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Bowl 'Em Over with G-E Bulbs!
Title
Bowl 'Em Over with G-E Bulbs!
Date(s)
1963
Description
The Large Lamp Department at General Electric presents the company's television advertising campaign strategies for fall, 1963. Hosted by actor Jim Backus, the film primarily follows animated character Mister Magoo (voiced by Backus) as he bowls his way through inappropriate situations while promoting GE lightbulbs. Shows highlights from the following network programs: "The Tonight Show Starring Johnny Carson," "Play Your Hunch," "Your First Impression," "Ben Jerrod," and "You Don't Say."...
Show moreThe Large Lamp Department at General Electric presents the company's television advertising campaign strategies for fall, 1963. Hosted by actor Jim Backus, the film primarily follows animated character Mister Magoo (voiced by Backus) as he bowls his way through inappropriate situations while promoting GE lightbulbs. Shows highlights from the following network programs: "The Tonight Show Starring Johnny Carson," "Play Your Hunch," "Your First Impression," "Ben Jerrod," and "You Don't Say." Also includes "The General Electric Bowlerama," where Backus announces a bowling contest.
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Collection ID
Cinecraft Productions films (Accession 2019.227)
Hagley ID
FILM_2019227_FC329
Collection
Cinecraft Productions Films
The General Electric Bowlerama
Title
The General Electric Bowlerama
Date(s)
1963
Contributor(s)
General Electric Company (Sponsor), Backus, Jim (Host)
Description
Jim Backus, actor and voice of Mister Magoo, announces the General Electric Bowlerama contest for 1963. Participants are encouraged to bowl and submit their highest scores to a GE bulb representative. If the score is higher than the one attained by Mr. Backus (or Quincy Magoo), the participant receives a medallion with the inscription "I Beat Mister Magoo Bowling." Presented by the General Electric Large Lamp Department.
Collection ID
Cinecraft Productions films (Accession 2019.227)
Hagley ID
FILM_2019227_FC329_02
Collection
Cinecraft Productions Films