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Title: America's Favorite Twins and How to Answer Consumer Questions
Date(s): 1953
Description: A sales training film for the Westinghouse Laudromat and Clothes Dryer machines, "America's favorite twins." The presenter teaches viewers (presumably Westinghouse sales staff) how to answer common questions that consumers have about the machines.
Hagley ID: FILM_2019227_FC040_02
Collection: Cinecraft Productions Films

Title: For Ever and Ever production materials
Date(s): 1944
Contributor(s): Cinecraft, Inc. (Producer), Institute of Makers of Explosives (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: Includes scripts for three motion picture productions, "For Ever and Ever", "Tommy's Temptation", and "The One-Legged P-48" intended to teach young children to avoid playing with blasting caps. Includes correspondence between Ray Culley and Reed Drummond from Fuller, Smith, & Ross, Inc. and a memorandum that lists information about blasting caps. The included report contains data about children injured from blasting caps in 1944. The flyer and poster are both informational depictions showing...
Show moreIncludes scripts for three motion picture productions, "For Ever and Ever", "Tommy's Temptation", and "The One-Legged P-48" intended to teach young children to avoid playing with blasting caps. Includes correspondence between Ray Culley and Reed Drummond from Fuller, Smith, & Ross, Inc. and a memorandum that lists information about blasting caps. The included report contains data about children injured from blasting caps in 1944. The flyer and poster are both informational depictions showing why blasting caps should not be played with by children.
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Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_02
Collection: Cinecraft Productions Films

Title: Sew Up That Sale production script
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Domestic Sewing Machine Co. (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: This script for a training film production describes a fictional scenario in which a Domestic Sewing Machine salesman recites a variety of selling points to persuade a prospective buyer. An amateur salesman who is viewing the sales demonstration learns that he must become more familiar with the sewing machine in order to sell it.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_18
Collection: Cinecraft Productions Films

Title: How a Good Refrigerator is Built production script
Date(s): 1947
Contributor(s): Cinecraft Productions, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a film production in which a Westinghouse Electrical Company Engineer describes the comprehensive process of manufacturing refrigerators.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_06
Collection: Cinecraft Productions Films

Title: Introduction to Kitchen Planning production script
Date(s): 1952
Contributor(s): Cinecraft Productions, Inc. (Production company), Republic Steel Corporation (sponsor), Storcraft Incorporated (Author)
Description: This shooting script for a film production is written to train Republic Steel employees to plan kitchens for customers. The script reviews the different types of kitchen layouts, standard procedures for kitchen planning, and the necessary questions to ask a customer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_14_04
Collection: Cinecraft Productions Films

Title: Coolers for Coca-Cola production script
Date(s): 1945
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Coca-Cola Company (Associated name)
Description: This script for a film production reviews the technical aspects of coolers including how a cooler removes heat from the air and stays cold.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_19_01
Collection: Cinecraft Productions Films

Title: Demonstration Sells! production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a training film production which begins with a montage of scenarios in which a product demonstration led to a sale. During the plot of the film, Westinghouse Laundry salesmen chat with the narrator to discuss how product demonstration is important to closing sales, but letting the customers try the appliances themselves is just as important. This is accomplished by opening local laundromats equipped with Westinghouse laundry appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_09
Collection: Cinecraft Productions Films

Title: Window Glass production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Libbey-Owens-Ford Glass Company (Sponsor)
Description: A script for a sound slide film production in which a fictional boy is given a technical explanation of glass manufacture by his father. In particular, the father describes four methods of forming window glass including the crown method, the hand cylinder method, the machine cylinder method, and the sheet drawing method.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_27
Collection: Cinecraft Productions Films

Title: How to Demonstrate the Westinghouse MF-7 Fridge production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film. Fictional salesmen practice pitching the Westinghouse MF-7 refrigerator and give each other feedback. They focus on the storage space of the refrigerator, what can fit inside its specialized compartments, and how it can save time spent grocery shopping by preserving more food for longer periods of time.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_07
Collection: Cinecraft Productions Films

Title: Make Every Day Tag Day production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: In this script for a sound slide training film production, a personified Westinghouse 'Tell-All Tag' discusses its purpose and how it can help in persuading sales from four typical patron types.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_01
Collection: Cinecraft Productions Films

Title: The 1948 Electric Range Sales Story production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: An eight-part sound slide film production describing new features of the 1948 line of Westinghouse Electric Ranges. These features include warming and storage drawers, an updated cooktop, increased surface cooking capacity, and super-speed Corox units. Additionally, sections of the script are dedicated to a description of the full line of 1948 range models and the style and beauty of the ranges.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_03
Collection: Cinecraft Productions Films

Title: Westinghouse Equity Plan production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a two-part sound slide film production about the Westinghouse plan for dealer wholesale financing. A Westinghouse representative describes the program in detail to an independent dealer. In part one, he describes the wholesale portion of the equity plan. In part two, he discusses the dealer retail portion.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_04
Collection: Cinecraft Productions Films

Title: Sell to Her Measure production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production in which a fictional Westinghouse salesman receives tips on selling Westinghouse refrigerators. He is instructed to identify the needs of the prospect by asking key questions. This will allow him to pinpoint the best refrigerator to pitch and what aspects of the refrigerator to focus on. At last, the salesman successfully makes a sale after learning the new sales technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_13
Collection: Cinecraft Productions Films

Title: How to Sell the Westinghouse Water Heater production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production which begins by describing the many positive aspects of owning a hot water heater. Then, four main selling points of the Westinghouse water heater are discussed, and a Westinghouse salesman demonstrates how to incorporate each point as he pitches to a prospective buyer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_12
Collection: Cinecraft Productions Films

Title: Retail Equity for Banks production materials
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a two-part sound slide film production about the Westinghouse plan for dealer wholesale financing. A Westinghouse representative describes the program in detail to two executives of a community bank. The program encourages Westinghouse dealers to handle their financing through local banks. Also includes an equity plan book which further explains the program.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_05
Collection: Cinecraft Productions Films

Title: Tell All and Sell production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production addressed to retail salesmen. The script describes the advantages of the 'Tell-All Tag' on major appliances. In the production, a personified 'Tell-All Tag' and a salesman talk about how they can work together effectively in order to sell Westinghouse appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_06
Collection: Cinecraft Productions Films

Title: Five Ways the Tell-All Tag Helps Salesmen Sell production scripts
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: Includes a working script and a scoring script for a training film production describing the 'Tell-All Tag,' a tag attached to appliances in Westinghouse showrooms which provides descriptive information about the product. The script describes five ways in which the 'Tell-All Tag' can assist salesmen.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_11
Collection: Cinecraft Productions Films

Title: It's Up to You production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production intended for Pennzoil salespersons. The production moves through a sequence of interactions between Pennzoil dealers and their customers. Then, the narrator analyzes each interaction to determine if the dealer was well-informed on the product by their salesperson. The narrator provides feedback for the salesperson based on each interaction.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_11
Collection: Cinecraft Productions Films

Title: Floormanship production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor)
Description: A script for a sound slide film production providing training for General Tire salespeople who sell “on the floor”. The script identifies three major steps necessary for successful floor sales: gaining the prospects confidence, asking questions, and being enthusiastic. A sales scenario is played out to demonstrate proper selling technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_08_04
Collection: Cinecraft Productions Films

Title: Introducing Opportunity for the Third Member production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Baldwin-Hill Company (Sponsor)
Description: This script for a film production explains why sales in home insulation is a worthwhile career opportunity for potential sales personnel. Highlights the growing market for home insulation and its importance.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_12
Collection: Cinecraft Productions Films

Title: The Patented Apex Spiral Dasher production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor)
Description: A script for a sound slide film production part of the 'Let's Look at Apex' series. Describes the Patented Apex Spiral Dasher machine - a laundry washer claimed to wash clothes faster, more effectively, and gentler than any other. Lists the Dasher’s features which lead to its superior performance.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_13
Collection: Cinecraft Productions Films

Title: Two Square Feet of Cooking Magic production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Hix, John (Narrator)
Description: A script for a motion picture film production which advertises the Westinghouse Roaster-Oven and its accompanying Tell-All-Tag and recipe book. Lists the many circumstances that the roaster oven would come in handy and describes some of the meals one is able to make from the recipe book. From baking to grilling and frying, the Westinghouse Roaster Oven is demonstrated to cook any meal to perfection.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_03
Collection: Cinecraft Productions Films

Title: Baldwin-Hill Black Rockwool - How It's Made production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Baldwin-Hill Company (Sponsor)
Description: A script for a sound slide film production which comprehensively describes the process of manufacturing Baldwin-Hill Black Rockwool insulation from mining the raw materials to packaging and shipping the finished insulating product.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_11
Collection: Cinecraft Productions Films

Title: The Story of Caleb Cabot production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor)
Description: A script for a sound slide film production in which a fictional man named Caleb Cabot and his pots and pans business exemplify a typical pathway of businesses expansion. Cabot learns about various aspects of entrepreneurship as his business grows. The script concludes by drawing the comparison from Caleb Cabot's business to the General Tire & Rubber Company.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_08_02
Collection: Cinecraft Productions Films

Title: Pennzoil Heavy Duty Motor Oil production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Owens-Corning Fiberglass Corporation (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production which advertises Pennzoil Heavy Duty Motor Oil to Pennzoil dealers. In the script, the narrator discusses how Pennzoil Heavy Duty Motor Oil interacts with a vehicle’s engine and describes the properties that make it the motor oil most highly recommended for passenger cars.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_08
Collection: Cinecraft Productions Films

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