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- Title
- Getting back to work : Leading the return to operational health
- Date(s)
- 2020
- Contributor(s)
- McKinsey and Company (copyright holder)
- Description
-
"In this third of four compendiums, Getting back to work, we curate a selection of articles related to stage three, Return: leading the way beyond a shock that, for many businesses, has included painful and extended shutdowns. We begin with how to restart and manage manufacturing plants safely through the remainder of crisis, as well as how to address the massive supply-chain disruption due to the coronavirus. We talk about how marketing executives can adapt customer experience to the...
Show more"In this third of four compendiums, Getting back to work, we curate a selection of articles related to stage three, Return: leading the way beyond a shock that, for many businesses, has included painful and extended shutdowns. We begin with how to restart and manage manufacturing plants safely through the remainder of crisis, as well as how to address the massive supply-chain disruption due to the coronavirus. We talk about how marketing executives can adapt customer experience to the changing context—the most sensitive ways to communicate with customers in crisis, for example, and the right time to shift from crisis management to recovery mode. And we examine the digital-led recovery from COVID-19: the sudden acceleration in digital initiatives that the pandemic has catalyzed, as well as the technology necessary to enable such rapid advances."--Introduction, page 2.
Show less - Hagley ID
- Ebook_20210034
- Accession
- 111530859
- Collection
- Born digital publications