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Title: Bowl 'Em Over with G-E Bulbs!
Date(s): 1963
Description: The Large Lamp Department at General Electric presents the company's television advertising campaign strategies for fall, 1963. Hosted by actor Jim Backus, the film primarily follows animated character Mister Magoo (voiced by Backus) as he bowls his way through inappropriate situations while promoting GE lightbulbs. Shows highlights from the following network programs: "The Tonight Show Starring Johnny Carson," "Play Your Hunch," "Your First Impression," "Ben Jerrod," and "You Don't Say."...
Show moreThe Large Lamp Department at General Electric presents the company's television advertising campaign strategies for fall, 1963. Hosted by actor Jim Backus, the film primarily follows animated character Mister Magoo (voiced by Backus) as he bowls his way through inappropriate situations while promoting GE lightbulbs. Shows highlights from the following network programs: "The Tonight Show Starring Johnny Carson," "Play Your Hunch," "Your First Impression," "Ben Jerrod," and "You Don't Say." Also includes "The General Electric Bowlerama," where Backus announces a bowling contest.
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Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC329
Collection: Cinecraft Productions Films

Title: The General Electric Bowlerama
Date(s): 1963
Contributor(s): General Electric Company (Sponsor), Backus, Jim (Host)
Description: Jim Backus, actor and voice of Mister Magoo, announces the General Electric Bowlerama contest for 1963. Participants are encouraged to bowl and submit their highest scores to a GE bulb representative. If the score is higher than the one attained by Mr. Backus (or Quincy Magoo), the participant receives a medallion with the inscription "I Beat Mister Magoo Bowling." Presented by the General Electric Large Lamp Department.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC329_02
Collection: Cinecraft Productions Films

Title: General Electric Presents the Near-Sighted Mister Magoo
Date(s): 1962
Contributor(s): General Electric Company (Sponsor), General Pictures Corporation (Production company), Backus, Jim (Host)
Description: Mister Magoo stars in a series of nautical-themed animated television spots for General Electric light bulbs. The film includes live-action segments of Jim Backus (the voice of Mister Magoo) dressed as a sailor while presenting each commercial to the intended audience of GE sales staff. "It's easy to see the best bulbs are GE."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC507
Collection: Cinecraft Productions Films