Search Results | Hagley Digital Archives

Title: Clairol, Inc./Bristol-Myers Company - Correspondence
Date(s): 1961-11, 1969-05
Contributor(s): Koons, Irvin L., 1922-2020 (correspondent), Clairol, inc. (correspondent), Bristol-Myers Company (correspondent)
Collection ID: Irvin Koons papers (Accession 2132)
Hagley ID: MSS_2132_01_19
Collection: Irv Koons collections

Title: Beecham International Holdings S.A - Brylcreem narrative and slides
Date(s): 1972
Contributor(s): Koons, Irvin L., 1922-2017 (associated name), Beecham Group (associated name)
Collection ID: Irvin Koons photographs (Accession 1996.315)
Hagley ID: AVD_1996315_01_011
Collection: Irv Koons collections

Title: Beecham International Holdings S.A - Brylcreem correspondence
Date(s): 1971-11-22
Contributor(s): Koons, Irvin L., 1922-2017 (correspondent), Beecham Group (correspondent)
Collection ID: Irvin Koons papers (Accession 2132)
Hagley ID: MSS_2132_01_09
Collection: Irv Koons collections

Title: Yardley - Gift packaging design, narrative and slides
Date(s): 1958, 1961
Contributor(s): Koons, Irvin L., 1922-2021 (associated name), Yardley (Firm) (associated name)
Collection ID: Irvin Koons photographs (Accession 1996.315)
Hagley ID: AVD_1996315_02_073
Collection: Irv Koons collections

Title: A Progress Report of a Motivational Research Study on Falstaff's Position in the Northern California Beer Market, Report Number 787C
Date(s): 1956-12
Contributor(s): Falstaff Brewing Corporation (associated name), Institute for Motivational Research (author), Dichter, Ernest, 1907-1991 (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_029_026_001
Collection: Ernest Dichter collections

Title: An Executive Summary of a Motivational Research Study of the Current Cigar Smoking Climate
Date(s): 1962-11
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Consolidated Cigar Corporation (associated name)
Description: Partial abstract: 'The practical purpose of this study was to determine and evaluate the climate surrounding cigars and cigar purchases that presently obtains in the United States. Further, our intention was to evaluate the competitive position of Consolidated Cigar Corporation's brands with a view to basing recommendations for procedural plans and decisions in advertising, promotion, and packaging that could contribute toward an increased franchise for these brands.'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_061_003_001
Collection: Ernest Dichter collections

Title: Profile of the Citroën Buyer
Date(s): 1959
Contributor(s): Vinson, Z. Taylor, 1933-2009 (collector)
Description: Make: Citroën
Collection ID: Z. Taylor Vinson collection of transportation ephemera (Accession 20100108.ZTV)
Hagley ID: 20110803_Profile_of_the_Citroen_Buyer
Collection: Z. Taylor Vinson collection of transportation ephemera