Search Results

Title: How to Sell Home Insulation: Thirty Seconds
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff. The film argues that the first thirty seconds of a sale are the most important and demonstrates how a salesman can keep a potential buyer (in this case, a housewife) interested.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_01
Collection: Cinecraft Productions Films

Title: How to Sell Home Insulation: Getting the Name on the Dotted Line
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff on how to close a sale. Provides tips and instructions, such as: give the final presentations to both husband and wife, do not quote a price until the buyer's needs are reviewed, push the fire safety of fiberglass, provide demonstrations and ask leading questions, keep asking for the order, and never give a buyer the opportunity to say "no."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_02
Collection: Cinecraft Productions Films

Title: Nyloft and You
Date(s): 1965~, 1965
Contributor(s): Firestone Tire and Rubber Company (sponsor), Academy McLarty Productions (production company)
Description: Film sponsored by the Firestone Fibers & Textiles Company about Nylon filament carpet yarn produced for carpet salesmen.
Collection ID: Sponsored and industrial motion picture film collection (Accession 2018.222)
Hagley ID: FILM_2018222_FC38
Collection: Sponsored and industrial motion picture film collection

Title: Demonstrate to Sell...Rings the Bell!
Date(s): 1951
Description: Training film for Westinghouse Electric Appliance Salesmen. Instructs salesmen on how to successfully implement in-store demonstrations of Westinghouse washer and dryer machines and "ring the bell" of the cash register. A fictional dealer walks through three types of demonstrations with his bookkeeper, Bessie, acting as a prospect buyer.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC291
Collection: Cinecraft Productions Films

Title: Firestone: Your Safety is Our Business
Date(s): 1965
Description: Film instructing Firestone tire sales personnel how to capitalize on the consumer's growing concern with automobile safety.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC297
Collection: Cinecraft Productions Films

Title: How to Raise Your Batting Average in Selling
Date(s): 1968
Contributor(s): Dartnell Corporation (Sponsor), Jam Handy Organization (Production company), Peale, Norman Vincent, 1898-1993 (Onscreen presenter)
Description: Minister and motivational speaker Dr. Norman Vincent Peale presents his principles of practical salesmanship and relates these concepts to the game of baseball. Peale meets with a struggling salesman who cannot "raise his batting average" in selling. Through the principles of "As If," "Relentless Pressure," "Law of Averages," and "In Spite Of," Peale encourages the young man to follow the lead of great ball players in order to increase his enthusiasm and give 100% towards his career.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC395
Collection: Cinecraft Productions Films

Title: Sew Up That Sale
Date(s): 1950
Contributor(s): Domestic Sewing Machine Co. (Sponsor), Cinecraft, Inc. (Production company), Culley, Ray, 1904-1983 (Director)
Description: Instructional film for Domestic Sewing Machine sales personnel. A young salesman named Charlie pitches a new sewing machine to Mrs. Arthur Johnson. He demonstrates the various techniques that can be applied in order to "sew up that sale." Directed by Ray Culley; photographed by Harry Horrocks, actors: Nick Peters, Lloyd Taylor, Cecelia Klein.
Hagley ID: FILM_2019227_FC045
Collection: Cinecraft Productions Films

Title: The Unflushables
Date(s): 1960
Contributor(s): Standard Oil Company (Ohio) (Sponsor), General Pictures Corporation (Production company), Harnett, Joseph D., 1918-2013 (Onscreen presenter)
Description: Parody of the television crime series "The Untouchables" that served as a training film for Sohio sales personnel. A detective agency tries to track down three gang members who are not coming to Sohio for routine oil changes. Includes an address by Sohio's Marketing Vice President Joe Harnett. When apprehended, one of the gangsters nervously says "I suppose you're gonna start that police brutality now" to the officers.
Hagley ID: FILM_2019227_FC079
Collection: Cinecraft Productions Films

Title: Sew Up That Sale production script
Date(s): 1950
Contributor(s): Cinecraft, Inc. (Production company), Domestic Sewing Machine Co. (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: This script for a training film production describes a fictional scenario in which a Domestic Sewing Machine salesman recites a variety of selling points to persuade a prospective buyer. An amateur salesman who is viewing the sales demonstration learns that he must become more familiar with the sewing machine in order to sell it.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_05_18
Collection: Cinecraft Productions Films

Title: Demonstrate to Sell... Rings the Bell! production script
Date(s): 1951
Contributor(s): Cinecraft Productions, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), DeWitt, John (Author)
Description: The script is written for a film production geared towards an audience of Westinghouse Electric Appliance Salesmen. The script assures Westinghouse salesmen that washers and dryers will be easily sold when their capabilties are demonstrated. A fictional dealer walks through three types of demonstrations with his bookkeeper, Bessie, acting as a prospect buyer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_07
Collection: Cinecraft Productions Films

Title: Sales are the Payoff production script
Date(s): 1946
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (sponsor)
Description: Includes a script for a sales training motion picture. The script tells the story of a fictional character, Sam Clark, who is a young salesman for the Bryant Heater Company. Clark successfully sells a new gas heating system to the Taylor family, a notoriously tough customer. He accomplishes this by following three fundamental rules of sales: investigating his prospect, translating the advantages of a new system, and negotiating final objections.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_14
Collection: Cinecraft Productions Films

Title: Demonstration Sells! production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a training film production which begins with a montage of scenarios in which a product demonstration led to a sale. During the plot of the film, Westinghouse Laundry salesmen chat with the narrator to discuss how product demonstration is important to closing sales, but letting the customers try the appliances themselves is just as important. This is accomplished by opening local laundromats equipped with Westinghouse laundry appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_09
Collection: Cinecraft Productions Films

Title: How to Demonstrate the Westinghouse MF-7 Fridge production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film. Fictional salesmen practice pitching the Westinghouse MF-7 refrigerator and give each other feedback. They focus on the storage space of the refrigerator, what can fit inside its specialized compartments, and how it can save time spent grocery shopping by preserving more food for longer periods of time.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_07
Collection: Cinecraft Productions Films

Title: More than Skin Deep production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor)
Description: A script for a training film production which describes the Bryant Heater Company's Electric Water Heater in detail. It discusses the comprehensive anatomy of a Bryant water heater, and the significance of each part. After discussing the construction of the heaters, the script addresses different models and selling points for the appliance.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_20
Collection: Cinecraft Productions Films

Title: Make Every Day Tag Day production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: In this script for a sound slide training film production, a personified Westinghouse 'Tell-All Tag' discusses its purpose and how it can help in persuading sales from four typical patron types.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_01
Collection: Cinecraft Productions Films

Title: The 1948 Electric Range Sales Story production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: An eight-part sound slide film production describing new features of the 1948 line of Westinghouse Electric Ranges. These features include warming and storage drawers, an updated cooktop, increased surface cooking capacity, and super-speed Corox units. Additionally, sections of the script are dedicated to a description of the full line of 1948 range models and the style and beauty of the ranges.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_03
Collection: Cinecraft Productions Films

Title: L-P for Long-Range Profits production script
Date(s): 1949
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor), Storycraft Incorporated (Associated name), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide film intended for Liquified-Petroleum (L-P) gas salespeople. Establishes a competition between the electric and gas heating and appliance industries. In the production, the L-P gas industry is depicted as a giant, a metaphor for the industry’s massive growth. The giant must defend his earnings from the electricity industry, depicted as a wicked elf.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_21
Collection: Cinecraft Productions Films

Title: Sell to Her Measure production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production in which a fictional Westinghouse salesman receives tips on selling Westinghouse refrigerators. He is instructed to identify the needs of the prospect by asking key questions. This will allow him to pinpoint the best refrigerator to pitch and what aspects of the refrigerator to focus on. At last, the salesman successfully makes a sale after learning the new sales technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_13
Collection: Cinecraft Productions Films

Title: How to Sell the Westinghouse Water Heater production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: A script for a sound slide training film production which begins by describing the many positive aspects of owning a hot water heater. Then, four main selling points of the Westinghouse water heater are discussed, and a Westinghouse salesman demonstrates how to incorporate each point as he pitches to a prospective buyer.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_12
Collection: Cinecraft Productions Films

Title: A Heater is Born! production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Bryant Heater Company (Sponsor)
Description: A script for a sound slide film production advertising a line of water heaters by the Bryant Heater Company. The script focuses on describing the industrial production of Bryant water heaters and explains the complete manufacture and inspection process.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_03_19
Collection: Cinecraft Productions Films

Title: Tell All and Sell production script
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a sound slide training film production addressed to retail salesmen. The script describes the advantages of the 'Tell-All Tag' on major appliances. In the production, a personified 'Tell-All Tag' and a salesman talk about how they can work together effectively in order to sell Westinghouse appliances.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_21_06
Collection: Cinecraft Productions Films

Title: Five Ways the Tell-All Tag Helps Salesmen Sell production scripts
Date(s): 1948
Contributor(s): Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor)
Description: Includes a working script and a scoring script for a training film production describing the 'Tell-All Tag,' a tag attached to appliances in Westinghouse showrooms which provides descriptive information about the product. The script describes five ways in which the 'Tell-All Tag' can assist salesmen.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_20_11
Collection: Cinecraft Productions Films

Title: It's Up to You production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), Pennzoil Company (Sponsor), Fuller & Smith & Ross, Inc. (Associated name)
Description: A script for a training film production intended for Pennzoil salespersons. The production moves through a sequence of interactions between Pennzoil dealers and their customers. Then, the narrator analyzes each interaction to determine if the dealer was well-informed on the product by their salesperson. The narrator provides feedback for the salesperson based on each interaction.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_13_11
Collection: Cinecraft Productions Films

Title: Floormanship production script
Date(s): 1951
Contributor(s): Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor)
Description: A script for a sound slide film production providing training for General Tire salespeople who sell “on the floor”. The script identifies three major steps necessary for successful floor sales: gaining the prospects confidence, asking questions, and being enthusiastic. A sales scenario is played out to demonstrate proper selling technique.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_08_04
Collection: Cinecraft Productions Films

Title: Plate Glass production script
Date(s): 1947
Contributor(s): Cinecraft, Inc. (Production company), Libbey-Owens-Ford Glass Company (Sponsor)
Description: In this script for a sound slide film production, a man writes a letter to his son relaying his knowledge of the Libbey-Owens-Ford Glass Company. He explains the importance of plate glass and how to judge good glass from poor. Next, he recounts the history of plate glass manufacture and describes developments made possible by plate glass.
Collection ID: Cinecraft Productions films
Hagley ID: AVD_2019227_10_30
Collection: Cinecraft Productions Films

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