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- Title
- Pam Cumming interview
- Date(s)
- 2020-07-15
- Contributor(s)
- Cumming, Pam, 1956 (interviewee), Hologic (Firm) (associated name), Spohn, Benjamin (interviewer)
- Description
-
In this interview, Pam Cumming talks about her career in marketing within the medical imaging field. Cumming explains how her educational and career choices led her to work for Hologic starting in 2001. At Hologic, Cumming worked in the Marketing and Communications department and helped share the company's messaging surrounding their new technology, including tomosynthesis. Cumming details how she used marketing to convince medical professionals and patients alike that digital mammography and...
Show moreIn this interview, Pam Cumming talks about her career in marketing within the medical imaging field. Cumming explains how her educational and career choices led her to work for Hologic starting in 2001. At Hologic, Cumming worked in the Marketing and Communications department and helped share the company's messaging surrounding their new technology, including tomosynthesis. Cumming details how she used marketing to convince medical professionals and patients alike that digital mammography and other new technologies were effective and safe.
Show less - Collection ID
- Hologic Medical Imaging oral histories (Accession 2020.201)
- Hagley ID
- 2020201_Cumming_Pam_20200715
- Collection
- Hologic Digital Mammography oral histories
- Title
- Pam Cumming interview [transcript]
- Date(s)
- 2020-07-15
- Contributor(s)
- Cumming, Pam, 1956 (interviewee), Hologic (Firm) (associated name), Spohn, Benjamin (interviewer)
- Description
-
In this interview, Pam Cumming talks about her career in marketing within the medical imaging field. Cumming explains how her educational and career choices led her to work for Hologic starting in 2001. At Hologic, Cumming worked in the Marketing and Communications department and helped share the company's messaging surrounding their new technology, including tomosynthesis. Cumming details how she used marketing to convince medical professionals and patients alike that digital mammography and...
Show moreIn this interview, Pam Cumming talks about her career in marketing within the medical imaging field. Cumming explains how her educational and career choices led her to work for Hologic starting in 2001. At Hologic, Cumming worked in the Marketing and Communications department and helped share the company's messaging surrounding their new technology, including tomosynthesis. Cumming details how she used marketing to convince medical professionals and patients alike that digital mammography and other new technologies were effective and safe.
Show less - Collection ID
- Hologic Medical Imaging oral histories (Accession 2020.201)
- Hagley ID
- 2020201_Cumming_Pam_20200715_transcript
- Collection
- Hologic Digital Mammography oral histories