Search Results | Hagley Digital Archives

Title: Jim Culley interview
Date(s): 2019-09-19
Contributor(s): Culley, Jim, 1944- (interviewee), Hologic (Firm) (associated name), Spohn, Benjamin (interviewer)
Description: In this interview, Jim Culley details his career in marketing at DuPont and Hologic. Culley talks in depth about Hologic's decision to work with medical imaging and mammography, and how his role in marketing was shaped by this. In terms of marketing at Hologic, Culley discusses his work with the media, including Good Morning America and the New York Times. Culley also details the work he had to do to convince doctors and hospitals to use Hologic's mammography system, and how the FDA, foreign...
Show moreIn this interview, Jim Culley details his career in marketing at DuPont and Hologic. Culley talks in depth about Hologic's decision to work with medical imaging and mammography, and how his role in marketing was shaped by this. In terms of marketing at Hologic, Culley discusses his work with the media, including Good Morning America and the New York Times. Culley also details the work he had to do to convince doctors and hospitals to use Hologic's mammography system, and how the FDA, foreign regulatory boards, insurance companies, and legislative acts all impacted this process.
Show less
Collection ID: Hologic Medical Imaging oral histories (Accession 2020.201)
Hagley ID: 2020201_Culley_James_20190919
Collection: Hologic Digital Mammography oral histories

Title: Jim Culley interview [transcript]
Date(s): 2019-09-19
Contributor(s): Culley, Jim, 1944- (interviewee), Hologic (Firm) (associated name), Spohn, Benjamin (interviewer)
Description: In this interview, Jim Culley details his career in marketing at DuPont and Hologic. Culley talks in depth about Hologic's decision to work with medical imaging and mammography, and how his role in marketing was shaped by this. In terms of marketing at Hologic, Culley discusses his work with the media, including Good Morning America and the New York Times. Culley also details the work he had to do to convince doctors and hospitals to use Hologic's mammography system, and how the FDA, foreign...
Show moreIn this interview, Jim Culley details his career in marketing at DuPont and Hologic. Culley talks in depth about Hologic's decision to work with medical imaging and mammography, and how his role in marketing was shaped by this. In terms of marketing at Hologic, Culley discusses his work with the media, including Good Morning America and the New York Times. Culley also details the work he had to do to convince doctors and hospitals to use Hologic's mammography system, and how the FDA, foreign regulatory boards, insurance companies, and legislative acts all impacted this process.
Show less
Collection ID: Hologic Medical Imaging oral histories (Accession 2020.201)
Hagley ID: 2020201_Culley_James_20190919_transcript
Collection: Hologic Digital Mammography oral histories

Title: Interview with Jim Culley, 2018 April 25
Date(s): 2018-04-25
Contributor(s): Culley, Jim, 1944- (interviewee), Plasky, Joseph G. (interviewer)
Description: In his oral history, Jim Culley traces his career through college, the Army and graduate school to teaching to working for DuPont to his final 20 years working for a DuPont medical products technology spin-off. Culley stresses the importance of DuPont STAINMASTER as a marketing success story and the importance of looking at marketing as a career and not just a stop for managers moving up the corporate hierarchy.
Collection ID: Oral history interviews with former employees of DuPont Company's Textile Fibers Department (Accession 2010.215)
Hagley ID: 2010215_20180425_Culley
Collection: Oral history interviews with former employees of DuPont Company's Textile Fibers Department

Title: Interview with Jim Culley, 2018 April 25, edited transcript
Date(s): 2019-03-08
Contributor(s): Culley, Jim, 1944- (interviewee), Plasky, Joseph G. (interviewer)
Description: In his oral history, Jim Culley traces his career through college, the Army and graduate school to teaching to working for DuPont to his final 20 years working for a DuPont medical products technology spin-off. Culley stresses the importance of DuPont STAINMASTER as a marketing success story and the importance of looking at marketing as a career and not just a stop for managers moving up the corporate hierarchy.
Collection ID: Oral history interviews with former employees of DuPont Company's Textile Fibers Department (Accession 2010.215)
Hagley ID: 2010215_20180425_Culley_transcript_edited
Collection: Oral history interviews with former employees of DuPont Company's Textile Fibers Department