Child, Jenny (author), Farmer, Roderick Alexander (author), Rüdiger Smith, Thomas (author), Tesvic, Joseph (author), McKinsey and Company (copyright holder)
Description
Following two previous articles in McKinsey's series The story of the Australian consumer, this piece takes a deeper look at how the Australian lockdown experience has created a new set of digital users and what businesses can do to emerge stronger after the COVID-19 crisis.