E.I. du Pont de Nemours & Company. Public Relations Department (originator), Morrison, David (editor), Henderson, Alex G. (photographer), Henderson, Alex G. (illustrator)
National Association of Manufacturers (U.S.) (originator), Bell & Howell Co. (associated name), Peterson, Peter G. (depicted), Dickey, George A. (depicted), Buchan, John P. (depicted)
Promotional film for the Bell & Howell Language Master System, an educational tool to help students learn new vocabulary and proper word pronunciation. The "system" is comprised of a series of cards with a magnetic strip at the bottom and a written word or picture at the top. When a student inserts a card into a Bell & Howell machine reader, the reader recites the word for the student.
