Search Results | Hagley Digital Archives

Title: Proposal for a Motivational Research Study aimed at Increasing the Market for 'Uptown'
Date(s): 1959-02
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Faygo Beverages, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_052_1144A
Collection: Ernest Dichter collections

Title: General Findings of First New York Times Workshop Session for Publicity Releases
Date(s): 1961-08-24
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_I
Collection: Ernest Dichter collections

Title: A Problem Analysis and Proposal for a Motivational Research Study for Cottees Limited
Date(s): 1961-05
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Cottees Limited (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_066_1429A
Collection: Ernest Dichter collections

Title: What is Canada Dry's Image as a multi-line carbonated beverage company?
Date(s): 1963-03-04
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), J.M. Mathes, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_084
Collection: Ernest Dichter collections

Title: 'Fallout' from First Grocery Workshop Session
Date(s): 1961-08-24
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_VII
Collection: Ernest Dichter collections

Title: To what extent will new low calorie colas replace or supplement the use of other soft drinks?
Date(s): 1963-07-12
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Pepsi-Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_093
Collection: Ernest Dichter collections

Title: The processes and influences within the family that determine the brands of soft drinks: Attitudes toward low calorie drinks.
Date(s): 1963-03-28
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Pepsi-Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_085
Collection: Ernest Dichter collections

Title: How is the New Advertising Theme Line 'Now it's Pepsi' for 'Those Who Think Young' Comprehended: What do the Two Phrases mean and what do They Connote?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Pepsi-Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_005
Collection: Ernest Dichter collections

Title: How do you rate White Rock for quality, flavor and price?
Date(s): 1963-03-04
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Charles W. Hoyt Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_083
Collection: Ernest Dichter collections

Title: The New York Times Grocery Research Workshop Report
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), J.M. Mathes, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_001
Collection: Ernest Dichter collections

Title: New Products based on 'Funny Face': A Proposal for a Motivational Research Study
Date(s): 1965-08
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Pillsbury Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_085_1902A
Collection: Ernest Dichter collections

Title: What is your reaction to each of the sugar free, or low calorie, colas on the market and why?
Date(s): 1963-07-12
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Royal Crown Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_063_1370P_094
Collection: Ernest Dichter collections

Title: What does the Name Fanta as a Brand Name for Soft Drinks mean to You?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Coca-Cola Company (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_002
Collection: Ernest Dichter collections

Title: Have Sugar-Free Soft Drinks Reduced the Sales of Regular Carbonated Beverages?
Date(s): 1961-08-15
Contributor(s): Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), New York Times Company (associated name), Kirsch Beverages, Inc. (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_062_1370P_003
Collection: Ernest Dichter collections