Search Results

Title: Radial Capabilities
Date(s): 1975
Description: Promotional film for B.F. Goodrich radial tires. Demonstrates how a tire is researched, designed, manufactured, and checked for quality. Includes interviews with B.F. Goodrich management and factory employees. Also shows clips from the film "Freewheelin'." A presentation of the B.F. Goodrich Tire Division.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC240
Collection: Cinecraft Productions Films

Title: Firestone: Your Safety is Our Business
Date(s): 1965
Description: Film instructing Firestone tire sales personnel how to capitalize on the consumer's growing concern with automobile safety.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC297
Collection: Cinecraft Productions Films

Title: Rally: The Race Against Time
Date(s): 1980
Description: Film highlighting an American auto rally race while simultaneously promoting B.F. Goodrich tires. Narrated by New Zealand driver Rod Millen, the film focuses on Millen and his fellow competitors John Woolf and John Buffum as they race against time along both paved and dirt roads. Produced by Larry G. Brown; associate producer: Karen Kelly; director of photography: Allan Westbrook; edited by Allen Westbrook; written by Ed Penet and Larry G. Brown; photographed by Allan Westbrook, Mike Bucher,...
Show moreFilm highlighting an American auto rally race while simultaneously promoting B.F. Goodrich tires. Narrated by New Zealand driver Rod Millen, the film focuses on Millen and his fellow competitors John Woolf and John Buffum as they race against time along both paved and dirt roads. Produced by Larry G. Brown; associate producer: Karen Kelly; director of photography: Allan Westbrook; edited by Allen Westbrook; written by Ed Penet and Larry G. Brown; photographed by Allan Westbrook, Mike Bucher, Larry Brown, and Don Shapiro; aerial photography: John Wheeler; location audio: Bill Wilson and Phil Williams; graphics: David Brown; audio mix: Quality Sound, Hollywood; color by CFI; opticals by Pilgrim Film Service.
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Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC381
Collection: Cinecraft Productions Films

Title: The Pulse: A Case Study in Marketing Communications
Date(s): 1975
Description: The story of how and why Goodyear created its infamous automobile production tally signs in Detroit, Michigan. Script by Dean Coffin. Produced by Special Communications Services.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC382
Collection: Cinecraft Productions Films

Title: The American Radial Lifesaver
Date(s): 1972
Contributor(s): B.F. Goodrich Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Training film instructing B.F. Goodrich sales staff on how to "quickly move to the top of our line" and qualify a customer by presenting the higher-priced, higher-quality Lifesaver Radial Tire before other options.
Hagley ID: FILM_2019227_FC460_04
Collection: Cinecraft Productions Films

Title: Time to Re-Tire Get a Fisk
Date(s): 1925-03-07
Contributor(s): Fisk Tire Company (originator), Hesse, Paul A. (artist)
Collection ID: John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), The Saturday Evening Post
Hagley ID: AVDJOPN2014_fisk-tire-color
Collection: John Okolowicz collection of publications and advertising on radio and consumer electronics

Title: Miracle on Mulberry St.
Date(s): 1948
Contributor(s): Seiberling Rubber Company (Akron, Ohio) (sponsor), Culley, Ray, 1904-1983 (director), Siedel, Frank (screenwriter), Horrocks, Harry (cinematographer), Cinecraft, Inc. (production company)
Description: Film about fictional residents of Mulberry street and their safety concerns. Includes demonstrations of tires that can withstand nails and punctures and reseal themselves.
Collection ID: Culley Family Cinecraft Productions Collection (Accession 2018.201)
Hagley ID: FILM_2018201_FC07
Collection: Culley Family Cinecraft Productions Collection

Title: Industry on Parade: Quest for perfection
Date(s): 1957
Contributor(s): National Association of Manufacturers (U.S.) (sponsor), Arthur Lodge Productions (production company)
Description: This episode examines manufacture, testing, and safe maintenance of rubber automobile tires.
Collection ID: National Association of Manufacturers photographs and audiovisual materials (Accession 1973.418)
Hagley ID: FILM_1973418_FC68
Collection: National Association of Manufacturers collections

Title: A Name You Can Trust in Rubber
Date(s): 1947
Contributor(s): Seiberling Rubber Company (Akron, Ohio) (Sponsor), Cinecraft, Inc. (Production company)
Description: Promotional film for Seiberling Rubber. Details how rubber tires are made and why Seiberling tires are the best choice for consumers. Directed by Robert Welchans; story by Frank Siedel; photography by Harry Horrocks.
Hagley ID: FILM_2019227_FC043
Collection: Cinecraft Productions Films

Title: B.F. Goodrich: April 1969 Action
Date(s): 1969
Description: Animated commercial promoting the sale of B.F. Goodrich nylon cord long-miler tires. Promotion also includes three famous-maker golf balls for 99 cents.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC119_05
Collection: Cinecraft Productions Films

Title: B.F. Goodrich: May 1969 Action
Date(s): 1969
Description: Animated commercial celebrating B.F. Goodrich's 99th year with a sale on B.F.G. Silvertown HT 770 tires. Promotion also includes a Norelco home barber shaving kit for $4.99.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC119_06
Collection: Cinecraft Productions Films

Title: B.F. Goodrich Historical Film
Date(s): 1978
Contributor(s): B.F. Goodrich Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Short film with no titles, no credits, and no narration – just segments of memorable songs down through the ages including "Over There," "It’s Howdy Duty Time," "Rock Around the Clock," "Let’s Do the Twist," and more. The film was directed by Neil McCormick for an internal company sales meeting. The film chronicles rubber tires' development while simultaneously highlighting significant events, including the invention of the airplane, World War I, Frank Sinatra, the election of John F. Kennedy...
Show moreShort film with no titles, no credits, and no narration – just segments of memorable songs down through the ages including "Over There," "It’s Howdy Duty Time," "Rock Around the Clock," "Let’s Do the Twist," and more. The film was directed by Neil McCormick for an internal company sales meeting. The film chronicles rubber tires' development while simultaneously highlighting significant events, including the invention of the airplane, World War I, Frank Sinatra, the election of John F. Kennedy, the release of Star Wars, and the Beatles.
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Hagley ID: FILM_2019227_FC030
Collection: Cinecraft Productions Films

Title: The All-American Sales Team
Date(s): 1972
Description: Short film comprised of a series of images celebrating the "All American Sales Team" at B.F. Goodrich. Shows company sales promotion materials, such as print ads, as well as photographs of BFG Radial tires in action.
Hagley ID: FILM_2019227_FC460_01
Collection: Cinecraft Productions Films

Title: B.F. Goodrich Company Radial Tire promotion
Date(s): 1972
Contributor(s): B.F. Goodrich Company (Sponsor), General Motors Corporation (Contributor), Cinecraft, Inc. (Production company)
Description: Film promoting B.F. Goodrich Radial tires in partnership with Cadillac. Shows close-up shots of the tires, as well as a Cadillac driving along a road. Set to the musical piece "Also sprach Zarathustra, Op. 30" by Richard Strauss, well known for being the theme song of the film 2001: A Space Odyssey.
Hagley ID: FILM_2019227_FC460_02
Collection: Cinecraft Productions Films

Title: The Mint 400 Desert Race
Date(s): 1978
Contributor(s): B.F. Goodrich Company (Sponsor), Sage Films (Production company), Bucher, Michael K., 1939-2012 (Producer), O'Connor, Robert (Director)
Description: "The B.F. Goodrich performance team enters six of the toughest races on the off-road racing circuit each year. This is the story of one of those races." Film following the B.F. Goodrich racing team as they participate in the 1978 "Mint 400," a desert off-road race sponsored by the Mint Hotel and Casino in Las Vegas, Nevada. Primarily focuses on dune buggy driver Bobby Gordon and co-driver Gary Pace, who finish in second place. Race day production: Robert O'Connor, John Toutkaldjian; Executive...
Show more"The B.F. Goodrich performance team enters six of the toughest races on the off-road racing circuit each year. This is the story of one of those races." Film following the B.F. Goodrich racing team as they participate in the 1978 "Mint 400," a desert off-road race sponsored by the Mint Hotel and Casino in Las Vegas, Nevada. Primarily focuses on dune buggy driver Bobby Gordon and co-driver Gary Pace, who finish in second place. Race day production: Robert O'Connor, John Toutkaldjian; Executive producer: Robert Henkel; Photographed by Michael K. Bucher, Donald A. Shapiro, Michael Chevalier; Aerial photography: John Wheeler; Sound by Gary Breed, Gil Plenty.
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Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC275
Collection: Cinecraft Productions Films

Title: B.F. Goodrich Company Lifesaver Radial Steel Tire promotion
Date(s): 1972
Description: Promotional film for the B.F. Goodrich Lifesaver Radial Steel (R/S) tire, the American radial with cushioned steel. Promotes the performance and safety of the Lifesaver R/S and compares the tire to the Michelin X. Features Gordon Jennings, editorial director of Car & Driver Magazine, and Frank Cipelle, manager of Michigan International Speedway.
Hagley ID: FILM_2019227_FC460_03
Collection: Cinecraft Productions Films

Title: The American Radial Lifesaver sports spot
Date(s): 1972
Description: A brief spot for the B.F. Goodrich American Radial Lifesaver tire. Shows a series of images alongside cheery music promoting the tire alongside various popular American sporting events and leagues, such as the Triple Crown, Cotton Bowl, NBA, Stanley Cup, and more.
Hagley ID: FILM_2019227_FC460_05
Collection: Cinecraft Productions Films

Title: Goodyear News, Goodyear go; the dealer magazine
Date(s): 1961
Creator: Goodyear Tire and Rubber Company
Hagley ID: DC002_0183
Collection: Trade catalogs and pamphlets

Title: Two New Husky Over-the-Road Truck Tires, Trade literature, 1934-1960
Date(s): 1940
Creator: Goodyear Tire and Rubber Company
Hagley ID: DC002_0182
Collection: Trade catalogs and pamphlets

Title: Goodyear Spring and Summer Catalog, 1937
Date(s): 1937
Creator: Goodyear Tire and Rubber Company
Hagley ID: DC002_0156
Collection: Trade catalogs and pamphlets

Title: Puncture proof -- & evidence -- & Jelco-Atlas puncture-proof inner case
Date(s): 1910
Creator: J. Ellwood Lee Company (Conshohocken, Pa.)
Hagley ID: 08058458_puncture_proof
Collection: Trade catalogs and pamphlets

Title: Goodyear plant, Toronto (Ont.)
Date(s): 1925
Contributor(s): Dallin Aerial Surveys (photographer), Dallin, J. Victor (John Victor), 1897-1991 (former owner), Goodyear Tire and Rubber Company (associated name)
Collection ID: J. Victor Dallin Aerial Survey collection (Accession 1970.200)
Hagley ID: 1970200_00611
Collection: Dallin Aerial Survey Company collections

Title: Goodyear plant, Toronto (Ont.)
Date(s): 1925
Contributor(s): Dallin Aerial Surveys (photographer), Dallin, J. Victor (John Victor), 1897-1991 (former owner), Goodyear Tire and Rubber Company (associated name)
Collection ID: J. Victor Dallin Aerial Survey collection (Accession 1970.200)
Hagley ID: 1970200_00610
Collection: Dallin Aerial Survey Company collections

Title: Lee Tire & Rubber Company
Date(s): 1936-08-18
Contributor(s): Dallin Aerial Surveys (photographer), Dallin, J. Victor (John Victor), 1897-1991 (former owner)
Collection ID: J. Victor Dallin Aerial Survey collection (Accession 1970.200)
Hagley ID: 1970200_09153
Collection: Dallin Aerial Survey Company collections

Title: Lee Tire and Rubber
Date(s): 1936-10-31
Contributor(s): Dallin Aerial Surveys (photographer), Dallin, J. Victor (John Victor), 1897-1991 (former owner)
Collection ID: J. Victor Dallin Aerial Survey collection (Accession 1970.200)
Hagley ID: 1970200_09257
Collection: Dallin Aerial Survey Company collections

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