Search Results | Hagley Digital Archives

Title: Wash-A-Matic Laundry television and radio commercial scripts
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Henrich, Walt (Narrator), Meldrum and Fewsmith, Inc. (Associated name)
Description: Includes two television commercial scripts and one radio script advertising the Apex Wash-A-Matic washing machine. The commercials feature the appliance's ability to automatically produce thoroughly cleaned and fluffed laundry.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_16
Collection: Cinecraft Productions Films

Title: The Patented Apex Spiral Dasher production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor)
Description: A script for a sound slide film production part of the 'Let's Look at Apex' series. Describes the Patented Apex Spiral Dasher machine - a laundry washer claimed to wash clothes faster, more effectively, and gentler than any other. Lists the Dasher’s features which lead to its superior performance.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_13
Collection: Cinecraft Productions Films

Title: Apex television commercial materials
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Meldrum & Fewsmith, Inc. (Sponsor)
Description: Includes scripts for two, fifteen-second television commercials. The brief commercials are intended to introduce and conclude an Apex Company sponsored television broadcast while listing Apex’s “world famous” appliances. Also includes a storyboard with scene sketches.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_18
Collection: Cinecraft Productions Films

Title: Upright Home Cleaner production script
Date(s): 1946
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor)
Description: A script for a training film production which provides salesmen with the best methods for selling the Upright Home Cleaning Appliance. Explains the construction and operation of the unit and its attachments. Highlights the product's durability, convenience, performance, and beauty.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_12
Collection: Cinecraft Productions Films

Title: Cylinder Home Cleaner production script
Date(s): 1946
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor)
Description: A script for a training film production which provides salesmen with the best methods for selling the Cylinder Home Cleaning Appliance. Explains the construction and operation of the unit and its attachments. Demonstrates how the appliance's construction influences its ability to clean efficiently.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_11
Collection: Cinecraft Productions Films

Title: 'Let's Look at Apex' pamphlets
Date(s): 1946
Contributor(s): Cinecraft, Inc. (associated name), Apex Electric Manufacturing Company (originator)
Collection ID: Culley family collection of Cinecraft Productions audiovisual materials (Accession 2018.201)
Hagley ID: AVD_2018201_02_10_03
Collection: Culley Family Cinecraft Productions Collection

Title: Dish-A-Matic Dishwasher television commercial scripts
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Henrich, Walt (Narrator), Meldrum and Fewsmith, Inc. (Associated name)
Description: Includes scripts for a set of two television commercials advertising the Apex brand Dish-A-Matic dishwasher. The commercials highlight the dishwasher's hot water system, scrubbing-action, and ease of use.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_15
Collection: Cinecraft Productions Films

Title: The Big Dollar for You production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Meldrum and Fewsmith, Inc. (Associated name)
Description: A script for a sound slide training film production for Apex Dish-A-Matic Dishwasher salespeople. The script first describes the significant characteristics of the machine. Then, it discusses how dealers should conduct demonstrations and sales pitches of the machine.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_17
Collection: Cinecraft Productions Films

Title: Distance : the obedient slave to your desires
Date(s): 1925-12
Contributor(s): Apex Electric Manufacturing Company (originator)
Collection ID: John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), Radio
Hagley ID: AVDJOPN2014_apex-RH-12-1925-2
Collection: John Okolowicz collection of publications and advertising on radio and consumer electronics

Title: Clarity : the obedient slave to your desires
Date(s): 1925-11
Contributor(s): Apex Electric Manufacturing Company (originator)
Collection ID: John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), Popular Science
Hagley ID: AVDJOPN2014_apex-1
Collection: John Okolowicz collection of publications and advertising on radio and consumer electronics

Title: Volume : the obedient slave to your desires
Date(s): 1925-12
Contributor(s): Apex Electric Manufacturing Company (originator)
Collection ID: John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), Popular Science
Hagley ID: AVDJOPN2014_apex-cg-12-1925-068
Collection: John Okolowicz collection of publications and advertising on radio and consumer electronics

Title: Selectivity : the obedient slave to your desires
Date(s): 1925-10
Contributor(s): Apex Electric Manufacturing Company (originator)
Collection ID: John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), Popular Science
Hagley ID: AVDJOPN2014_apex-pop-sci-1925-10
Collection: John Okolowicz collection of publications and advertising on radio and consumer electronics

Title: Fold-A-Matic Ironer television commercial scripts
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Meldrum and Fewsmith, Inc. (Associated name)
Description: Includes scripts for two brief 30-second and two 1-minute television commercials advertising the Apex Fold-A-Matic Ironer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_14
Collection: Cinecraft Productions Films