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Title: A conversation with Dr. Ernest Dichter
Date(s): 1970~, 1970
Contributor(s): Dichter, Ernest, 1907-1991 (interviewee), Rothon, Pamela (interviewer)
Description: Interview with sixty-three-year-old psychologist, Dr. Ernest Dichter. Original magazine of origin unknown.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_009
Collection: Ernest Dichter papers

Title: Do You Really Want to Create More Effective T.V. Commercials?
Date(s): 1960/1975, 1960, 1975
Contributor(s): Dichter, Ernest, 1907-1991 (author)
Description: Summary of findings from a study that found attention, recognition and recall were not key factors in the effectiveness of television and radio commercials.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209015
Collection: Ernest Dichter papers

Title: To Buy or Not to Buy
Date(s): 1968
Contributor(s): Dichter, Ernest, 1907-1991 (author), Geo. J. Ball, Inc. (sponsor), Pan American Seed Co. (sponsor), Jiffy-Pot Company of America (sponsor)
Description: A report of a study conducted by Dr. Ernest Dichter, of the Institute for Motivational Research, Inc. on the reasons people buy, or do not buy bedding plants.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_001
Collection: Ernest Dichter papers

Title: An executive summary of a motivational research study of the current cigar smoking climate
Date(s): 1962-11
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Consolidated Cigar Corporation (sponsor)
Description: Partial abstract: 'The practical purpose of this study was to determine and evaluate the climate surrounding cigars and cigar purchases that presently obtains in the United States. Further, our intention was to evaluate the competitive position of Consolidated Cigar Corporation's brands with a view to basing recommendations for procedural plans and decisions in advertising, promotion, and packaging that could contribute toward an increased franchise for these brands.'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_20_Dichter_Cigar_Smoking_Climate_1962
Collection: Ernest Dichter papers

Title: Cookie Gun, Market Research Focus Group
Date(s): 1975-07-18
Description: Columbus.
Collection ID: Marshall B. Johnson research collection of industrial design and housewares (Accession 2268)
Hagley ID: AUD_2268_B01_ID05
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: Wear-ever Heavy Gauge Aluminum Market Research Panels (Panel 2, Side 2)
Date(s): 1972-01-31
Contributor(s): Aluminum Company of America (originator), Wear-Ever Aluminum, inc. (originator)
Collection ID: Marshall B. Johnson research collection of industrial design and housewares (Accession 2268)
Hagley ID: AUD_2268_B01_ID03_part2
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: Wear-ever Heavy Gauge Aluminum Market Research Focus Group (Panel 1)
Date(s): 1972-01-31
Contributor(s): Aluminum Company of America (originator), Wear-Ever Aluminum, inc. (originator)
Collection ID: Marshall B. Johnson research collection of industrial design and housewares (Accession 2268)
Hagley ID: AUD_2268_B01_ID02
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: Wear-ever Heavy Gauge Aluminum Market Research Panels (Panel 2, Side 1)
Date(s): 1972-01-31
Contributor(s): Aluminum Company of America (originator), Wear-Ever Aluminum, inc. (originator)
Collection ID: Marshall B. Johnson research collection of industrial design and housewares (Accession 2268)
Hagley ID: AUD_2268_B01_ID03_part1
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: Wear-ever Heavy Gauge Aluminum Market Research Panels (Panel 4)
Date(s): 1972-01-31
Contributor(s): Aluminum Company of America (originator), Wear-Ever Aluminum, inc. (originator)
Collection ID: Marshall B. Johnson research collection of industrial design and housewares (Accession 2268)
Hagley ID: AUD_2268_B01_ID04
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: DuPont commercial highlighting the importance of research to anticipate consumer needs, Cavalcade of America Commercials Reel No.3
Date(s): 1954
Contributor(s): E.I. du Pont de Nemours & Company (sponsor)
Description: Spokesman explains that Model T automobiles once used DuPont coated fabrics for its covering, but once metal roofs became popular the demand for this application dropped. Plants at Fairfield, Connecticut and Newburgh, New York were producing many coated fabrics for hundreds of different uses. Larry Livingston from DuPont explains the importance of research to anticipate the needs of the consumer. Livingston mentions the Newburgh plant and its creation of a fabric for book covers in 1920. Also...
Show moreSpokesman explains that Model T automobiles once used DuPont coated fabrics for its covering, but once metal roofs became popular the demand for this application dropped. Plants at Fairfield, Connecticut and Newburgh, New York were producing many coated fabrics for hundreds of different uses. Larry Livingston from DuPont explains the importance of research to anticipate the needs of the consumer. Livingston mentions the Newburgh plant and its creation of a fabric for book covers in 1920. Also mentioned are special fabrics created for folding doors and shoes. Spokesman and Livingston discuss free competition and its importance in the creation of new products.
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Collection ID: DuPont Company films and commercials (Accession 1995.300)
Hagley ID: FILM_1995300_FC253_06
Collection: DuPont Company films and commercials

Title: Understanding Markets: Information, Institutions, and History
Date(s): 2009
Creator: Hagley Museum and Library
Description: Conference sponsored by the Center for the History of Business, Technology and Society
Collection ID: Hagley Publications Archive
Hagley ID: 2009-135-PRESS-dichter
Collection: Hagley Museum and Library publications archive

Title: Summary of a psychological research study on the sales and advertising problems of Palmolive soap
Date(s): 1952-03
Contributor(s): Dichter, Ernest, 1907-1991 (author), Institute for Motivational Research (originator), Ted Bates Advertising (sponsor)
Description: Study addresses two major questions: '1. Does Palmolive soap have a distinctive personality and what are the characteristics of this personality? 2. Is age a determining factor in influencing attitudes towards Palmolive?'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_18_Dichter_Sales_Advertising_Problems_Palmolive_Soap
Collection: Ernest Dichter papers

Title: The adolescent soap market: Development of soap attitudes in young women and girls with specific reference to Palmolive soap
Date(s): 1950/1959, 1950, 1959
Contributor(s): Dichter, Ernest, 1907-1991 (author), Ted Bates Advertising (sponsor)
Description: Study addresses the motivations of women when buying toilet soaps, the perceived personality of Palmolive soap, the establishment of brand preferences, and the perceived differences of various toilet soaps in the opinion of potential female customers.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_19_Dichter_The_Adolescent_Soap_Market
Collection: Ernest Dichter papers

Title: MCI Global
Date(s): 1995
Contributor(s): MCI Communications Corporation (former owner)
Collection ID: MCI Communications Corporation records (Accession 2225)
Hagley ID: MS2225_000686
Collection: MCI Communications Corporation

Title: MCI, The Communications Company for the Information Age
Date(s): 1985
Contributor(s): MCI Communications Corporation (former owner)
Collection ID: MCI Communications Corporation records (Accession 2225)
Hagley ID: MS2225_000687
Collection: MCI Communications Corporation

Title: Value, Innovation, Quality, 1981-1982
Date(s): 1982-08-02
Contributor(s): MCI Communications Corporation (former owner), Ogilvy & Mather (originator)
Description: Report comprising a summary of the Communications Strategy Planning meeting attached to a letter from Gary Tobin to Carl Vorder Bruegge
Collection ID: MCI Communications Corporation records (Accession 2225)
Hagley ID: MS2225_000593
Collection: MCI Communications Corporation

Title: Motivational Research Study in the Field of Toys for Mattel Toys, Inc.
Date(s): 1959-06
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Mattel, Inc. (sponsor)
Description: Discusses child and parent reactions to Mattel toys of the following four categories: dolls, guns, holsters, and rockets.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_079
Collection: Ernest Dichter papers

Title: Executive summary of the pilot motivational research study on beer packaging
Date(s): 1958-08
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Glass Container Manufacturers Institute (sponsor)
Description: Report on one-way bottles and returnables as compared with cans among beer distributors.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_23_Dichter_Pilot_Study_Beer_Packaging_Beer_Distributors
Collection: Ernest Dichter papers

Title: How to penetrate the prejudice and restore the true image of bottled beer
Date(s): 1958-12
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Glass Container Manufacturers Institute (sponsor)
Description: First section of the report gives general overview and summary of findings and recommendations of the study. The second section is divided into the following sub-sections: Retailers, Consumers, Brewers, Distributors, and Drivers.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 2012_07_23_Dichter_Restore_Image_of_Bottled_Beer_1958
Collection: Ernest Dichter papers

Title: Better Living (November/December, 1958)
Date(s): 1958-11
Contributor(s): E.I. du Pont de Nemours & Company. Public Relations Department (originator), White, Leavitt Sargent, 1915-2003 (editor), Alexander, John, 1917-2002 (photographer), Alexander, John, 1917-2002 (photographer)
Collection ID: f HD9651.9.D94 A14
Hagley ID: Better_Living_12_06
Collection: Better Living magazine

Title: Better Living (September/October, 1955)
Date(s): 1955-09
Contributor(s): E.I. du Pont de Nemours & Company. Public Relations Department (originator), White, Leavitt Sargent, 1915-2003 (editor), Alexander, John, 1917-2002 (photographer), Alexander, John, 1917-2002 (photographer)
Collection ID: f HD9651.9.D94 A14
Hagley ID: Better_Living_09_05
Collection: Better Living magazine

Title: Better Living (July/August, 1969)
Date(s): 1969-07
Contributor(s): E.I. du Pont de Nemours & Company. Public Relations Department (originator), Morrison, David (editor), Henderson, Alex G. (photographer), Henderson, Alex G. (illustrator)
Collection ID: f HD9651.9.D94 A14
Hagley ID: Better_Living_23_04
Collection: Better Living magazine

Title: NADA In Motion 2005 : New Initiatives: NADA-24 Update
Date(s): 2005
Contributor(s): National Automobile Dealers Association (spn), Field, Andy (rpt), Lutz, Wes (ive), Rolf, David (ive)
Description: NADA-TV report on NADA's new product, the NADA 24 Survey at the 2005 NADA convention. The tool has the overall intention of improving customer retention. Interviews with Wes Lutz of Extreme Dodge in Jackson, Michigan; and David Rolf of Hawaii Automobile Dealers.
Collection ID: National Automobile Dealers Association audiovisual materials and publications (Accession 2014.274)
Hagley ID: vid_NADA_B11_ID39_47
Collection: National Automobile Dealers Association

Title: Candid Camera Interviews: Manager's Meeting '74
Date(s): 1974
Contributor(s): Goodyear Tire and Rubber Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Urban pedestrians and rural farmers are asked various questions about their vehicles' tires and their opinions on Goodyear's customer service.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC430
Collection: Cinecraft Productions Films

Title: Why Patients Don't Love You Anymore
Date(s): 1962-07
Contributor(s): Dichter, Ernest, 1907-1991 (author)
Description: Three things are now wrong with the dentist-patient relationship, this noted psychologist says. And he offers three ways to correct them. Reprinted from Dental Management.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: 20091209_027
Collection: Ernest Dichter papers

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