Search Results | Hagley Digital Archives

Title: Human Factor: Ideas on the art of motivating people, no. 372
Date(s): 1987
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Your up-front people are your calling card.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_071
Collection: Ernest Dichter papers

Title: Human Factor: Ideas on the art of motivating people, no. 369
Date(s): 1986
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Wise managers plan for succession.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_055
Collection: Ernest Dichter papers

Title: Human Factor: Ideas on the art of motivating people, no. 366
Date(s): 1986
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Sell' your company to your employees.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_047
Collection: Ernest Dichter papers

Title: A conversation with Dr. Ernest Dichter
Date(s): 1970~, 1970
Contributor(s): Dichter, Ernest, 1907-1991 (interviewee), Rothon, Pamela (interviewer)
Description: Interview with sixty-three-year-old psychologist, Dr. Ernest Dichter. Original magazine of origin unknown.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_009
Collection: Ernest Dichter papers

Title: Human Factor: Ideas on the art of motivating people, no. 256
Date(s): 1982
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Employees feel more important when they see their jobs from a broader perspective.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_039
Collection: Ernest Dichter papers

Title: Human Factor: Ideas on the art of motivating people, no. 224
Date(s): 1981
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Avoid insincere praise. Compliments are powerful motivators, but only when they reflect careful observation and genuine appreciation.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_033
Collection: Ernest Dichter papers

Title: Human Factor: Ideas on the art of motivating people, no. 371
Date(s): 1987
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Should you change the life-style of your organization?
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_063
Collection: Ernest Dichter papers

Title: Human Factor: Ideas on the art of motivating people, no. 367
Date(s): 1986
Contributor(s): Dichter, Ernest, 1907-1991 (author), Economics Press, Inc. (publisher)
Description: Excessive rules hamper employees.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_001_1
Collection: Ernest Dichter papers

Title: Do You Really Want to Create More Effective T.V. Commercials?
Date(s): 1960/1975, 1960, 1975
Contributor(s): Dichter, Ernest, 1907-1991 (author)
Description: Summary of findings from a study that found attention, recognition and recall were not key factors in the effectiveness of television and radio commercials.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209015
Collection: Ernest Dichter papers

Title: To Buy or Not to Buy
Date(s): 1968
Contributor(s): Dichter, Ernest, 1907-1991 (author), Geo. J. Ball, Inc. (sponsor), Pan American Seed Co. (sponsor), Jiffy-Pot Company of America (sponsor)
Description: A report of a study conducted by Dr. Ernest Dichter, of the Institute for Motivational Research, Inc. on the reasons people buy, or do not buy bedding plants.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_001
Collection: Ernest Dichter papers

Title: An executive summary of a motivational research study of the current cigar smoking climate
Date(s): 1962-11
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Consolidated Cigar Corporation (sponsor)
Description: Partial abstract: 'The practical purpose of this study was to determine and evaluate the climate surrounding cigars and cigar purchases that presently obtains in the United States. Further, our intention was to evaluate the competitive position of Consolidated Cigar Corporation's brands with a view to basing recommendations for procedural plans and decisions in advertising, promotion, and packaging that could contribute toward an increased franchise for these brands.'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_20_Dichter_Cigar_Smoking_Climate_1962
Collection: Ernest Dichter papers

Title: Summary of a psychological research study on the sales and advertising problems of Palmolive soap
Date(s): 1952-03
Contributor(s): Dichter, Ernest, 1907-1991 (author), Institute for Motivational Research (originator), Ted Bates Advertising (sponsor)
Description: Study addresses two major questions: '1. Does Palmolive soap have a distinctive personality and what are the characteristics of this personality? 2. Is age a determining factor in influencing attitudes towards Palmolive?'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_18_Dichter_Sales_Advertising_Problems_Palmolive_Soap
Collection: Ernest Dichter papers

Title: The adolescent soap market: Development of soap attitudes in young women and girls with specific reference to Palmolive soap
Date(s): 1950/1959, 1950, 1959
Contributor(s): Dichter, Ernest, 1907-1991 (author), Ted Bates Advertising (sponsor)
Description: Study addresses the motivations of women when buying toilet soaps, the perceived personality of Palmolive soap, the establishment of brand preferences, and the perceived differences of various toilet soaps in the opinion of potential female customers.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_19_Dichter_The_Adolescent_Soap_Market
Collection: Ernest Dichter papers

Title: Motivational Research Study in the Field of Toys for Mattel Toys, Inc.
Date(s): 1959-06
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Mattel, Inc. (sponsor)
Description: Discusses child and parent reactions to Mattel toys of the following four categories: dolls, guns, holsters, and rockets.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_079
Collection: Ernest Dichter papers

Title: Executive summary of the pilot motivational research study on beer packaging
Date(s): 1958-08
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Glass Container Manufacturers Institute (sponsor)
Description: Report on one-way bottles and returnables as compared with cans among beer distributors.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_23_Dichter_Pilot_Study_Beer_Packaging_Beer_Distributors
Collection: Ernest Dichter papers

Title: How to penetrate the prejudice and restore the true image of bottled beer
Date(s): 1958-12
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Glass Container Manufacturers Institute (sponsor)
Description: First section of the report gives general overview and summary of findings and recommendations of the study. The second section is divided into the following sub-sections: Retailers, Consumers, Brewers, Distributors, and Drivers.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_23_Dichter_Restore_Image_of_Bottled_Beer_1958
Collection: Ernest Dichter papers

Title: Why Patients Don't Love You Anymore
Date(s): 1962-07
Contributor(s): Dichter, Ernest, 1907-1991 (author)
Description: Three things are now wrong with the dentist-patient relationship, this noted psychologist says. And he offers three ways to correct them. Reprinted from Dental Management.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_027
Collection: Ernest Dichter papers

Title: A motivational research study of the advertising problems of Clapp's baby food
Date(s): 1962-08
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Sullivan, Stauffer, Colwell & Bayles, Inc. (sponsor)
Description: Partial abstract: 'The practical purpose of this study has been to determine what can be done to motivate more women to buy Clapp's Baby Foods. This would include those who are just entering the baby food market and those who are presently using other brands of baby food.'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: Hagley_Dichter_BX068_1484C
Collection: Ernest Dichter papers

Title: A Progress Report of a Motivational Research Study on Falstaff's Position in the Northern California Beer Market, Report Number 787C
Date(s): 1956-12
Contributor(s): Falstaff Brewing Corporation (contractor), Institute for Motivational Research (author), Dichter, Ernest, 1907-1991 (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: LMSS_2407_029_01
Collection: Ernest Dichter papers