Search Results | Hagley Digital Archives

Title: How to Sell Home Insulation: Thirty Seconds
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff. The film argues that the first thirty seconds of a sale are the most important and demonstrates how a salesman can keep a potential buyer (in this case, a housewife) interested.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_01
Collection: Cinecraft Productions Films

Title: How to Sell Home Insulation: Getting the Name on the Dotted Line
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff on how to close a sale. Provides tips and instructions, such as: give the final presentations to both husband and wife, do not quote a price until the buyer's needs are reviewed, push the fire safety of fiberglass, provide demonstrations and ask leading questions, keep asking for the order, and never give a buyer the opportunity to say "no."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_02
Collection: Cinecraft Productions Films

Title: In Quest of Cleaner Air and Water
Date(s): 1974
Contributor(s): American Iron and Steel Institute (Sponsor), Cinecraft, Inc. (Production company)
Description: Film detailing how the steel industry prevents water and air pollution. Describes the equipment used and research conducted to ensure the production of steel produces as little pollution as possible.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_04
Collection: Cinecraft Productions Films

Title: Customer Preference: Its Background and Principles
Date(s): 1956
Description: Animated film about the Customer Preference Program, an educational plan that instructs new merchants on how to run a successful business. Briefly describes the history of retail in the United States and how American life, and consumer buying habits, have changed since World War II. Stresses that understanding the customer's point of view is paramount to understanding what merchandise to purchase and sell.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_03
Collection: Cinecraft Productions Films