Blake, David (interviewee), Plasky, Joseph G. (interviewer)
Description
In his interview, David Blake primarily discusses his career in various marketing roles with DuPont. He discusses the marketing efforts for Lycra’s introduction to the intimate apparel industry and describes a show he held in Palm Springs as part of these efforts. He also describes the various considerations that are involved with product pricing, particularly mentioning the decision to increase the price of Tyvek.
