Koons, Irvin L., 1922-2021 (author), Tel-Aviv. University (associated name)
Description
Irv Koons delivered this speech as the keynote address at the Richard M. Siegel Fund for Marketing Research at Tel Aviv University's Graduate School of Business, a two-day seminar for industry executives and marketing directors
Koons, Irvin L., 1922-2021 (associated name), Tel-Aviv. University (associated name)
Description
Program for the Richard M. Siegel Fund for Marketing Research at Tel Aviv University's Graduate School of Business. Irv Koons provided the keynote address at a two-day seminar for industry executives and marketing directors