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Title: C.F. Mueller Co. - Correspondence (January 1979 - November 1981)
Date(s): 1979-01, 1981-11, 1979-01/1981-11
Contributor(s): Koons, Irvin L., 1922-2017 (correspondent), C.F. Mueller Co. (correspondent)
Collection ID: Irvin Koons papers (Accession 2132)
Hagley ID: MSS_2132_01_14
Collection: Irv Koons collections

Title: A Proposal for a Motivational Research Study to Up-Date the Reader Profile, the Image and Competitive Position of Family Circle Magazine
Date(s): 1963-03
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Family Circle (Firm) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_054_1198A8
Collection: Ernest Dichter collections

Title: A Motivational Research Study of New Packages and Advertising for 'Special Project'
Date(s): 1962-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), American Tobacco Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_069_1496C
Collection: Ernest Dichter collections

Title: Interview with Bruce Koepcke, 2018 May 31 and June 6
Date(s): [2018-05-31, 2018-06-06], 2018-05-31, 2018-06-06
Contributor(s): Koepcke, Bruce (interviewee), Plasky, Joseph G. (interviewer)
Description: At the beginning of his interview, Bruce Koepcke notes his talent for singing and mentions his involvement with many singing groups over the course of his career. He then describes his early life and military service, mentioning the leadership skills he gained during his time in the military. The interview then transitions to his career with DuPont.

When describing his move to marketing in the 1970s, Koepcke notes that marketing strategy at the time prioritized sales volume over profits. He...
Show moreAt the beginning of his interview, Bruce Koepcke notes his talent for singing and mentions his involvement with many singing groups over the course of his career. He then describes his early life and military service, mentioning the leadership skills he gained during his time in the military. The interview then transitions to his career with DuPont.

When describing his move to marketing in the 1970s, Koepcke notes that marketing strategy at the time prioritized sales volume over profits. He describes in detail his involvement with the development of STAINMASTER and its marketing program in the 1980s. He identifies Jim Culley as a key player in this process.

Koepcke describes how in 1986, a massive marketing campaign was developed and executed around STAINMASTER. He notes that, Tom McAndrews, flooring systems director, fully supported the marketing program. This program was larger than Textile Fibers had ever attempted in terms of money invested, national scope, and swiftness of execution. Koepcke argues that concerns over how the program was being communicated to company directors lead to a partial collapse of the program. He notes that McAndrews left DuPont in 1989 and Koepcke himself left in 1990.
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Collection ID: Oral history interviews with former employees of DuPont Company's Textile Fibers Department (Accession 2010.215)
Hagley ID: 2010215_20180531_Koepcke
Collection: Oral history interviews with former employees of DuPont Company's Textile Fibers Department

Title: Proposal for a Motivational Research Study to Determine what Advertising and Sales Promotion Appeals will be Most Effective in Increasing Sales by Local Rug Cleaning Companies
Date(s): 1958-03
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), National Institute of Rug Cleaning (U.S.) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_045_1001A
Collection: Ernest Dichter collections

Title: A Problem Analysis and Proposal for a Motivational Research Study on Park West Village
Date(s): 1958-05
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Webb & Knapp (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_047_1036A
Collection: Ernest Dichter collections

Title: Executive Summary of the CARF-CDNPA Study: The Role of 'In-Home' Media (Rough Draft)
Date(s): 1962-09-20
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_056_1255C
Collection: Ernest Dichter collections

Title: Sexual Attitudes in the United Kingdom -- Today
Date(s): 1965, 1965~
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), George Newnes, Limited (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_085_1904E
Collection: Ernest Dichter collections

Title: Vorschlag zu einer Verpackungstest-Studie für Opilca in Frankreich und Italien
Date(s): 1966-07-07
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Olivin Wiesbaden (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_088_1989A
Collection: Ernest Dichter collections

Title: Airline Travel
Date(s): 1962-10-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Florists' Telegraph Delivery Association (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_074_1626E2
Collection: Ernest Dichter collections

Title: Proposal for a Study on the Sales, Advertising and Marketing Problems of Cities Service Company
Date(s): 1959-12
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Cities Service Oil Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_055_1245A
Collection: Ernest Dichter collections

Title: A Summary Analysis of 16 Depth Interviews on Colds and Cold Remedies
Date(s): 1959-09
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Schering Corporation (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_044_0985E04
Collection: Ernest Dichter collections

Title: Proposal for a Motivational Research Study on Why People grow Flowers and Why Not (Revised #1)
Date(s): 1967-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), George J. Ball, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_089_2017A_2
Collection: Ernest Dichter collections

Title: Focus Group: Shopping habits and consumer products
Date(s): 1975
Description: Raw footage of an all-female focus group discussing shopping habits and consumer products like cereal and laundry detergents.
Collection ID: Ernest Dichter photographs and sound recordings (Accession 2009.226)
Hagley ID: AVD_2009226_Hagley_Museum_1
Collection: Ernest Dichter collections

Title: A Small Scale Motivational Pilot Investigation into Pipe Smoking and Product Choice
Date(s): 1964, 1964?
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Robert Sharp & Associates (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_078_1726D
Collection: Ernest Dichter collections

Title: A Pilot Study on Caterpillar Diesel Truck Engines
Date(s): 1964-09
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Caterpillar Tractor Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_080_1795D
Collection: Ernest Dichter collections

Title: The Competitive Sales Opportunities and Problems of McCall Patterns: A Problem Analysis and Proposal for a Motivational Research Study
Date(s): 1959-05
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), McCall Corporation (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_043_0967A1
Collection: Ernest Dichter collections

Title: A Creative Research Memorandum on the Name Change Problems of the May and Hecht Stores in Baltimore
Date(s): 1958-12
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Hecht Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_046_1024CE
Collection: Ernest Dichter collections

Title: Psychological Effectiveness of the Nestle Album and Cromo Promotion
Date(s): 1959-04
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Nestlé (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_050_1086C
Collection: Ernest Dichter collections

Title: Das Gegenwaertige Persoenlichkeitsbild der Schwarzkopf-Produkte: Eine Motivstudie ueber die Reaktionen der Deutschen Verbraucherin zu 'Taft', dem 'Fluessigen Haarnetz'
Date(s): 1958-10
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Schwarzkopf (Firm) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_050_1102C
Collection: Ernest Dichter collections

Title: The Motivations of Cigarette Smoking : A Creative Memorandum
Date(s): 1961-03
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Young & Rubicam (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_065_1400E
Collection: Ernest Dichter collections

Title: A Proposal for a Motivational Research Study to Determine How to Increase Readership of The New York Herald Tribune
Date(s): 1964-11
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Herald Tribune (Firm) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_081_1812A
Collection: Ernest Dichter collections

Title: How do frozen baked goods compare with fresh baked goods sold in bother bakeries and supermarkets, with regard to quality, freshness and convenience?
Date(s): 1962-06-20
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Hill, Rogers, Mason & Scott, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_071
Collection: Ernest Dichter collections

Title: The Attitudes of Fathers towards the Entire Complex of Situations relating to Childbirth and Child Care
Date(s): 1960-06-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Ross Laboratories (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_047_1030A2
Collection: Ernest Dichter collections

Title: A Problem Analysis and Proposal on a Motivational Study of Membership Attitudes toward FTD
Date(s): 1959-09
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Florists' Telegraph Delivery Association (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_049_1067A4
Collection: Ernest Dichter collections

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