Search Results | Hagley Digital Archives

Title: One of life's darkest moments
Date(s): 1926-09
Contributor(s): General Electric Company (originator), Rundle, Henry M., 1896-1960 (artist)
Collection ID: John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), The Ladies' Home Journal
Hagley ID: AVDJOPN2014_edison-mazda-rundle-art
Collection: John Okolowicz collection of publications and advertising on radio and consumer electronics

Title: Mister Magoo Magoofs
Date(s): 1962
Contributor(s): General Electric Company (Sponsor), Fred A. Niles Communications Centers (Production company)
Description: Film presented by the General Electric Large Lamp Department geared towards light bulb retailers. Intended to help increase light bulb sales and profits from February 12th to March 11th, 1962. Encourages retailers not to "magoof" by refusing to take advantage of GE's new Mister Magoo promotional materials. Shows an example of a Mister Magoo GE commercial.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC116
Collection: Cinecraft Productions Films

Title: Thomas A. Edison
Date(s): 1923
Contributor(s): General Electric Company (Sponsor)
Description: Silent film honoring Thomas Edison 44 years after the invention of the first commercially viable and practical incandescent light bulb. Documents Edison's visits to G.E.'s Edison Lamp Works in Harrison, New Jersey and to the G.E. industrial Research Facility in Schenectady, New York. He is given tours, shown various experiments in action, and meets with other inventors and scientists. Dr. W.R. Whitney, Dr. W.D. Coolidge, Dr. Irving Langmuir, and Dr. Charles P. Steinmetz are featured. Includes...
Show moreSilent film honoring Thomas Edison 44 years after the invention of the first commercially viable and practical incandescent light bulb. Documents Edison's visits to G.E.'s Edison Lamp Works in Harrison, New Jersey and to the G.E. industrial Research Facility in Schenectady, New York. He is given tours, shown various experiments in action, and meets with other inventors and scientists. Dr. W.R. Whitney, Dr. W.D. Coolidge, Dr. Irving Langmuir, and Dr. Charles P. Steinmetz are featured. Includes footage of new G.E. lightbulb production.
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Hagley ID: FILM_2019227_FC018
Collection: Cinecraft Productions Films

Title: New York World's Fair Progressland raw footage
Date(s): 1964
Contributor(s): General Electric Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Raw footage of "Progressland," General Electric's exhibit at the 1964/1965 New York World's Fair.
Hagley ID: FILM_2019227_FC023
Collection: Cinecraft Productions Films

Title: The Large Lamp Newsreel
Date(s): 1965
Contributor(s): General Electric Company (Sponsor), General Pictures Corporation (Production company)
Description: A General Electric-sponsored newsreel promoting a variety of company products. Includes segments on the Power Groove fluorescent lamp, Quartzline incandescent lamp, panel fluorescent light, and the multi-vapor and 175-watt mercury light bulbs. Produced by the Large Lamp Department.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC298
Collection: Cinecraft Productions Films

Title: General Electric: Bulbsnatchers
Date(s): 1956
Contributor(s): General Electric Company (Sponsor)
Description: Commercial for General Electric's "anti-bulbsnatching" campaign. A man named Henry falls down the stairs in his home and laments that the hallway is too dark. His wife reminds him that he's the one who "snatched" the hallway lightbulb to use in the garage. A cartoon lightbulb appears and directs Henry to GE's new handy four-lamp pack, which will prevent future "bulbsnatching." "Beat bulbsnatchers to the draw."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC466
Collection: Cinecraft Productions Films

Title: General Electric: White lamp
Date(s): 1953
Description: Commercial for General Electric's new 100-watt white lamp lightbulb. Compares the illumination of the new white lamp to the old lightbulb, and shows a woman reading her magazine under the lamp's superior lighting.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC469
Collection: Cinecraft Productions Films

Title: Bowl 'Em Over with G-E Bulbs!
Date(s): 1963
Description: The Large Lamp Department at General Electric presents the company's television advertising campaign strategies for fall, 1963. Hosted by actor Jim Backus, the film primarily follows animated character Mister Magoo (voiced by Backus) as he bowls his way through inappropriate situations while promoting GE lightbulbs. Shows highlights from the following network programs: "The Tonight Show Starring Johnny Carson," "Play Your Hunch," "Your First Impression," "Ben Jerrod," and "You Don't Say."...
Show moreThe Large Lamp Department at General Electric presents the company's television advertising campaign strategies for fall, 1963. Hosted by actor Jim Backus, the film primarily follows animated character Mister Magoo (voiced by Backus) as he bowls his way through inappropriate situations while promoting GE lightbulbs. Shows highlights from the following network programs: "The Tonight Show Starring Johnny Carson," "Play Your Hunch," "Your First Impression," "Ben Jerrod," and "You Don't Say." Also includes "The General Electric Bowlerama," where Backus announces a bowling contest.
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Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC329
Collection: Cinecraft Productions Films

Title: General Electric home lighting advertisements
Date(s): 1951
Contributor(s): General Electric Company (Sponsor), Batten, Barton, Durstine & Osborn, Inc. (Producer)
Description: A series of advertisements for General Electric bulbs, valances, fixtures, and other home lighting products.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC333
Collection: Cinecraft Productions Films

Title: Medic television series promotion with General Electric sponsorship
Date(s): 1955
Description: Actor Richard Boone, in character as Dr. Konrad Styner, introduces "Flash of Darkness," episode #17 of the television series "Medic." The episode is sponsored by the Large Lamp Division at General Electric and the reel includes an advertisement for G.E. white light bulbs.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC365
Collection: Cinecraft Productions Films

Title: The Magic that is Light…at the New York World's Fair
Date(s): 1964
Contributor(s): General Electric Company (Sponsor), Cinecraft, Inc. (Production company), Sziranka, Geri (Host)
Description: A woman walks around the New York World's Fair and shows off the various exhibits that are made possible by General Electric lights. Includes scenes outside of "Progressland," G.E.'s exhibit and pavilion.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC020
Collection: Cinecraft Productions Films

Title: You Should Have Been There
Date(s): 1960
Contributor(s): General Electric Company (Sponsor)
Description: Animated promotional film for the General Electric 100 watt soft white bulb. Cartoon character Mister Magoo boards a rocket to the moon believing it to be a commercial flight to Cleveland. He promotes the GE 100 watt soft white bulbs throughout his adventure, changing the lights in the rocket and handing one of the bulbs to an alien. "It's easy to see the best bulbs are G-E."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC300
Collection: Cinecraft Productions Films

Title: General Electric: Sun Lamp
Date(s): 1956
Description: Commercial advertising the General Electric sun lamp, an economical self-tanning bulb that can be used anywhere in the home.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC523
Collection: Cinecraft Productions Films

Title: Point of Purchase, Point of View
Date(s): 1960
Description: Illustrated film highlighting General Electric's light bulb marketing strategies for American housewives. Includes a segment titled "You Should Have Been There," where the character Mister Magoo travels to the moon and promotes GE 100 watt soft white bulbs. Ends with footage of an actual rocket launch.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC532
Collection: Cinecraft Productions Films

Title: Man with a Camera
Date(s): 1959
Description: Actor Charles Bronson brings viewers to the set of his television series "Man with a Camera" on the Desilu Productions lot in Hollywood, California. On set, Bronson presents the new advertising campaign for GE flash bulbs and previews ABC's new fall show lineup that will help sell GE products. Includes the actual filming of a scene from the show. Film intended for GE sales staff.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC561
Collection: Cinecraft Productions Films

Title: How to Decorate and Light Your Home
Date(s): 1955
Description: Film promoting General Electric's new book, "How to Decorate and Light Your Home." Includes an interview with the authors (E.W. Commery and C. Eugene Stephenson) and a visit from GE Vice President Gerald L. ("Flip") Phillippe. Produced by GE's Visual Education Section in Schenectady, New York.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC554
Collection: Cinecraft Productions Films

Title: General Electric Presents the Near-Sighted Mister Magoo
Date(s): 1962
Contributor(s): General Electric Company (Sponsor), General Pictures Corporation (Production company), Backus, Jim (Host)
Description: Mister Magoo stars in a series of nautical-themed animated television spots for General Electric light bulbs. The film includes live-action segments of Jim Backus (the voice of Mister Magoo) dressed as a sailor while presenting each commercial to the intended audience of GE sales staff. "It's easy to see the best bulbs are GE."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC507
Collection: Cinecraft Productions Films

Title: Hoist Your Sales of G-E Bulbs, full version
Date(s): 1962
Description: Full version of the "Hoist Your Sales of G-E Bulbs" promotional film. Mister Magoo stars in a series of nautical-themed animated television spots for General Electric light bulbs. Includes live-action segments of Jim Backus (the voice of Mister Magoo) dressed as a sailor while presenting each commercial to the intended audience of GE sales staff. "It's easy to see the best bulbs are GE."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC558
Collection: Cinecraft Productions Films

Title: General Electric Theater: Edison the Man clips
Date(s): 1954
Description: Clips from an episode of General Electric Theater titled "Edison the Man," hosted by Ronald Reagan. The episode celebrates the diamond jubilee of Thomas Edison's invention of the lightbulb and includes a General Electric-sponsored segment detailing the advancements made in electronic lighting since 1879. Produced by MCA-TV.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC613
Collection: Cinecraft Productions Films

Title: General Electric Leave It to Beaver promomotion
Date(s): 1960
Description: The cast of the television series "Leave It to Beaver" (Hugh Beaumont, Jerry Mathers, Barbara Billingsley, Tony Dow), present the new advertising campaign for General Electric flash bulbs.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC643
Collection: Cinecraft Productions Films