Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor)
A script for a training film production for Westinghouse service call-takers. The script features several characters who demonstrate good and bad interactions when receiving service calls. The narrator reviews these interactions and explains the importance of positive telephone exchanges. The narrator discusses the Westinghouse "Telephone Tactics" booklet to familiarize call-takers with seven rules of telephone etiquette.
Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company)
Film intended to instruct Westinghouse call-takers on good telephone customer service. Presents the "7 steps to good call-taking:" mechanics of the job, proper identification, getting the facts, proper attitude, effective action, the close, and the follow-up, and demonstrates examples of both poor and skilled phone etiquette. Featuring Brook Taylor, Ceil Klein, Nick Peters, Gloria Willis, and Frank Stevens.