B.F. Goodrich Company (Sponsor), Cinecraft, Inc. (Production company)
Description
Training film instructing B.F. Goodrich sales staff on how to "quickly move to the top of our line" and qualify a customer by presenting the higher-priced, higher-quality Lifesaver Radial Tire before other options.
Short film comprised of a series of images celebrating the "All American Sales Team" at B.F. Goodrich. Shows company sales promotion materials, such as print ads, as well as photographs of BFG Radial tires in action.
B.F. Goodrich Company (Sponsor), General Motors Corporation (Contributor), Cinecraft, Inc. (Production company)
Description
Film promoting B.F. Goodrich Radial tires in partnership with Cadillac. Shows close-up shots of the tires, as well as a Cadillac driving along a road. Set to the musical piece "Also sprach Zarathustra, Op. 30" by Richard Strauss, well known for being the theme song of the film 2001: A Space Odyssey.
Promotional film for the B.F. Goodrich Lifesaver Radial Steel (R/S) tire, the American radial with cushioned steel. Promotes the performance and safety of the Lifesaver R/S and compares the tire to the Michelin X. Features Gordon Jennings, editorial director of Car & Driver Magazine, and Frank Cipelle, manager of Michigan International Speedway.
A brief spot for the B.F. Goodrich American Radial Lifesaver tire. Shows a series of images alongside cheery music promoting the tire alongside various popular American sporting events and leagues, such as the Triple Crown, Cotton Bowl, NBA, Stanley Cup, and more.
