A group of people go bowling and drink Pabst Extra Light beer. With only 70 calories, it's less filling than regular beer. "Don't say light. Say extra light."
General Electric Company (Sponsor), Backus, Jim (Host)
Description
Jim Backus, actor and voice of Mister Magoo, announces the General Electric Bowlerama contest for 1963. Participants are encouraged to bowl and submit their highest scores to a GE bulb representative. If the score is higher than the one attained by Mr. Backus (or Quincy Magoo), the participant receives a medallion with the inscription "I Beat Mister Magoo Bowling." Presented by the General Electric Large Lamp Department.