Promotional film highlighting the chemical industry's value to American life and business, focusing on DuPont's specific contributions. Argues that the pharmaceutical, agricultural, transportation, construction, fashion, sports, space, and energy industries all benefit tremendously from the products created by chemical companies. Also details the various business segments of DuPont and the importance of market orientation for generating sale opportunities.
A sales training film for the Westinghouse Laudromat and Clothes Dryer machines, "America's favorite twins." The presenter teaches viewers (presumably Westinghouse sales staff) how to answer common questions that consumers have about the machines.
Animated film about the Customer Preference Program, an educational plan that instructs new merchants on how to run a successful business. Briefly describes the history of retail in the United States and how American life, and consumer buying habits, have changed since World War II. Stresses that understanding the customer's point of view is paramount to understanding what merchandise to purchase and sell.