Search Results

Title: Proctor Profit Promotions
Date(s): 1955, 1959
Contributor(s): Proctor Electric Co. (originator), Mary Proctor House (originator), Johnson, Marshall, 1938- (associated name)
Collection ID: Marshall Johnson collection of cookware and appliance design drawings (Accession 2268)
Hagley ID: LMSS_2268_30_10_004
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: Sales are the Payoff production script
Date(s): 1946
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (sponsor)
Description: Includes a script for a sales training motion picture. The script tells the story of a fictional character, Sam Clark, who is a young salesman for the Bryant Heater Company. Clark successfully sells a new gas heating system to the Taylor family, a notoriously tough customer. He accomplishes this by following three fundamental rules of sales: investigating his prospect, translating the advantages of a new system, and negotiating final objections.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_14
Collection: Cinecraft Productions Films

Title: Demonstration Sells! production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a training film production which begins with a montage of scenarios in which a product demonstration led to a sale. During the plot of the film, Westinghouse Laundry salesmen chat with the narrator to discuss how product demonstration is important to closing sales, but letting the customers try the appliances themselves is just as important. This is accomplished by opening local laundromats equipped with Westinghouse laundry appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_09
Collection: Cinecraft Productions Films

Title: How to Demonstrate the Westinghouse MF-7 Fridge production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film. Fictional salesmen practice pitching the Westinghouse MF-7 refrigerator and give each other feedback. They focus on the storage space of the refrigerator, what can fit inside its specialized compartments, and how it can save time spent grocery shopping by preserving more food for longer periods of time.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_07
Collection: Cinecraft Productions Films

Title: More than Skin Deep production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor)
Description: A script for a training film production which describes the Bryant Heater Company's Electric Water Heater in detail. It discusses the comprehensive anatomy of a Bryant water heater, and the significance of each part. After discussing the construction of the heaters, the script addresses different models and selling points for the appliance.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_20
Collection: Cinecraft Productions Films

Title: Make Every Day Tag Day production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: In this script for a sound slide training film production, a personified Westinghouse 'Tell-All Tag' discusses its purpose and how it can help in persuading sales from four typical patron types.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_01
Collection: Cinecraft Productions Films

Title: The 1948 Electric Range Sales Story production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: An eight-part sound slide film production describing new features of the 1948 line of Westinghouse Electric Ranges. These features include warming and storage drawers, an updated cooktop, increased surface cooking capacity, and super-speed Corox units. Additionally, sections of the script are dedicated to a description of the full line of 1948 range models and the style and beauty of the ranges.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_03
Collection: Cinecraft Productions Films

Title: Wash-A-Matic Laundry television and radio commercial scripts
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor), Henrich, Walt (Narrator), Meldrum and Fewsmith, Inc. (Associated name)
Description: Includes two television commercial scripts and one radio script advertising the Apex Wash-A-Matic washing machine. The commercials feature the appliance's ability to automatically produce thoroughly cleaned and fluffed laundry.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_16
Collection: Cinecraft Productions Films

Title: Sell to Her Measure production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production in which a fictional Westinghouse salesman receives tips on selling Westinghouse refrigerators. He is instructed to identify the needs of the prospect by asking key questions. This will allow him to pinpoint the best refrigerator to pitch and what aspects of the refrigerator to focus on. At last, the salesman successfully makes a sale after learning the new sales technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_13
Collection: Cinecraft Productions Films

Title: How to Sell the Westinghouse Water Heater production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production which begins by describing the many positive aspects of owning a hot water heater. Then, four main selling points of the Westinghouse water heater are discussed, and a Westinghouse salesman demonstrates how to incorporate each point as he pitches to a prospective buyer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_12
Collection: Cinecraft Productions Films

Title: A Heater is Born! production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor)
Description: A script for a sound slide film production advertising a line of water heaters by the Bryant Heater Company. The script focuses on describing the industrial production of Bryant water heaters and explains the complete manufacture and inspection process.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_19
Collection: Cinecraft Productions Films

Title: Tell All and Sell production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production addressed to retail salesmen. The script describes the advantages of the 'Tell-All Tag' on major appliances. In the production, a personified 'Tell-All Tag' and a salesman talk about how they can work together effectively in order to sell Westinghouse appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_06
Collection: Cinecraft Productions Films

Title: Five Ways the Tell-All Tag Helps Salesmen Sell production scripts
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: Includes a working script and a scoring script for a training film production describing the 'Tell-All Tag,' a tag attached to appliances in Westinghouse showrooms which provides descriptive information about the product. The script describes five ways in which the 'Tell-All Tag' can assist salesmen.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_11
Collection: Cinecraft Productions Films

Title: The Patented Apex Spiral Dasher production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Apex Electric Manufacturing Company (Sponsor)
Description: A script for a sound slide film production part of the 'Let's Look at Apex' series. Describes the Patented Apex Spiral Dasher machine - a laundry washer claimed to wash clothes faster, more effectively, and gentler than any other. Lists the Dasher’s features which lead to its superior performance.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_02_13
Collection: Cinecraft Productions Films

Title: Two Square Feet of Cooking Magic production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Hix, John (Narrator)
Description: A script for a motion picture film production which advertises the Westinghouse Roaster-Oven and its accompanying Tell-All-Tag and recipe book. Lists the many circumstances that the roaster oven would come in handy and describes some of the meals one is able to make from the recipe book. From baking to grilling and frying, the Westinghouse Roaster Oven is demonstrated to cook any meal to perfection.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_03
Collection: Cinecraft Productions Films

Title: How to Sell Westinghouse Cleaners production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Byers, Wayne (Narrator)
Description: A shooting script for a training film production. Describes how to select the right cleaner for a customer's needs, reviews types of cleaners, and underscores the importance of demonstrating the appliances to prospects in order to sell them.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_10
Collection: Cinecraft Productions Films

Title: How to Sell the Westinghouse Waste-Away productions script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film teaching sales personnel to demonstrate and sell the Westinghouse Waste-Away garbage disposal system. In the script, a salesman discusses the product with a prospect. He mentions its easy installation, demonstrates how to work the disposal, lets the prospect try the disposal, and answers all the prospect’s questions about the device. Next, the script includes a review and discussion of these necessary sales steps and provides strategies for closing.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_04
Collection: Cinecraft Productions Films

Title: How to Demonstrate the Westinghouse Electric Range production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film. Provides instruction to Westinghouse salesmen for selling the Electric Ranges using the circle W demonstration selling strategy. Teaches the salesmen how to demonstrate the range and which of its features to highlight.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_05
Collection: Cinecraft Productions Films

Title: Search, Perfection Stove production materials
Date(s): 1947, 1948
Contributor(s): Cinecraft, Inc. (Production company), Perfection Stove Company (Cleveland, Ohio) (Sponsor), McCann Erickson (Associated name)
Description: A script for a film production about how the Perfection Stove Company conducts extensive testing in the laboratory to ensure high quality products. Includes a letter from Ray Culley to the McCann-Erickson advertising agency solidifying costs for the production and payment plans. Also includes a metallographic image of pearlite surface developed by the Perfection Stove Company.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_24
Collection: Cinecraft Productions Films

Title: Matchless production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a film production advertising the Westinghouse electric range. The pros of cooking with electricity are discussed, and each letter of the word "Matchless" is used to describe an aspect of the appliance: Modern; Accurate and Automatic; Timesaving; Clean, Cool and Convenient; Healthful; Laborsaving; Economic; Simplicity, Safety, and Speed.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_09
Collection: Cinecraft Productions Films

Title: Patty and Mike production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Godley, Robert (Associated name)
Description: A script for an unknown production type in which a fictional couple, Patty and Mike, debate between spending their evening at a basketball game, or having a quiet night in. Their evening ultimately consists of Mike explaining to Patty how their furnace and hot water heater works. Patty concludes that they need an automatic water heater and that they should have gone to the basketball game instead.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_14_12
Collection: Cinecraft Productions Films

Title: It All Adds Up! production script
Date(s): 1945
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name), DeWitt, John (Author)
Description: The synopsis and script are written for a film production. The script's fictional story follows a seasoned service man for the Home Electric Company, Al, who trains an up-and-coming service man, Eddie, on the basics of home maintenance service calls. The two spend the day making home visits to fix appliances. Eddie learns how to treat customers and how to approach problem-solving for broken appliances. At the end of the day, Eddie has earned public recognition for his success on the job.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_19_06
Collection: Cinecraft Productions Films

Title: Feature Story production script
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor)
Description: A sound slide film production in which a personified puppy named Scoop, star reporter for the "Pup Patter" newspaper, interviews Willie Twenty-Six, one of the oldest Bryant Boiler models. During the interview, Willie Twenty-Six introduces the name and function each of his parts to the pup. Then, he discusses some features of his family members, or other models of Bryant Boilers.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_04_03
Collection: Cinecraft Productions Films

Title: Iron Fireman Furnace production script
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Iron Fireman Manufacturing Company (Sponsor)
Description: A script for a sound slide film production in which a narrator and a customer discuss Iron Fireman brand furnaces. To persuade the customer to purchase an Iron Fireman furnace, the narrator describes the desirable features of the furnace and how it works.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_05
Collection: Cinecraft Productions Films

Title: You're a 4-in-1 Guy production script
Date(s): 1943
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a slide film production for the Westinghouse Conservice School Program. The narrator and a fictional Westinghouse serviceman named Barney discuss what skills a serviceman needs to do his job well. The purpose of the production is to teach servicemen-in-training to see themselves as a mechanic, a businessman, a doctor, and an actor. Barney and the narrator go through a typical service call to demonstrate all four aspects of the job.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_18_18
Collection: Cinecraft Productions Films

Hagley Digital Archives

Pages

Pages