Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Henrich, Walt (Narrator), Meldrum and Fewsmith, Inc. (Associated name)
Includes two television commercial scripts and one radio script advertising the Apex Wash-A-Matic washing machine. The commercials feature the appliance's ability to automatically produce thoroughly cleaned and fluffed laundry.
Cinecraft, Inc. (Production company), WSM (Radio station : Nashville, Tenn.) (Sponsor), Ralph H. Jones Company (Associated name)
A script for a radio production in which the use of radio as an advertising medium is discussed. WSM radio features J.M. Nelson as a guest. Nelson asks the announcer interrogative questions about the use of radio as a viable advertising medium. All of Nelson's questions are answered to suggest that radio is one of the best media for promotional advertisement.
Cinecraft, Inc. (Production company), Standard Oil Company (Ohio) (Sponsor), McCann Erickson (Associated name)
Scripts for a series of radio commercials which advertise the Standard Oil "no wait" service. Each script consists of a short statement given by a local Standard Oil dealer. The dealers remark on the popularity of the "no wait" service and assure that the public will receive "no wait" service at their dealer's location. Some scripts have blank fields to insert the name and statement of a dealer.