E.I. du Pont de Nemours & Company (originator), Cavalcade of America (Radio program) (depicted), Cavalcade of America (Television program) (associated name)
E.I. du Pont de Nemours & Company (originator), Cavalcade of America (Radio program) (depicted), Cavalcade of America (Television program) (associated name)
Simulated interview between Jim Binns and a woman taking notes about marketing the National Association of Manufacturers. Binns promotes the NAM Official Policy Positions Handbook, but also the need to sell the NAM to potential members and current members. It is important to show what the NAM can do for company, but also how company aligns with the NAM.
Animated film sponsored by British Petroleum (BP) explaining the concept of "sales promotion" and how proper research, training, and marketing can improve sales and expand a business.
National Association of Manufacturers (U.S.) (sponsor)
Description
A Screenscope Production; Presented by National Association of Manufacturers. Promotional film for the National Association of Manufacturers advocating the benefits of NAM for manufacturers as a liaison between business and government. Includes footage of interactions between NAM representatives and government organizations.
