Search Results

Title: A Proposal for a Continuous Consumer Panel Service conducted by the Institute for Motivational Research for the New York Times and its Food Advertisers
Date(s): 1961-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370A_I
Collection: Ernest Dichter collections

Title: The New York Times Grocery Workshop
Date(s): 1961-05-10
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370A_II
Collection: Ernest Dichter collections

Title: What are the Attitudes toward the Use of Prepared Cocktail Mixes: Those with Liquor already in Them, like Heublein's, or Those without Liquor, like Holland House......?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), McCann-Marschalk Company, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_004
Collection: Ernest Dichter collections

Title: How is the New Advertising Theme Line 'Now it's Pepsi' for 'Those Who Think Young' Comprehended: What do the Two Phrases mean and what do They Connote?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Pepsi-Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_005
Collection: Ernest Dichter collections

Title: The New York Times Grocery Research Workshop Report
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), J.M. Mathes, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_001
Collection: Ernest Dichter collections

Title: Consumer Reactions to a New Snack Chip and an Evaluation of Copy Appeals as a Basis for Attracting a Worthwhile Segment of the Snack Chip Market
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Quaker Oats Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_006
Collection: Ernest Dichter collections

Title: What does the Name Fanta as a Brand Name for Soft Drinks mean to You?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Coca-Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_002
Collection: Ernest Dichter collections

Title: Have Sugar-Free Soft Drinks Reduced the Sales of Regular Carbonated Beverages?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Kirsch Beverages, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_003
Collection: Ernest Dichter collections

Title: General Findings of First New York Times Workshop Session for Publicity Releases
Date(s): 1961-08-24
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_I
Collection: Ernest Dichter collections

Title: The New York Times Grocery Workshop -- Special Note on Attitudes of Panel Members to the New York Times
Date(s): 1961-08-24
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_VI
Collection: Ernest Dichter collections

Title: 'Fallout' from First Grocery Workshop Session
Date(s): 1961-08-24
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_VII
Collection: Ernest Dichter collections

Title: How do People Feel about the Taste and Flavor of College Inn Tomato Cocktail? : Does This Product Meet or Fall Short of Consumer Requirements for a Product of This Nature?
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), College Inn Foods (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_008
Collection: Ernest Dichter collections

Title: Consumer Attitudes towards New Design in Paper Plates and Cups
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Lily-Tulip Cup Corporation (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_012
Collection: Ernest Dichter collections

Title: What are Consumber Attitudes towards Libby's Tomato Juice? : How do They Compare It with Its Competition?
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Libby, McNeill & Libby (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_011
Collection: Ernest Dichter collections

Title: 'Fallout' from Second Grocery Workshop Session
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_VIII
Collection: Ernest Dichter collections

Title: Do Women Believe that All Frozen Concentrated Orange Juices are the Same or are There some Brands that are Better than Others? : If so, Which Brands and Why?
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Ted Bates Advertising (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_007
Collection: Ernest Dichter collections

Title: If you Squeeze Your Own Orange Juice, Which Oranges do You Think are the Best for This Purpose - California or Florida? : How do You Tell Them Apart when You Shop in the Store?
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Florida Citrus Commission (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_009
Collection: Ernest Dichter collections

Title: How will Members of The New York Times Grocery Research Workshop Panel React to a Specific Florigold Grapefruit Advertisement if They were to see it in Their Newspaper?
Date(s): 1961-09-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Joseph Jacobs Advertising (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_010
Collection: Ernest Dichter collections

Title: Brand Loyalty or Disloyalty among Jewish and Non-Jewish Users of Cottage Cheese: How is This Affected by Preferences in (1) Taste and (2) Curd Structure, by (3) Price, by (4) Manufacturer Image (Reputation, Product Quality, Diversity of Lines) and (5) Variations in Seasonal Usage
Date(s): 1961-10-17
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Mogul, Williams & Saylor, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_014
Collection: Ernest Dichter collections

Title: What is Consumer Reaction to Current Whipstix Package, in Terms of Premium Product Image, Immediated Identification of Contents, Convenience of New Bar Form versus Whipped Cups, Colors and Use of Foil?
Date(s): 1961-10-17
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Pace Advertising Agency (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_016
Collection: Ernest Dichter collections

Title: 'Fallout' from Third Grocery Workshop Session on Dairy Products
Date(s): 1961-10-17
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_IX
Collection: Ernest Dichter collections

Title: Product Image which Dannon Yogurt now enjoys among Consumers: The Reasons why Present Users buy it and Non-Users shy away from it. Do New Formula Diets play any part in Attitudes?
Date(s): 1961-10-18
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Zlowe Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_015
Collection: Ernest Dichter collections

Title: In What Way does Lucky Whip (in Competition to other Aerosol Dessert Toppings) Satisfy or Fail to Satisfy Hosewives' Needs? : And how do Other Aerosol Dessert Toppings Satisfy of Fail to Satisfy the Consumers' Needs?
Date(s): 1961-10-18
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Ogilvy, Benson & Mather (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_018
Collection: Ernest Dichter collections

Title: What are Consumer Attitudes toward Butter versus Margarine?
Date(s): 1961-10-18
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Campbell-Mithun, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_013
Collection: Ernest Dichter collections

Title: How Important are Health Considerations (such as Polyunsaturates and Non-Hydrogenated Liquid Corn Oil) when Purchasing a Brand of Margarine?
Date(s): 1961-10-19
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Foote, Cone & Belding (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_017
Collection: Ernest Dichter collections

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