Search Results | Hagley Digital Archives

Title: Commercial for Pennzoil vehicle services
Date(s): 1960
Description: Animation of a sad car that needs a service and a man who is forced to use a horse and buggy because his vehicle isn't functioning. "Don't give up, see your helpful Pennzoil dealer."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC067_03
Collection: Cinecraft Productions Films

Title: Commercial for Pennzoil motor fuel
Date(s): 1960
Contributor(s): Pennzoil Company (Sponsor), Cinecraft, Inc. (Production company)
Description: "Put a tiger under your hood." Commercial for Pennzoil motor fuel. Shows a tiger running and roaring and compares the power of the animal to fueling your tank with Pennzoil.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC067_01
Collection: Cinecraft Productions Films

Title: 'More Reasons to Sell Pennzoil', Pennzoil News, 1960
Date(s): 1961-04
Contributor(s): Cinecraft, Inc. (associated name), Pennzoil Company (originator)
Collection ID: Culley family collection of Cinecraft Productions audiovisual materials (Accession 2018.201)
Hagley ID: AVD_2018201_02_29
Collection: Culley Family Cinecraft Productions Collection

Title: Steel in use - architectural model for Pennzoil Place (Houston, Tex.)
Date(s): 1973
Contributor(s): American Iron and Steel Institute. Public Relations Department. (originator)
Collection ID: American Iron and Steel Institute photographs and audiovisual materials (Accession 1986.268)
Hagley ID: 1986268_1_0219
Collection: American Iron and Steel Institute photographs and audiovisual materials

Title: Commercial for Pennzoil motor oil
Date(s): 1960
Contributor(s): Pennzoil Company (Sponsor), Cinecraft, Inc. (Production company)
Description: "Put a tiger under your hood." Commercial for Pennzoil motor fuel. Shows a tiger running and roaring and compares the power of the animal to fueling your tank with Pennzoil.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC067_02
Collection: Cinecraft Productions Films

Title: 1965 Las Vegas Convention Highlights
Date(s): 1965
Contributor(s): National Automobile Dealers Association (sponsor)
Description: Pennzoil sponsored program including interviews with NADA executives Bill Bundy (Chairman Member Services), Dean Chaffin (Past NADA President), Jim Mancuso (Chairman of NADA Public Relations Committee), Jim Moore (Executive Vice President NADA), Peter Val Preda (President NADA), Ed Kossman (Chairman of Governmental Relations Committee), Joe Paul (Chairman of Advertising Standards Committee), Sam White (Outgoing Chairman of Industry Relations Committee), Fred Williams (Advertising and Sales...
Show morePennzoil sponsored program including interviews with NADA executives Bill Bundy (Chairman Member Services), Dean Chaffin (Past NADA President), Jim Mancuso (Chairman of NADA Public Relations Committee), Jim Moore (Executive Vice President NADA), Peter Val Preda (President NADA), Ed Kossman (Chairman of Governmental Relations Committee), Joe Paul (Chairman of Advertising Standards Committee), Sam White (Outgoing Chairman of Industry Relations Committee), Fred Williams (Advertising and Sales Manager, Pennzoil) and lastly, Jim Moore and Dr. Walter Heller (Professor of Economics at the University of Minnesota).
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Collection ID: National Automobile Dealers Association audiovisual materials and publications (Accession 2014.274)
Hagley ID: FILM_NADA_FC01
Collection: National Automobile Dealers Association audiovisual materials and publications

Title: To Pennzoil Quality production script
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor)
Description: A script for a film production which describes the characteristics of Improved Pennzoil motor oil. The script discusses the high quality of Pennzoil oil, the necessity for good motor oil due to the harsh conditions of contemporary engines, and ways in which Improved Pennzoil oil is manufactured to avoid oil contamination.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_07
Collection: Cinecraft Productions Films

Title: There's no Business like Farm Business production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film production outlines the superior characteristics of Pennzoil motor oil and its importance in supporting the economic growth of the agriculture market. In the production, fictional customer testimonies address Pennzoil's prominent use in farm equipment.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_18
Collection: Cinecraft Productions Films

Title: The Pennzoil Company television commercial scripts
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes two scripts for one, twenty-second television commercial and one, one-minute commercial. The scripts advertise Pennzoil motor oil for vehicles.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_06
Collection: Cinecraft Productions Films

Title: Pennzoil television commercial scripts
Date(s): 1951, 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Correspondence between Fuller & Smith & Ross advertising Director, Charles Hutaff and Ray Culley in which Hutaff requests animated, singing television film commercials to be created for the Pennzoil company. Also includes the scripts for these potential television commercial productions.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_13
Collection: Cinecraft Productions Films

Title: Sign Up for Profits Part 2 production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production which describes how roadside signs and storefront displays are effective advertisement methods to boost sales for Pennzoil products.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_12
Collection: Cinecraft Productions Films

Title: Look to the Future production scripts
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a sound slide film production intended for Pennzoil salespeople. The production is comprised of a four-part script called "101 Ways to Increase Sales and Profits" and another script titled, "Look to The Future." The theme of "Look to The Future" is to motivate salespeople to work towards improved sales rather than settling with their current success rate. Parts one through four of "101 Ways to Increase Sales and Profits" focus on secrets to success in sales including...
Show moreIncludes scripts for a sound slide film production intended for Pennzoil salespeople. The production is comprised of a four-part script called "101 Ways to Increase Sales and Profits" and another script titled, "Look to The Future." The theme of "Look to The Future" is to motivate salespeople to work towards improved sales rather than settling with their current success rate. Parts one through four of "101 Ways to Increase Sales and Profits" focus on secrets to success in sales including techniques for the first sixty seconds of the sales pitch; specialized information about Pennzoil lubrication products and how they are used; and information about selling tires, batteries, and accessories.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_05
Collection: Cinecraft Productions Films

Title: Pennzoil Series 2 television commercial scripts
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of two television commercials advertising Pennzoil motor oil with animated cartoons and songs.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_09
Collection: Cinecraft Productions Films

Title: It's Up to You production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production intended for Pennzoil salespersons. The production moves through a sequence of interactions between Pennzoil dealers and their customers. Then, the narrator analyzes each interaction to determine if the dealer was well-informed on the product by their salesperson. The narrator provides feedback for the salesperson based on each interaction.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_11
Collection: Cinecraft Productions Films

Title: Sign Up for Profits Part 1 production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production which describes how roadside signs and business displays have been effective advertisement methods throughout history. Provides historical examples of signage to predicate its importance on Pennzoil sales.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_10
Collection: Cinecraft Productions Films

Title: You Can Bank on the Name production script
Date(s): 1953
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production for the Pennzoil company. The production is themed around proving that sales staff can stake their reputation on Pennzoil products. The production takes place at a round table discussion of Pennzoil professionals who describe the modern automobile engine, the function and importance of motor oil, and how Pennzoil motor oil is the superior product for the modern engine.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_21
Collection: Cinecraft Productions Films

Title: Selling the People's Choice production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production explaining how public acceptance of Pennzoil products can help a salesman sell. The production interviews Pennzoil salesmen from around the country to learn how they find that the good reputation of Pennzoil brand helps them sell more products.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_16
Collection: Cinecraft Productions Films

Title: Pennzoil motor oil and gasoline television commercial scripts
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for a series of television commercials advertising Pennzoil motor oil and gasoline. Each production underscores the low cost of Pennzoil products, their ability to keep an engine clean, and how they \"stay in your crankcase longer.\
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_15
Collection: Cinecraft Productions Films

Title: Exclusively Yours production script
Date(s): 1952
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production for the sales staff of Pennzoil products. The production is focused on the sales of Pennzoil's \"Cha-z-lube\" patented lubricant. The production interviews salesmen from around the country to learn their techniques for selling the lubricant. These include how to demonstrate the product, how to handle objections, how to discuss pricing, and convincing customers to consider Cha-z-lube when they are already happy with their current lubricant.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_14
Collection: Cinecraft Productions Films