Search Results

Title: A Motivational Research Study of New Packages and Advertising for 'Special Project'
Date(s): 1962-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), American Tobacco Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_069_1496C
Collection: Ernest Dichter collections

Title: Interview with Don Sturgeon, 2019 January 24
Date(s): 2019-01-24
Contributor(s): Sturgeon, Don (interviewee), Plasky, Joseph G. (interviewer)
Description: In his interview, Don Sturgeon gives a comprehensive account of his involvement with Kevlar applications at DuPont. He first describes his early life in Argentina. He then details the interview process he went through to get a position at DuPont. He describes in detail his first assignment at the PRL (Pioneering Research Laboratory), providing a snapshot of how DuPont managed technology in the late 1960s. He describes the application of Kelvar to both the Lockheed L-1011 TriStar airplane and...
Show moreIn his interview, Don Sturgeon gives a comprehensive account of his involvement with Kevlar applications at DuPont. He first describes his early life in Argentina. He then details the interview process he went through to get a position at DuPont. He describes in detail his first assignment at the PRL (Pioneering Research Laboratory), providing a snapshot of how DuPont managed technology in the late 1960s. He describes the application of Kelvar to both the Lockheed L-1011 TriStar airplane and to non-rubber reinforcement uses. He comments at length on the competition of Kevlar with Fiberglass and steel. He recalls the transition of Kevlar to venture status and the birth of Kevlar Special Products as initially a lesser contributor to venture economics that relied more heavily on tires and mechanical rubber goods.

He then describes his time (1976-1980) in the technical section of the DuPont Seaford plant, focusing on personnel management and frustrations. From his perspective, the first line technical personnel felt they had much responsibility but little authority and support from management. He describes the unsuccessful attempt by Human Relations staff to improve morale of the technical section of the Seaford plant. Concerning his time at Seaford, Sturgeon also details his attempt to bring a staple process CPU (Continuous Production Unit) online and his role in developing new carpet products for DuPont's commercial and residential carpet shows.

Sturgeon then discusses his return to Wilmington in Kevlar special products, which grew to include such applications as missiles, aircraft, armor, helmets, aero-engines, personnel protection, and optical cables. Many of the special products Sturgeon and his group developed were for specific niche applications but required large engineering and management efforts to design, test, and qualify. Sturgeon comments on the massive effort required to develop Kevlar in the marketplace and recalls DuPont's strategic efforts at forward integration, moving from being a materials supplier to a manufacturer of parts and sub-components. He also comments on high-density polypropylene, a competitor of Kevlar. In this discussion of Kevlar, Sturgeon remarks on the difficulties encountered in obtaining export licenses for Kevlar products to Asia and South America.

Sturgeon also describes his leadership of an Advanced Composite Systems products group, which was part of DuPont's efforts at forward integration. The multi-specialty group was formed to integrate DuPont product and processes and add any technology to make composite products using DuPont specialty fibers and resins. According to Sturgeon, however, management ultimately did not support the group due to the high labor costs and small market inherent in the products they were developing. Sturgeon remarks that the similar European composites group also did not succeed. He notes that reduced military spending after the end of the Cold War further contributed to the failure of the groups at DuPont, as the military had been a major customer for advanced composites products.
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Collection ID: Oral history interviews with former employees of DuPont Company's Textile Fibers Department (Accession 2010.215)
Hagley ID: 2010215_20190124_Sturgeon
Collection: Oral history interviews with former employees of DuPont Company's Textile Fibers Department

Title: 'Can Handler' Arrow housing design drawing
Date(s): 1981-07-29
Contributor(s): Aluminum Company of America (originator), Wear-Ever Aluminum, inc. (originator), Johnson, Marshall B., 1938- (designer)
Collection ID: Marshall Johnson collection of cookware and appliance design drawings (Accession 2268)
Hagley ID: LMSS_2268_OS04_09_001
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: Attitudes and Motivations
Date(s): 1962-09
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Cadbury (Firm) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_071_1530C_II
Collection: Ernest Dichter collections

Title: Fortschrittsbericht zu einer Motivstudie ueber die Zigarette der Zukunft: "Stufe der Untersuchung
Date(s): 1962-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Brinkmann Tabakfabriken GmbH (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_074_1612B
Collection: Ernest Dichter collections

Title: Second Progress Memorandum on Unsatisfied Needs of the Australian Smoker
Date(s): 1961-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), British American Tobacco Company (associated name), W.D. & H.O. Wills (Firm) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_051_1117B2_1
Collection: Ernest Dichter collections

Title: Research Outline for an Investigation of the Medicated Shampoo Market with Emphasis on the Comparative Image of Vosene and Loxene
Date(s): 1960-09-05
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Beecham Group (associated name), County Laboratories, Ltd. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_064_1376A
Collection: Ernest Dichter collections

Title: U.S. Patent for hand-held can opener [Can Handler], Des. 276,406
Date(s): 1984-11-20
Contributor(s): United States. Patent and Trademark Office (issuing body), Wear-Ever Aluminum, inc. (patent holder), Wesray Capital Corporation (patent holder), Johnson, Marshall B., 1938- (inventor), Moore, Joseph F. (inventor), Myerly, Robert S. (inventor)
Collection ID: Marshall Johnson collection of cookware and appliance design drawings (Accession 2268)
Hagley ID: LMSS_2268_07_09_001
Collection: Marshall B. Johnson research collection of industrial design and housewares

Title: A Report on the DM Meter and Alternative Keyboard Devices
Date(s): 1960-05
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Pitney-Bowes, inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_054_1215B
Collection: Ernest Dichter collections

Title: Better Living (September/October, 1953)
Date(s): 1953-09
Contributor(s): E.I. du Pont de Nemours & Company. Public Relations Department (originator), White, Leavitt Sargent, 1915-2003 (editor), Alexander, John, 1917-2002 (photographer), Henderson, Alex G. (photographer)
Collection ID: Published collections
Hagley ID: Better_Living_07_05
Collection: Better Living magazine

Title: Preliminary Findings based on an Exploratory Project for a Projected Mouthwash Product by Lever Brothers
Date(s): 1963-02-11
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Lever Brothers Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_074_1620E1
Collection: Ernest Dichter collections

Title: Proposal for a Motivational Research Study aimed at Determining the Influence and Prestige of the IBM Corporate Image
Date(s): 1958-09
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), International Business Machines Corporation (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_050_1087A
Collection: Ernest Dichter collections

Title: Innovation-Ideas to Market
Date(s): 1980, 1980?
Contributor(s): E.I. du Pont de Nemours & Company (sponsor)
Description: Promotional video on DuPont's program on innovation in Management, Approach, Sponsorship and Product. Interviews with several DuPont employees including Bob Brightfelt on management strategies he's implemented, the creator of the PELS system (Personal Emergency Life Support) is also interviewed as well as Bob Davis, Bucky Wellman, Art Teffeau and Jerry Ehrens from DuPont concerning marketing strategies for PELS. Dave Mengden and Norris Tolson discuss the SEED program, a way to provide funding...
Show morePromotional video on DuPont's program on innovation in Management, Approach, Sponsorship and Product. Interviews with several DuPont employees including Bob Brightfelt on management strategies he's implemented, the creator of the PELS system (Personal Emergency Life Support) is also interviewed as well as Bob Davis, Bucky Wellman, Art Teffeau and Jerry Ehrens from DuPont concerning marketing strategies for PELS. Dave Mengden and Norris Tolson discuss the SEED program, a way to provide funding for new ideas at DuPont. Lastly, interviews with DuPont employees Mal Smith and Jay Daigle about their creation of a crawfish bait using plastics.
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Collection ID: DuPont Company films and commercials (Accession 1995.300)
Hagley ID: VID_1995300_B13_ID04
Collection: DuPont Company films and commercials

Title: A Progress Report on the Motivational Research Stud of Tip-Top Bread
Date(s): 1961-10
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Ward Baking Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_064_1394B1
Collection: Ernest Dichter collections

Title: A Progress Report on the Potentials for a Prestige Cigarette in the American Market
Date(s): 1963-07
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Brinkmann Tabakfabriken (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_076_1673B
Collection: Ernest Dichter collections

Title: Search
Date(s): 1964
Contributor(s): Youngstown Sheet and Tube Company (Sponsor), Cinecraft, Inc. (Production company), Siedel, Frank (Screenwriter), Horrocks, Harry (Cinematographer), Scourby, Alexander, 1913-1985 (Narrator), Rozsnyai, Zoltán, 1926-1990 (Composer), Potocsny, Julius (Director)
Description: Film exploring the research and development side of steel production, specifically at the laboratory of Youngstown Sheet and Tube Company. Hails the scientific experiments and creative thinking that allows Youngstown to manufacture the most cutting edge steel products.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC228
Collection: Cinecraft Productions Films

Title: Interview with Lynn Bell, 2020 April 29
Date(s): 2020-04-29
Contributor(s): Bell, Lynn, 1940- (interviewee), Plasky, Joseph G. (interviewer)
Description: Interviewer Joe Plasky asks the interviewee to describe their early life, education, and career history. During his interview, Lynn Bell describes Kevlar small volume product development and how he was able to thrive in the high-tech Kevlar product development despite not having a college degree. He discusses glove and ballistic vest development in detail. He also describes the effort to commercialize nega-stat, including unsuccessful attempts to get the product into the women’s intimate...
Show moreInterviewer Joe Plasky asks the interviewee to describe their early life, education, and career history. During his interview, Lynn Bell describes Kevlar small volume product development and how he was able to thrive in the high-tech Kevlar product development despite not having a college degree. He discusses glove and ballistic vest development in detail. He also describes the effort to commercialize nega-stat, including unsuccessful attempts to get the product into the women’s intimate apparel and bedding businesses.
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Collection ID: Oral history interviews with former employees of DuPont Company's Textile Fibers Department (Accession 2010.215)
Hagley ID: 2010215_20200429_Bell
Collection: Oral history interviews with former employees of DuPont Company's Textile Fibers Department

Title: NADA TV: Coverage of General Motors at 2006 NADA Convention in Orlando
Date(s): 2006-02-12
Contributor(s): Hopkins, Deborah M. (pro), Stertz, Marc H. (pro), Price, William (pro), Minnis, James (pro), Peacock, Lin (pro), Regan, David (pro), Stanton, Michael (pro), Vance, Diane (pro), National Automobile Dealers Association (originator), General Motors Corporation (originator), LaNeve, Mark (speaker)
Description: NADA-TV coverage relating to General Motors Corporation (GM) from 2006 convention. Coverage includes GM exhibit walk through on opening day; Industry Relations Luncheon; Industry Affairs in Motion: GM Standards for Excellence program; Dealer Attitude Survey as it concerns GM; GM Dealer Franchise Meeting; and Factory Focus Report: General Motors Message to Dealers.
Collection ID: National Automobile Dealers Association audiovisual materials and publications (Accession 2014.274)
Hagley ID: vid_NADA_B09_ID08
Collection: National Automobile Dealers Association audiovisual materials and publications

Title: What are some of the aspects which may be particularly liked and those which might be disliked on this new product (aerosol spray coat for pans, etc.)?
Date(s): 1962-03-21
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), American Machine and Foundry Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_051
Collection: Ernest Dichter collections

Title: Second Progress Memorandum on Unsatisfied Needs of the Australian Smoker
Date(s): 1961-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), British American Tobacco Company (associated name), W.D. & H.O. Wills (Firm) (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_053_1172B2
Collection: Ernest Dichter collections

Title: A Creative Problem Analysis and Proposal for a Motivational Research Study on a 'Laundry-Dryer-Scent Product'
Date(s): 1960-02
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Bon Ami Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_057_1261E
Collection: Ernest Dichter collections

Title: Summary of Tentative Findings, Bon Ami Phase I: Cleanser and Jet Spray & Bon Ami Phase II: New Products
Date(s): 1960-07
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Bon Ami Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_057_1261B1
Collection: Ernest Dichter collections

Title: A Creative Problem Analysis and Proposal for a Motivational Research Study for Europa Cigarettes
Date(s): 1961-03
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), DWA Werbeagentur C.P. Wieland Company (associated name), Austria Tabakwaren G.m.b.H. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_065_1412A
Collection: Ernest Dichter collections

Title: A Motivational Research Study on the Sales and Merchandising of Tip-Top Bread
Date(s): 1962-01
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Ward Baking Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_064_1394C_I
Collection: Ernest Dichter collections

Title: A Proposal for a Pilot Motivational Study on a New Filter Cigarette
Date(s): 1963-02
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), American Tobacco Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_075_1663A
Collection: Ernest Dichter collections

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