Joseph Bancroft & Sons Co. (originator), Miss America Pageant (associated name)
Description
Written on verso: 'Four island displays placed opposite elevators at entrance to fabrics department create springtime aura with Everglaze cotton prints and announcements of Miss Americas appearances at Eatons of Canada.'
Joseph Bancroft & Sons Co. (originator), Miss America Pageant (associated name)
Description
Written on verso: 'One of the escalator well displays on Fabrics floor at Meier & Frank features Everglaze promotional fabrics in a Spring-like setting.'
Strawbridge & Clothier (Sponsor), Radio Corporation of America. RCA Victor Division (Production company)
Description
A promotion for Bride Week at Strawbridge & Clothier's Philadelphia store. An attendant helps a young woman put on her gown and hands her a bouquet of flowers. The woman then poses for the camera in her full wedding attire and looks very happy.
A "Profit and Light" report for Northeast Ohio Business. A host has a conversation with a cartoon woman named "Iris" and argues that better, more modern lighting can increase sales at retail stores. Atmospheric lighting, spotlights, and other types of strategic illumination can be used as tools to stimulate a customer to purchase more product.
