Search Results | Hagley Digital Archives

Title: 'A Study of Young People'
Date(s): 1966
Contributor(s): Koons, Irvin L., 1922-2021 (former owner), Doyle Dane Bernbach Inc. (originator)
Collection ID: Irvin Koons papers (Accession 2132)
Hagley ID: MSS_2132_04_01
Collection: Irv Koons collections

Title: Clippings and articles, Macaroni Journal (1978)
Date(s): 1978-04
Contributor(s): Koons, Irvin L., 1922-2021 (author)
Description: Article by Irv Koons titled 'Creative Packaging' about the role of creativity in package design work, the ethical responsibilities of designers, what clients should look for in a package design firm, and what makes a good, effective package design.
Collection ID: Irvin Koons papers (Accession 2132)
Hagley ID: MSS_2132_04_12h
Collection: Irv Koons collections

Title: Beecham International Holdings S.A - Brylcreem narrative and slides
Date(s): 1972
Contributor(s): Koons, Irvin L., 1922-2017 (associated name), Beecham Group (associated name)
Collection ID: Irvin Koons photographs (Accession 1996.315)
Hagley ID: AVD_1996315_01_011
Collection: Irv Koons collections

Title: Clairol, Inc./Bristol-Myers Company - Swingsetter narrative and slides
Date(s): 1966, 1970
Contributor(s): Koons, Irvin L., 1922-2021 (associated name), Clairol, inc. (associated name), Bristol-Myers Company (associated name)
Collection ID: Irvin Koons photographs (Accession 1996.315)
Hagley ID: AVD_1996315_01_026
Collection: Irv Koons collections

Title: Beecham International Holdings S.A - Brylcreem correspondence
Date(s): 1971-11-22
Contributor(s): Koons, Irvin L., 1922-2017 (correspondent), Beecham Group (correspondent)
Collection ID: Irvin Koons papers (Accession 2132)
Hagley ID: MSS_2132_01_09
Collection: Irv Koons collections

Title: Dairylea Cooperative Incorporated - Dairylean Cottage Cheese narrative and slides
Date(s): 1975
Contributor(s): Koons, Irvin L., 1922-2021 (associated name), Dairylea Cooperative Incorporated (associated name)
Collection ID: Irvin Koons photographs (Accession 1996.315)
Hagley ID: AVD_1996315_01_053
Collection: Irv Koons collections

Title: Yardley - Gift packaging design, narrative and slides
Date(s): 1958, 1961
Contributor(s): Koons, Irvin L., 1922-2021 (associated name), Yardley (Firm) (associated name)
Collection ID: Irvin Koons photographs (Accession 1996.315)
Hagley ID: AVD_1996315_02_073
Collection: Irv Koons collections

Title: Summary of a Psychological Research Study on the Sales and Advertising Problems of Palmolive Soap
Date(s): 1952-03
Contributor(s): Dichter, Ernest, 1907-1991 (author), Institute for Motivational Research (originator), Ted Bates Advertising (sponsor)
Description: Study addresses two major questions: '1. Does Palmolive soap have a distinctive personality and what are the characteristics of this personality? 2. Is age a determining factor in influencing attitudes towards Palmolive?'
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_005_017_001
Collection: Ernest Dichter collections

Title: The Adolescent Soap Market: Development of Soap Attitudes in Young Women and Girls with Specific Reference to Palmolive Soap
Date(s): 1955
Contributor(s): Dichter, Ernest, 1907-1991 (author), Ted Bates Advertising (sponsor)
Description: Study addresses the motivations of women when buying toilet soaps, the perceived personality of Palmolive soap, the establishment of brand preferences, and the perceived differences of various toilet soaps in the opinion of potential female customers.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_005_016_001
Collection: Ernest Dichter collections

Title: A Progress Report of a Motivational Research Study on Falstaff's Position in the Northern California Beer Market, Report Number 787C
Date(s): 1956-12
Contributor(s): Falstaff Brewing Corporation (associated name), Institute for Motivational Research (author), Dichter, Ernest, 1907-1991 (associated name)
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_029_026_001
Collection: Ernest Dichter collections

Title: Motivational Research Study in the Field of Toys for Mattel Toys, Inc.
Date(s): 1959-06
Creator: Dichter, Ernest, 1907-1991
Contributor(s): Institute for Motivational Research (originator), Mattel, Inc. (sponsor)
Description: Discusses child and parent reactions to Mattel toys of the following four categories: dolls, guns, holsters, and rockets.
Collection ID: Ernest Dichter papers (Accession 2407)
Hagley ID: MSS_2407_051_003_001
Collection: Ernest Dichter collections