Inc.). Generating More Prospect Leads for the Sales Force presented by J. M. Price (general sales manager, Metalworking Chemicals Division, Amchem Products, Inc.). Developing Stronger Distributor Support for the Product presented by William C. Howard (vice president of sales, Grinding Wheel Division, Norton Company). Selling through Seminars presented by Glenn Walters (vice president of marketing & sales, Herman Miller, Inc.). Strengthening Ties with the Company's Key Accounts presented by Frank C. Little (vice president, Union Camp Corporation). Chaired by Jerome W. Robbins (president, HMW Industries Inc.).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID35
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session F-2.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Viele, Peter (Speaker), Price, J. M. (Speaker), Howard, William C. (Speaker), Walters, Glenn M. (Speaker), Little, Frank C. (Speaker), Robbins, Jerome W. (Speaker)
Description: Giving an Extra Boost to the Sales Effort, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session F. Opening New Doors for the Salesman presented by Peter Viele (president, Duracell Products Co., Division of P. R. Mallory & Co., Inc.). Generating More Prospect Leads for the Sales Force presented by J. M. Price (general sales manager, Metalworking Chemicals Division, Amchem Products, Inc.). Developing Stronger Distributor Support for the Product presented by...
Show moreGiving an Extra Boost to the Sales Effort, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session F. Opening New Doors for the Salesman presented by Peter Viele (president, Duracell Products Co., Division of P. R. Mallory & Co., Inc.). Generating More Prospect Leads for the Sales Force presented by J. M. Price (general sales manager, Metalworking Chemicals Division, Amchem Products, Inc.). Developing Stronger Distributor Support for the Product presented by William C. Howard (vice president of sales, Grinding Wheel Division, Norton Company). Selling through Seminars presented by Glenn Walters (vice president of marketing & sales, Herman Miller, Inc.). Strengthening Ties with the Company's Key Accounts presented by Frank C. Little (vice president, Union Camp Corporation). Chaired by Jerome W. Robbins (president, HMW Industries Inc.).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID36
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session G-1.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Greenlaw, David S. (Speaker), Mastri, Thomas F. (Speaker), Conover, Donald K. (Speaker), Ormsby, Robert B. (Speaker), Gerlach, John T., 1932- (Speaker)
Description: Innovations in Forecasting Technological Change & Future Market Environment, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session G. Gauging Fundamental Change beyond the ShortTerm perspectives presented by David S. Greenlaw (assistant vice president and director of Advanced Planning, Eastman Kodak Company); Thomas F. Mastri (director of Business Research, Corporate Development, American Can Company); Donald K. Conover (director of Corporate Planning, Western...
Show moreInnovations in Forecasting Technological Change & Future Market Environment, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session G. Gauging Fundamental Change beyond the ShortTerm perspectives presented by David S. Greenlaw (assistant vice president and director of Advanced Planning, Eastman Kodak Company); Thomas F. Mastri (director of Business Research, Corporate Development, American Can Company); Donald K. Conover (director of Corporate Planning, Western Electric Company); Robert B. Ormsby (vice president of advance programs, LockheedGeorgia Company). Chaired by John T. Gerlach (vice president and director of corporate growth, General Mills, Inc.).] ;
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID37
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session G-2.
Date(s): 1973-10-17
Contributor(s): National Industrial Conference Board (Sponsor), Greenlaw, David S. (Speaker), Mastri, Thomas F. (Speaker), Conover, Donald K. (Speaker), Ormsby, Robert B. (Speaker), Gerlach, John T., 1932- (Speaker)
Description: Innovations in Forecasting Technological Change & Future Market Environment, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session G. Gauging Fundamental Change beyond the ShortTerm perspectives presented by David S. Greenlaw (assistant vice president and director of Advanced Planning, Eastman Kodak Company); Thomas F. Mastri (director of Business Research, Corporate Development, American Can Company); Donald K. Conover (director of Corporate Planning, Western...
Show moreInnovations in Forecasting Technological Change & Future Market Environment, 1973 October 17 [1973 Marketing Conference, The New York Hilton. Day 1, Session G. Gauging Fundamental Change beyond the ShortTerm perspectives presented by David S. Greenlaw (assistant vice president and director of Advanced Planning, Eastman Kodak Company); Thomas F. Mastri (director of Business Research, Corporate Development, American Can Company); Donald K. Conover (director of Corporate Planning, Western Electric Company); Robert B. Ormsby (vice president of advance programs, LockheedGeorgia Company). Chaired by John T. Gerlach (vice president and director of corporate growth, General Mills, Inc.).] ;
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B07_ID38
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session H-1.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Worden, M. W. (Speaker), Hogan, William Thomas, 1919- (Speaker), Donahue, Donald J. (Speaker), Slater, John E. (Speaker), Kibbey, H. P. (Speaker), Shepman, Berne A. (Speaker), Marks, Raymond H. (Speaker), Matschullat. Wayne E. (Speaker), Kenna, E. Douglas (Speaker)
Description: The 1974 Sales Outlook for Nine Key Industries, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session H. Automobiles presented by M. W. Worden (vice president of marketing staff, General Motors Corporation). Steel presented by Rev. William T. Hogan, S. J. (professor of economics, Fordham University). Nonferrous Metals presented by Donald J. Donahue (president, American Metal Climax, Inc.). Electrical & Electronic Equipment presented by John E. Slater (group...
Show moreThe 1974 Sales Outlook for Nine Key Industries, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session H. Automobiles presented by M. W. Worden (vice president of marketing staff, General Motors Corporation). Steel presented by Rev. William T. Hogan, S. J. (professor of economics, Fordham University). Nonferrous Metals presented by Donald J. Donahue (president, American Metal Climax, Inc.). Electrical & Electronic Equipment presented by John E. Slater (group publisher vice president, McGrawHill Publications Co.). Metalworking Machinery & Equipment presented by H. P. Kibbey (president, E. W. Bliss Group, Gulf+Western Industries, Inc.). Heavy Machinery & Equipment presented by Berne A. Shepman (president, Envirotech Corporation). Chemicals presented by Raymond H. Marks (president, Tenneco Chemicals, Inc.). Retail Trade presented by Wayne E. Matschullat (president, GambleSkogmo, Inc.). Construction presented by Walter B. Shaw (president, Turner Construction Company). Chaired by E. Douglas Kenna (president, National Association of Manufacturers).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID01
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session H-2.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Worden, M. W. (Speaker), Hogan, William Thomas, 1919- (Speaker), Kenna, E. Douglas (Speaker), Slater, John E. (Speaker), Kibbey, H. P. (Speaker), Shepman, Berne A. (Speaker), Marks, Raymond H. (Speaker), Matschullat. Wayne E. (Speaker), Shaw, Walter B. (Speaker)
Description: The 1974 Sales Outlook for Nine Key Industries, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session H. Automobiles presented by M. W. Worden (vice president of marketing staff, General Motors Corporation). Steel presented by Rev. William T. Hogan, S. J. (professor of economics, Fordham University). Nonferrous Metals presented by Donald J. Donahue (president, American Metal Climax, Inc.). Electrical & Electronic Equipment presented by John E. Slater (group...
Show moreThe 1974 Sales Outlook for Nine Key Industries, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session H. Automobiles presented by M. W. Worden (vice president of marketing staff, General Motors Corporation). Steel presented by Rev. William T. Hogan, S. J. (professor of economics, Fordham University). Nonferrous Metals presented by Donald J. Donahue (president, American Metal Climax, Inc.). Electrical & Electronic Equipment presented by John E. Slater (group publisher vice president, McGrawHill Publications Co.). Metalworking Machinery & Equipment presented by H. P. Kibbey (president, E. W. Bliss Group, Gulf+Western Industries, Inc.). Heavy Machinery & Equipment presented by Berne A. Shepman (president, Envirotech Corporation). Chemicals presented by Raymond H. Marks (president, Tenneco Chemicals, Inc.). Retail Trade presented by Wayne E. Matschullat (president, GambleSkogmo, Inc.). Construction presented by Walter B. Shaw (president, Turner Construction Company). Chaired by E. Douglas Kenna (president, National Association of Manufacturers).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID02
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session I-1.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Pokempner, Stanley J., 1920- (Speaker), Pratt, Jr, Robert W. (Speaker), Brophy, Raymond S. (Speaker), Ranard, Elliot D. (Speaker), Duffy, Philip G. (Speaker)
Description: Feedback Information Systems for Sales & Marketing Management, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session I. Four Feedback Systems for Keeping Management Informed presented by Robert W. Pratt, Jr. (manager, Business Research and Forecasting, Major Appliances Business Group, General Electric Company); Raymond S. Brophy (marketing & consumer research manager, Mobil Oil Corporation); Elliot D. Ranard (director, Corporate Economic Forecasting and...
Show moreFeedback Information Systems for Sales & Marketing Management, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session I. Four Feedback Systems for Keeping Management Informed presented by Robert W. Pratt, Jr. (manager, Business Research and Forecasting, Major Appliances Business Group, General Electric Company); Raymond S. Brophy (marketing & consumer research manager, Mobil Oil Corporation); Elliot D. Ranard (director, Corporate Economic Forecasting and Planning, Combustion Engineering, Inc.); Philip G. Duffy (manager, Marketing Information Systems, The Foxboro Company). Chaired by Stanley J. PoKempner (coordinator, Management Science Programs, The Conference Board).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID03
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session I-2.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Pokempner, Stanley J., 1920- (Speaker), Pratt, Jr, Robert W. (Speaker), Brophy, Raymond S. (Speaker), Ranard, Elliot D. (Speaker), Duffy, Philip G. (Speaker)
Description: Feedback Information Systems for Sales & Marketing Management, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session I. Four Feedback Systems for Keeping Management Informed presented by Robert W. Pratt, Jr. (manager, Business Research and Forecasting, Major Appliances Business Group, General Electric Company); Raymond S. Brophy (marketing & consumer research manager, Mobil Oil Corporation); Elliot D. Ranard (director, Corporate Economic Forecasting and...
Show moreFeedback Information Systems for Sales & Marketing Management, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session I. Four Feedback Systems for Keeping Management Informed presented by Robert W. Pratt, Jr. (manager, Business Research and Forecasting, Major Appliances Business Group, General Electric Company); Raymond S. Brophy (marketing & consumer research manager, Mobil Oil Corporation); Elliot D. Ranard (director, Corporate Economic Forecasting and Planning, Combustion Engineering, Inc.); Philip G. Duffy (manager, Marketing Information Systems, The Foxboro Company). Chaired by Stanley J. PoKempner (coordinator, Management Science Programs, The Conference Board).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID04
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session J. Luncheon.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Beers, William O. (Speaker), Parker, Jack S. (Speaker)
Description: Luncheon Session, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session J. Keynote address by William O. Beers (chairman of the board, Kraftco Corporation). Chaired by Jack S. Parker (vice chairman of the board, General Electric Company; chairman, The Conference Board).]
Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID05
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session K-1.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Keuchle, Urban T. (Speaker), Chartrand, Phil J. (Speaker), McGurl, Jr., D. M. (Speaker), Sparks, C. P. (Speaker), Carrigan, Stokes (Speaker), Alstadt, D. M. (Speaker)
Description: Participative ManagementUntapped Benefits for Sales & Marketing?, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session K. The Pro's & Con's of a Negotiated or Participative Approach to Management presented by Phil J. Chartrand (vice president of personnel & organization development, Air Canada). Four Participative Programs That Improved Performance presented by D. M. McGurl, Jr. (director of market planning, International Business Machines Corporation);...
Show moreParticipative ManagementUntapped Benefits for Sales & Marketing?, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session K. The Pro's & Con's of a Negotiated or Participative Approach to Management presented by Phil J. Chartrand (vice president of personnel & organization development, Air Canada). Four Participative Programs That Improved Performance presented by D. M. McGurl, Jr. (director of market planning, International Business Machines Corporation); C. P. Sparks (coordinator of personnel research, Exxon Company, U. S. A.); Stokes Carrigan (manager, Employee & Organization Development, SmithKline Corporation); D. M. Alstadt (president, Lord Corporation). Chaired by Urban T. Keuchle (president, A. O. Smith Corporation).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID06
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session K-2.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Keuchle, Urban T. (Speaker), Chartrand, Phil J. (Speaker), McGurl, Jr., D. M. (Speaker), Sparks, C. P. (Speaker), Carrigan, Stokes (Speaker), Alstadt, D. M. (Speaker)
Description: Participative ManagementUntapped Benefits for Sales & Marketing?, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session K. The Pro's & Con's of a Negotiated or Participative Approach to Management presented by Phil J. Chartrand (vice president of personnel & organization development, Air Canada). Four Participative Programs That Improved Performance presented by D. M. McGurl, Jr. (director of market planning, International Business Machines Corporation);...
Show moreParticipative ManagementUntapped Benefits for Sales & Marketing?, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session K. The Pro's & Con's of a Negotiated or Participative Approach to Management presented by Phil J. Chartrand (vice president of personnel & organization development, Air Canada). Four Participative Programs That Improved Performance presented by D. M. McGurl, Jr. (director of market planning, International Business Machines Corporation); C. P. Sparks (coordinator of personnel research, Exxon Company, U. S. A.); Stokes Carrigan (manager, Employee & Organization Development, SmithKline Corporation); D. M. Alstadt (president, Lord Corporation). Chaired by Urban T. Keuchle (president, A. O. Smith Corporation).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID07
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session L-1.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Welp, William (Speaker), Conner, W. B. (Speaker), Mull, Steve C. (Speaker), McCallister, Robert G. (Speaker), Clark, Richard T. (Speaker)
Description: Rethinking the Company's Interface with Its Customers, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session L. The Need for a Distribution Audit presented by session chairman William Welp (president, Sales Development, Inc.). Appraising Alternatives in Making Field Assignments presented by W. B. Conner (vice president, AMP Incorporated). Appraising Alternatives in Using Distribution Channels presented by Steve C. Mull (director, Corporate Distribution, Westinghouse...
Show moreRethinking the Company's Interface with Its Customers, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session L. The Need for a Distribution Audit presented by session chairman William Welp (president, Sales Development, Inc.). Appraising Alternatives in Making Field Assignments presented by W. B. Conner (vice president, AMP Incorporated). Appraising Alternatives in Using Distribution Channels presented by Steve C. Mull (director, Corporate Distribution, Westinghouse Electric Corporation). Appraising Alternatives in Methods of Physical Distribution presented by Robert G. McCallister (vice president of marketing, Skil Corporation). Appraising Alternatives in Dealing with Key Accounts presented by Richard T. Clark (regional vice president, Monsanto Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID08
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session L-2.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Welp, William (Speaker), Conner, W. B. (Speaker), Mull, Steve C. (Speaker), McCallister, Robert G. (Speaker), Clark, Richard T. (Speaker)
Description: Rethinking the Company's Interface with Its Customers, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session L. The Need for a Distribution Audit presented by session chairman William Welp (president, Sales Development, Inc.). Appraising Alternatives in Making Field Assignments presented by W. B. Conner (vice president, AMP Incorporated). Appraising Alternatives in Using Distribution Channels presented by Steve C. Mull (director, Corporate Distribution, Westinghouse...
Show moreRethinking the Company's Interface with Its Customers, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session L. The Need for a Distribution Audit presented by session chairman William Welp (president, Sales Development, Inc.). Appraising Alternatives in Making Field Assignments presented by W. B. Conner (vice president, AMP Incorporated). Appraising Alternatives in Using Distribution Channels presented by Steve C. Mull (director, Corporate Distribution, Westinghouse Electric Corporation). Appraising Alternatives in Methods of Physical Distribution presented by Robert G. McCallister (vice president of marketing, Skil Corporation). Appraising Alternatives in Dealing with Key Accounts presented by Richard T. Clark (regional vice president, Monsanto Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID09
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session M-1.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Nathe, Al H. (Speaker), Fenton, James S. (Speaker), Sanders, Kenneth (Speaker), Martin, William H. (Speaker), Finch, Paul F. (Speaker)
Description: Making More Effective Use of Marketing Research, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session M. Alternative Roles for Marketing Research presented by William H. Martin (director of marketing research, Borden, Inc.). Corporate Marketing Research in the multidivision Company presented by James S. Fenton (director of marketing & consume research, Continental Can Company, Inc.). Working Relationships with Other Company Units presented by Kenneth Sanders ...
Show moreMaking More Effective Use of Marketing Research, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session M. Alternative Roles for Marketing Research presented by William H. Martin (director of marketing research, Borden, Inc.). Corporate Marketing Research in the multidivision Company presented by James S. Fenton (director of marketing & consume research, Continental Can Company, Inc.). Working Relationships with Other Company Units presented by Kenneth Sanders (senior assistant vice president of marketing, Burlington Northern Inc.). Integrating Marketing Research and Planning presented by Paul F. Finch (manager of marketing research, UnitedCarr Division of TRW Inc.). Chaired by Al H. Nathe (vice president of corporate development, Levi Strauss & Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID10
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session M-2.
Date(s): 1973-10-18
Contributor(s): National Industrial Conference Board (Sponsor), Nathe, Al H. (Speaker), Fenton, James S. (Speaker), Sanders, Kenneth (Speaker), Martin, William H. (Speaker), Finch, Paul F. (Speaker)
Description: Making More Effective Use of Marketing Research, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session M. Alternative Roles for Marketing Research presented by William H. Martin (director of marketing research, Borden, Inc.). Corporate Marketing Research in the multidivision Company presented by James S. Fenton (director of marketing & consume research, Continental Can Company, Inc.). Working Relationships with Other Company Units presented by Kenneth Sanders ...
Show moreMaking More Effective Use of Marketing Research, 1973 October 18 [1973 Marketing Conference, The New York Hilton. Day 2, Session M. Alternative Roles for Marketing Research presented by William H. Martin (director of marketing research, Borden, Inc.). Corporate Marketing Research in the multidivision Company presented by James S. Fenton (director of marketing & consume research, Continental Can Company, Inc.). Working Relationships with Other Company Units presented by Kenneth Sanders (senior assistant vice president of marketing, Burlington Northern Inc.). Integrating Marketing Research and Planning presented by Paul F. Finch (manager of marketing research, UnitedCarr Division of TRW Inc.). Chaired by Al H. Nathe (vice president of corporate development, Levi Strauss & Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID11
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session N-1.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Allemang, Paul V. (Speaker), Yankelovich, Daniel (Speaker), Gavert, Jr. R. V. (Speaker), Jones, E. Bradley (Speaker), Dowdle, John R. (Speaker), Tupper, Robert R. (Speaker), Pomeroy, Lawrence H. (Speaker)
Description: Marketing in the Not So Distant Future: Some Predictions, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session N. Prerequisites for Selling in Tomorrow's Consumer Markets presented by Daniel Yankelovich (president, Daniel Yankelovich, Inc.). Prerequisites for Selling in Tomorrow's Commercial/Industrial Markets presented by R. V. Gavert, Jr. (vice president of marketing, Westinghouse Electric Corporation). Changing Patterns of Competition presented by E. Bradley...
Show moreMarketing in the Not So Distant Future: Some Predictions, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session N. Prerequisites for Selling in Tomorrow's Consumer Markets presented by Daniel Yankelovich (president, Daniel Yankelovich, Inc.). Prerequisites for Selling in Tomorrow's Commercial/Industrial Markets presented by R. V. Gavert, Jr. (vice president of marketing, Westinghouse Electric Corporation). Changing Patterns of Competition presented by E. Bradley Jones (vice president of marketing, Republic Steel Corporation). Changing Patterns of Distribution presented by John R. Dowdle (vice president, Booz, Allen & Hamilton Inc.). Changing Information & Communications Resources in Marketing presented by Robert R. Tupper (vice president of marketing, The Chesapeake and Potomac Telephone Companies). Tomorrow's Marketing Manager presented by Lawrence H. Pomeroy (president, B. F. Goodrich Industrial Products Company). Chaired by Paul V. Allemang (president, The Mead Corporation).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID12
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session N-2.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Allemang, Paul V. (Speaker), Yankelovich, Daniel (Speaker), Gavert, Jr. R. V. (Speaker), Jones, E. Bradley (Speaker), Dowdle, John R. (Speaker), Tupper, Robert R. (Speaker), Pomeroy, Lawrence H. (Speaker)
Description: Marketing in the Not So Distant Future: Some Predictions, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session N. Prerequisites for Selling in Tomorrow's Consumer Markets presented by Daniel Yankelovich (president, Daniel Yankelovich, Inc.). Prerequisites for Selling in Tomorrow's Commercial/Industrial Markets presented by R. V. Gavert, Jr. (vice president of marketing, Westinghouse Electric Corporation). Changing Patterns of Competition presented by E. Bradley...
Show moreMarketing in the Not So Distant Future: Some Predictions, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session N. Prerequisites for Selling in Tomorrow's Consumer Markets presented by Daniel Yankelovich (president, Daniel Yankelovich, Inc.). Prerequisites for Selling in Tomorrow's Commercial/Industrial Markets presented by R. V. Gavert, Jr. (vice president of marketing, Westinghouse Electric Corporation). Changing Patterns of Competition presented by E. Bradley Jones (vice president of marketing, Republic Steel Corporation). Changing Patterns of Distribution presented by John R. Dowdle (vice president, Booz, Allen & Hamilton Inc.). Changing Information & Communications Resources in Marketing presented by Robert R. Tupper (vice president of marketing, The Chesapeake and Potomac Telephone Companies). Tomorrow's Marketing Manager presented by Lawrence H. Pomeroy (president, B. F. Goodrich Industrial Products Company). Chaired by Paul V. Allemang (president, The Mead Corporation).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID13
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session O-1.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Barber, W. F. (Willard Frame), Jr., 1921-2017 (Speaker), Goodwell, Jr., Phillips W. (Speaker), Wishart, Jr. Ronald S. (Speaker), Moody, Kavin W. (Speaker), Rundle, Richard R. (Speaker), Tully, John T. (Speaker)
Description: Laying the Groundwork for Competitive Pricing Strategies, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session O. Where and How Research Can Help presented by Phillips W. Goodwell, Jr. (director of corporate marketing research, Bell & Howell Company). Price Forecasting presented by Ronald S. Wishart, Jr. (group manager of commercial development, Chemicals & Plastics Group, Union Carbide Corporation). Measuring Price Elasticity presented by Kavin W. Moody (supervisor...
Show moreLaying the Groundwork for Competitive Pricing Strategies, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session O. Where and How Research Can Help presented by Phillips W. Goodwell, Jr. (director of corporate marketing research, Bell & Howell Company). Price Forecasting presented by Ronald S. Wishart, Jr. (group manager of commercial development, Chemicals & Plastics Group, Union Carbide Corporation). Measuring Price Elasticity presented by Kavin W. Moody (supervisor of marketing operations research, Scientific Products Division, Corning Glass Works). Price Testing for New Products presented by Richard R. Rundle (vice president director of marketing services, Consumer Products Division, International Multifoods Corporation). Information Support for Competitive Bidding presented by John T. Tully (vice president of international boiler operations, Composition Engineering, Inc.). Chaired by W. F. Barber, Jr. (executive vice president of marketing, Brown Shoe Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID14
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session O-2.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Barber, W. F. (Willard Frame), Jr., 1921-2017 (Speaker), Goodwell, Jr., Phillips W. (Speaker), Wishart, Jr. Ronald S. (Speaker), Moody, Kavin W. (Speaker), Rundle, Richard R. (Speaker), Tully, John T. (Speaker)
Description: Laying the Groundwork for Competitive Pricing Strategies, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session O. Where and How Research Can Help presented by Phillips W. Goodwell, Jr. (director of corporate marketing research, Bell & Howell Company). Price Forecasting presented by Ronald S. Wishart, Jr. (group manager of commercial development, Chemicals & Plastics Group, Union Carbide Corporation). Measuring Price Elasticity presented by Kavin W. Moody (supervisor...
Show moreLaying the Groundwork for Competitive Pricing Strategies, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session O. Where and How Research Can Help presented by Phillips W. Goodwell, Jr. (director of corporate marketing research, Bell & Howell Company). Price Forecasting presented by Ronald S. Wishart, Jr. (group manager of commercial development, Chemicals & Plastics Group, Union Carbide Corporation). Measuring Price Elasticity presented by Kavin W. Moody (supervisor of marketing operations research, Scientific Products Division, Corning Glass Works). Price Testing for New Products presented by Richard R. Rundle (vice president director of marketing services, Consumer Products Division, International Multifoods Corporation). Information Support for Competitive Bidding presented by John T. Tully (vice president of international boiler operations, Composition Engineering, Inc.). Chaired by W. F. Barber, Jr. (executive vice president of marketing, Brown Shoe Company).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID15
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session P-1.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Hagen, Alvin E. (Speaker), Crane, Edward J. (Speaker), Hughlett, John M. (Speaker), Jensen, Donald W. (Speaker), Riemer, David N. (Speaker)
Description: Selling Aids That Help Clinch Sales, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session P. Strengthening Sales Support presented by Edward J. Crane (director of marketing, Emery Air Freight Corporation); John M Hughlett (manager, Residential Remodeling Services, Armstrong Cork Company); Donald W. Jensen (manager, Exhibits & Special Events, Burroughs Corporation); David N. Riemer (manager, Perrygraf Division, Nashua Corporation). Chaired by Alvin E. Hagen ...
Show moreSelling Aids That Help Clinch Sales, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session P. Strengthening Sales Support presented by Edward J. Crane (director of marketing, Emery Air Freight Corporation); John M Hughlett (manager, Residential Remodeling Services, Armstrong Cork Company); Donald W. Jensen (manager, Exhibits & Special Events, Burroughs Corporation); David N. Riemer (manager, Perrygraf Division, Nashua Corporation). Chaired by Alvin E. Hagen (National Marketing Services manager, Toyota Moter Sales, U. S. A., Inc.).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID16
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session P-2.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Hagen, Alvin E. (Speaker), Crane, Edward J. (Speaker), Hughlett, John M. (Speaker), Jensen, Donald W. (Speaker), Riemer, David N. (Speaker)
Description: Selling Aids That Help Clinch Sales, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session P. Strengthening Sales Support presented by Edward J. Crane (director of marketing, Emery Air Freight Corporation); John M Hughlett (manager, Residential Remodeling Services, Armstrong Cork Company); Donald W. Jensen (manager, Exhibits & Special Events, Burroughs Corporation); David N. Riemer (manager, Perrygraf Division, Nashua Corporation). Chaired by Alvin E. Hagen ...
Show moreSelling Aids That Help Clinch Sales, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session P. Strengthening Sales Support presented by Edward J. Crane (director of marketing, Emery Air Freight Corporation); John M Hughlett (manager, Residential Remodeling Services, Armstrong Cork Company); Donald W. Jensen (manager, Exhibits & Special Events, Burroughs Corporation); David N. Riemer (manager, Perrygraf Division, Nashua Corporation). Chaired by Alvin E. Hagen (National Marketing Services manager, Toyota Moter Sales, U. S. A., Inc.).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID17
Collection: Conference Board audio recordings

Title: The 1973 Marketing Conference. Session Q-1.
Date(s): 1973-10-19
Contributor(s): National Industrial Conference Board (Sponsor), Bresnahan, John J. (Speaker), Tremonti, John C. (Speaker), Black, Joanne (Speaker), Howard, David E. (Speaker), Pauker, Lewis (Speaker), Solari, Larry T. (Speaker)
Description: Making the Product Manager System Work Properly, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session Q. Do's & Don'ts from Seasoned Veterans presented by John C. Tremonti (marketing manager of industrial organics, Organics Division, BASF Wyandotte Corporation); Joanne Black (director of marketing Brassieres, The Bali Company, Inc.); David E. Howard (product manager, Heinz U. S. A. Division, H. J. Heinz company); Lewis Pauker (senior product manager, Personal...
Show moreMaking the Product Manager System Work Properly, 1973 October 19 [1973 Marketing Conference, The New York Hilton. Day 3, session Q. Do's & Don'ts from Seasoned Veterans presented by John C. Tremonti (marketing manager of industrial organics, Organics Division, BASF Wyandotte Corporation); Joanne Black (director of marketing Brassieres, The Bali Company, Inc.); David E. Howard (product manager, Heinz U. S. A. Division, H. J. Heinz company); Lewis Pauker (senior product manager, Personal Care Products Division, Colgate Palmolive Company); Larry T. Solari (product marketing manger, Owens Corning Fiberglas Corporation). Chaired by John J. Bresnahan (vice president of advertising & brand management, Lorillard Division of Loews Corporation).]
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Collection ID: Conference Board audio recordings (Accession 1986.231)
Hagley ID: AUD_1986231_B08_ID18
Collection: Conference Board audio recordings

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