A "Profit and Light" report for Northeast Ohio Business. A host has a conversation with a cartoon woman named "Iris" and argues that better, more modern lighting can increase sales at retail stores. Atmospheric lighting, spotlights, and other types of strategic illumination can be used as tools to stimulate a customer to purchase more product.
Animated film about the Customer Preference Program, an educational plan that instructs new merchants on how to run a successful business. Briefly describes the history of retail in the United States and how American life, and consumer buying habits, have changed since World War II. Stresses that understanding the customer's point of view is paramount to understanding what merchandise to purchase and sell.
A sales training film for the Westinghouse Laudromat and Clothes Dryer machines, "America's favorite twins." The presenter teaches viewers (presumably Westinghouse sales staff) how to answer common questions that consumers have about the machines.
Benjamin W. Corrado (Firm) (originator), Corrado, Benjamin W. (editor), Corrado, Benjamin W. (publisher), Joseph E. Seagram and Sons, Inc. (former owner)
"In this second of four compendiums, Safeguarding lives and livelihoods, we curate a selection of articles related to stage two, Resilience: absorbing the shock of the crisis in ways that not only support survival but also lay the groundwork for future prosperity. We start by outlining what we see as key elements of the next normal, looking to the past for inspiration in navigating current challenges. We issue a call to action for leaders to safeguard both the lives and livelihoods at stake... Show more"In this second of four compendiums, Safeguarding lives and livelihoods, we curate a selection of articles related to stage two, Resilience: absorbing the shock of the crisis in ways that not only support survival but also lay the groundwork for future prosperity. We start by outlining what we see as key elements of the next normal, looking to the past for inspiration in navigating current challenges. We issue a call to action for leaders to safeguard both the lives and livelihoods at stake as the pandemic persists, especially with regard to specific demographics—black Americans, for example, and populations in particular geographies worldwide. And we review some progressing data on COVID-19, such as changes in the attitudes and behavior of consumers in response to the crisis."--Introduction, page 2. Show less
"Three priorities will define customer experience in the post-pandemic era: digital excellence, safe and contactless engagement, and dynamic customer insights."--Page 2.
Child, Jenny (author), Farmer, Roderick Alexander (author), Rüdiger Smith, Thomas (author), Tesvic, Joseph (author), McKinsey and Company (copyright holder)
Description
Following two previous articles in McKinsey's series The story of the Australian consumer, this piece takes a deeper look at how the Australian lockdown experience has created a new set of digital users and what businesses can do to emerge stronger after the COVID-19 crisis.
Promotional film highlighting the chemical industry's value to American life and business, focusing on DuPont's specific contributions. Argues that the pharmaceutical, agricultural, transportation, construction, fashion, sports, space, and energy industries all benefit tremendously from the products created by chemical companies. Also details the various business segments of DuPont and the importance of market orientation for generating sale opportunities.
