Milprint, Inc. (Sponsor), McHugh, Fenton (Producer), Philip Morris Incorporated (Sponsor)
Description
Short film demonstrating how proper packaging, produced by Milprint, Inc, can preserve a company's product, lower production costs, and catch the attention of consumers. Told from the perspective of fictional baked goods corporation Top It. Director: James O'Riley; Writer: Dean Babbit; Cameraman: Lutz Hapke; Production Manager: Doug Weston.
Spokesman, Bill Hamilton discusses cellophane and how DuPont research created a moisture proof version which created new products and uses. Over time, new manufacturing processes brought prices down as well.
