Every comfort is provided for visiting, out-of-town customers who wish to place orders with the John B. Stetson Company while in Philadelphia. In the magnificent [sic] salesroom hundreds of hats are shown in all qualities and an almost unlimited variety of styles and colors. The Company has ten thousand retail and one hundred fifty wholesale accounts on its books. [Caption on back of postcard]
Promotional film for the IBM 5260 retail system, a cash register that works with computer software to help small businesses make sales simple. Features include a customizable keyboard, receipt printer, gift certificate processor, and rotatable display. The register also acts as a sales floor data collection device that can help a store manage its inventory.
Animated film about the Customer Preference Program, an educational plan that instructs new merchants on how to run a successful business. Briefly describes the history of retail in the United States and how American life, and consumer buying habits, have changed since World War II. Stresses that understanding the customer's point of view is paramount to understanding what merchandise to purchase and sell.