The film opens with a married couple picking new household goods while the narrator explains industrial design and the process of designing new products. It describes how the Industrial Design Council of Canada works with businesses to influence new designs. The Council receives common consumer complaints about household goods and then disseminates the complaints to designers. The film concludes with how other governments influence design in other countries. Camera: John Spotton, editing:... Show moreThe film opens with a married couple picking new household goods while the narrator explains industrial design and the process of designing new products. It describes how the Industrial Design Council of Canada works with businesses to influence new designs. The Council receives common consumer complaints about household goods and then disseminates the complaints to designers. The film concludes with how other governments influence design in other countries. Camera: John Spotton, editing: Dennis Sawyer, music: Eldon Rathburn, Commentary: Lois Edwards. Produced by Guy Glover. Show less