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Proposal for a Motivational Research Study aimed at Increasing the Market for 'Uptown'
Title
Proposal for a Motivational Research Study aimed at Increasing the Market for 'Uptown'
Date(s)
1959-02
Contributor(s)
Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Faygo Beverages, Inc. (associated name)
Collection ID
Ernest Dichter papers (Accession 2407)
Hagley ID
MSS_2407_052_1144A
Collection
Ernest Dichter collections