Search Results
Pages
- Title
- C.F. Mueller Co. - Correspondence (January 1979 - November 1981)
- Date(s)
- 1979-01, 1981-11, 1979-01/1981-11
- Contributor(s)
- Koons, Irvin L., 1922-2017 (correspondent), C.F. Mueller Co. (correspondent)
- Collection ID
- Irvin Koons papers (Accession 2132)
- Hagley ID
- MSS_2132_01_14
- Collection
- Irv Koons collections
- Title
- A Proposal for a Motivational Research Study to Up-Date the Reader Profile, the Image and Competitive Position of Family Circle Magazine
- Date(s)
- 1963-03
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Family Circle (Firm) (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_054_1198A8
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of New Packages and Advertising for 'Special Project'
- Date(s)
- 1962-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), American Tobacco Company (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_069_1496C
- Collection
- Ernest Dichter collections
- Title
- Interview with Bruce Koepcke, 2018 May 31 and June 6
- Date(s)
- [2018-05-31, 2018-06-06], 2018-05-31, 2018-06-06
- Contributor(s)
- Koepcke, Bruce (interviewee), Plasky, Joseph G. (interviewer)
- Description
-
At the beginning of his interview, Bruce Koepcke notes his talent for singing and mentions his involvement with many singing groups over the course of his career. He then describes his early life and military service, mentioning the leadership skills he gained during his time in the military. The interview then transitions to his career with DuPont.
When describing his move to marketing in the 1970s, Koepcke notes that marketing strategy at the time prioritized sales volume over profits. He...
Show moreAt the beginning of his interview, Bruce Koepcke notes his talent for singing and mentions his involvement with many singing groups over the course of his career. He then describes his early life and military service, mentioning the leadership skills he gained during his time in the military. The interview then transitions to his career with DuPont.
When describing his move to marketing in the 1970s, Koepcke notes that marketing strategy at the time prioritized sales volume over profits. He describes in detail his involvement with the development of STAINMASTER and its marketing program in the 1980s. He identifies Jim Culley as a key player in this process.
Koepcke describes how in 1986, a massive marketing campaign was developed and executed around STAINMASTER. He notes that, Tom McAndrews, flooring systems director, fully supported the marketing program. This program was larger than Textile Fibers had ever attempted in terms of money invested, national scope, and swiftness of execution. Koepcke argues that concerns over how the program was being communicated to company directors lead to a partial collapse of the program. He notes that McAndrews left DuPont in 1989 and Koepcke himself left in 1990.
Show less - Collection ID
- Oral history interviews with former employees of DuPont Company's Textile Fibers Department (Accession 2010.215)
- Hagley ID
- 2010215_20180531_Koepcke
- Collection
- Oral history interviews with former employees of DuPont Company's Textile Fibers Department
- Title
- Proposal for a Motivational Research Study to Determine what Advertising and Sales Promotion Appeals will be Most Effective in Increasing Sales by Local Rug Cleaning Companies
- Date(s)
- 1958-03
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), National Institute of Rug Cleaning (U.S.) (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_045_1001A
- Collection
- Ernest Dichter collections
- Title
- A Problem Analysis and Proposal for a Motivational Research Study on Park West Village
- Date(s)
- 1958-05
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Webb & Knapp (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_047_1036A
- Collection
- Ernest Dichter collections
- Title
- Executive Summary of the CARF-CDNPA Study: The Role of 'In-Home' Media (Rough Draft)
- Date(s)
- 1962-09-20
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255C
- Collection
- Ernest Dichter collections
- Title
- Sexual Attitudes in the United Kingdom -- Today
- Date(s)
- 1965, 1965~
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), George Newnes, Limited (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_085_1904E
- Collection
- Ernest Dichter collections
- Title
- Vorschlag zu einer Verpackungstest-Studie für Opilca in Frankreich und Italien
- Date(s)
- 1966-07-07
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Olivin Wiesbaden (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_088_1989A
- Collection
- Ernest Dichter collections
- Title
- Airline Travel
- Date(s)
- 1962-10-15
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Florists' Telegraph Delivery Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_074_1626E2
- Collection
- Ernest Dichter collections
- Title
- Proposal for a Study on the Sales, Advertising and Marketing Problems of Cities Service Company
- Date(s)
- 1959-12
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Cities Service Oil Company (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_055_1245A
- Collection
- Ernest Dichter collections
- Title
- A Summary Analysis of 16 Depth Interviews on Colds and Cold Remedies
- Date(s)
- 1959-09
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Schering Corporation (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_044_0985E04
- Collection
- Ernest Dichter collections
- Title
- Proposal for a Motivational Research Study on Why People grow Flowers and Why Not (Revised #1)
- Date(s)
- 1967-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), George J. Ball, Inc. (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_089_2017A_2
- Collection
- Ernest Dichter collections
- Title
- Focus Group: Shopping habits and consumer products
- Date(s)
- 1975
- Description
-
Raw footage of an all-female focus group discussing shopping habits and consumer products like cereal and laundry detergents.
- Collection ID
- Ernest Dichter photographs and sound recordings (Accession 2009.226)
- Hagley ID
- AVD_2009226_Hagley_Museum_1
- Collection
- Ernest Dichter collections
- Title
- A Small Scale Motivational Pilot Investigation into Pipe Smoking and Product Choice
- Date(s)
- 1964, 1964?
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Robert Sharp & Associates (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_078_1726D
- Collection
- Ernest Dichter collections
- Title
- A Pilot Study on Caterpillar Diesel Truck Engines
- Date(s)
- 1964-09
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Caterpillar Tractor Company (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_080_1795D
- Collection
- Ernest Dichter collections
- Title
- The Competitive Sales Opportunities and Problems of McCall Patterns: A Problem Analysis and Proposal for a Motivational Research Study
- Date(s)
- 1959-05
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), McCall Corporation (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_043_0967A1
- Collection
- Ernest Dichter collections
- Title
- A Creative Research Memorandum on the Name Change Problems of the May and Hecht Stores in Baltimore
- Date(s)
- 1958-12
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Hecht Company (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_046_1024CE
- Collection
- Ernest Dichter collections
- Title
- Psychological Effectiveness of the Nestle Album and Cromo Promotion
- Date(s)
- 1959-04
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Nestlé (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_050_1086C
- Collection
- Ernest Dichter collections
- Title
- Das Gegenwaertige Persoenlichkeitsbild der Schwarzkopf-Produkte: Eine Motivstudie ueber die Reaktionen der Deutschen Verbraucherin zu 'Taft', dem 'Fluessigen Haarnetz'
- Date(s)
- 1958-10
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Schwarzkopf (Firm) (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_050_1102C
- Collection
- Ernest Dichter collections
- Title
- The Motivations of Cigarette Smoking : A Creative Memorandum
- Date(s)
- 1961-03
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Young & Rubicam (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_065_1400E
- Collection
- Ernest Dichter collections
- Title
- A Proposal for a Motivational Research Study to Determine How to Increase Readership of The New York Herald Tribune
- Date(s)
- 1964-11
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Herald Tribune (Firm) (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_081_1812A
- Collection
- Ernest Dichter collections
- Title
- How do frozen baked goods compare with fresh baked goods sold in bother bakeries and supermarkets, with regard to quality, freshness and convenience?
- Date(s)
- 1962-06-20
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Hill, Rogers, Mason & Scott, Inc. (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_063_1370P_071
- Collection
- Ernest Dichter collections
- Title
- The Attitudes of Fathers towards the Entire Complex of Situations relating to Childbirth and Child Care
- Date(s)
- 1960-06-08
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Ross Laboratories (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_047_1030A2
- Collection
- Ernest Dichter collections
- Title
- A Problem Analysis and Proposal on a Motivational Study of Membership Attitudes toward FTD
- Date(s)
- 1959-09
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Florists' Telegraph Delivery Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_049_1067A4
- Collection
- Ernest Dichter collections