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# Title Date(s) Contributor(s) Description Description Collection ID Hagley ID Collection
1 America's Favorite Twins and How to Answer Consumer Questions 1953 A sales training film for the Westinghouse Laudromat and Clothes Dryer machines, "America's favorite twins." The presenter teaches viewers (presumably Westinghouse sales staff) how to answer common questions that consumers have about the machines.
FILM_2019227_FC040_02 Cinecraft Productions Films
2 Richard J. Sargent sales speech 1953 Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company), Sargent, Richard J. (Onscreen presenter) Richard J. Sargent, manager of Major Appliances at Westinghouse, speaks to sales staff about the growing U.S. population. A greater population means more potential appliance consumers.
FILM_2019227_FC040_01 Cinecraft Productions Films
3 Sell to Her Measure production script 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) A script for a sound slide training film production in which a fictional Westinghouse salesman receives tips on selling Westinghouse refrigerators. He is instructed to identify the needs of the prospect by asking key questions. This will allow him to pinpoint the best refrigerator to pitch and what aspects of the refrigerator to focus on. At last, the salesman successfully makes a sale after learning the new sales technique.
Cinecraft Productions films AVD_2019227_20_13 Cinecraft Productions Films
4 Five Ways the Tell-All Tag Helps Salesmen Sell production scripts 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) Includes a working script and a scoring script for a training film production describing the 'Tell-All Tag,' a tag attached to appliances in Westinghouse showrooms which provides descriptive information about the product. The script describes five ways in which the 'Tell-All Tag' can assist salesmen.
Cinecraft Productions films AVD_2019227_20_11 Cinecraft Productions Films
5 The 1948 Electric Range Sales Story production script 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) An eight-part sound slide film production describing new features of the 1948 line of Westinghouse Electric Ranges. These features include warming and storage drawers, an updated cooktop, increased surface cooking capacity, and super-speed Corox units. Additionally, sections of the script are dedicated to a description of the full line of 1948 range models and the style and beauty of the ranges.
Cinecraft Productions films AVD_2019227_21_03 Cinecraft Productions Films
6 Demonstration Sells! production script 1947 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) A script for a training film production which begins with a montage of scenarios in which a product demonstration led to a sale. During the plot of the film, Westinghouse Laundry salesmen chat with the narrator to discuss how product demonstration is important to closing sales, but letting the customers try the appliances themselves is just as important. This is accomplished by opening local laundromats equipped with Westinghouse laundry appliances.
Cinecraft Productions films AVD_2019227_20_09 Cinecraft Productions Films
7 How to Demonstrate the Westinghouse MF-7 Fridge production script 1947 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) A script for a sound slide training film. Fictional salesmen practice pitching the Westinghouse MF-7 refrigerator and give each other feedback. They focus on the storage space of the refrigerator, what can fit inside its specialized compartments, and how it can save time spent grocery shopping by preserving more food for longer periods of time.
Cinecraft Productions films AVD_2019227_20_07 Cinecraft Productions Films
8 Make Every Day Tag Day production script 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) In this script for a sound slide training film production, a personified Westinghouse 'Tell-All Tag' discusses its purpose and how it can help in persuading sales from four typical patron types.
Cinecraft Productions films AVD_2019227_21_01 Cinecraft Productions Films
9 Westinghouse Equity Plan production script 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) A script for a two-part sound slide film production about the Westinghouse plan for dealer wholesale financing. A Westinghouse representative describes the program in detail to an independent dealer. In part one, he describes the wholesale portion of the equity plan. In part two, he discusses the dealer retail portion.
Cinecraft Productions films AVD_2019227_21_04 Cinecraft Productions Films
10 How to Sell the Westinghouse Water Heater production script 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (sponsor) A script for a sound slide training film production which begins by describing the many positive aspects of owning a hot water heater. Then, four main selling points of the Westinghouse water heater are discussed, and a Westinghouse salesman demonstrates how to incorporate each point as he pitches to a prospective buyer.
Cinecraft Productions films AVD_2019227_20_12 Cinecraft Productions Films
11 The Story of Caleb Cabot production script 1951 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor) A script for a sound slide film production in which a fictional man named Caleb Cabot and his pots and pans business exemplify a typical pathway of businesses expansion. Cabot learns about various aspects of entrepreneurship as his business grows. The script concludes by drawing the comparison from Caleb Cabot's business to the General Tire & Rubber Company.
Cinecraft Productions films AVD_2019227_08_02 Cinecraft Productions Films
12 Tire Department Manager production script 1953 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (sponsor) A script for a training film production for General Tires dealers. In the production, a Tire Department Manager and mechanic convince two customers to purchase new General brand tires. One is a highly skeptical prospect, and the other is a prospect in need of a replacement. Both are swayed to spend more on General tires when the manager and mechanic describe the promise of quality and safety that comes with General Tires.
Cinecraft Productions films AVD_2019227_08_22 Cinecraft Productions Films
13 Safety for Sale production script 1952 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (sponsor) A script for a film production for General Tire sales staff. The production focuses on how to sell General Tires by emphasizing their safety. The production explains that safety is one of the most important reasons people buy tires, and that General tires' advanced safety features account for their higher cost. The production recommends the informational film \"You Bet Your Life\" and the booklet \"Human Mileage\" to prospects.
Cinecraft Productions films AVD_2019227_08_18 Cinecraft Productions Films
14 The Second Door production script 1952 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (sponsor) A script for a training film production for General Tires dealers. The production asserts that the telephone is the \"second door to business,\" as all telephone interactions are potential sales. The production explains proper telephone etiquette for securing sales over the phone and includes several telephone sales demonstrations.
Cinecraft Productions films AVD_2019227_08_19 Cinecraft Productions Films
15 From Slips to Grips production script 1952 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (sponsor) A script for a training film production for General Tires dealers about how to sell Winter-Cleats. The production demonstrates a fictional sales scenario in which a salesman discusses the major selling points of Winter-Cleats; they are quiet, safe, and less likely to blow out than the leading alternative.
Cinecraft Productions films AVD_2019227_08_20 Cinecraft Productions Films
16 Sell Quality production script 1952 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (sponsor) A script for a training film production for General Tires dealers. The production explains how dealers should underscore the quality of the product to sell it. Specifically, the production focuses on General's truck tires, discussing the technical specifications which make them higher quality.
Cinecraft Productions films AVD_2019227_08_21 Cinecraft Productions Films
17 Sell Advantages production script 1951 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor) A script for a sound slide film production instructing General Tire salespeople to recognize their customer's motivation to buy tires. The script includes scenarios in which salespeople identified their customer's wants and customized their sales pitches to directly address those preferences.
Cinecraft Productions films AVD_2019227_08_03 Cinecraft Productions Films
18 Floormanship production script 1951 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor) A script for a sound slide film production providing training for General Tire salespeople who sell “on the floor”. The script identifies three major steps necessary for successful floor sales: gaining the prospects confidence, asking questions, and being enthusiastic. A sales scenario is played out to demonstrate proper selling technique.
Cinecraft Productions films AVD_2019227_08_04 Cinecraft Productions Films
19 A Job to be Proud Of production script 1951 Cinecraft, Inc. (Production company), General Tire & Rubber Co. (Sponsor) A script for a sound slide film production intended to highlight the careers of General Tire salespeople. The script discusses how General Tires are in high demand due to their quality, making the act of selling the tires simple. Then, the script describes how salespeople benefit from the profitable and booming business of tire sales.
Cinecraft Productions films AVD_2019227_08_01 Cinecraft Productions Films
20 America's Favorite Twins production script 1953 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor) A script for a laundry equipment sales training film for Westinghouse Electric Manufacturing Company sales. The script teaches salespeople to answer customer questions about the Westinghouse Laundromat and Clothes Dryer using the "Twin Trainer Meeting Guide." The script provides examples of commonly asked questions, then the narrator gives the proper response. The production is divided in two halves. During the first half, questions about the laundromat are answered, and in the second half...
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A script for a laundry equipment sales training film for Westinghouse Electric Manufacturing Company sales. The script teaches salespeople to answer customer questions about the Westinghouse Laundromat and Clothes Dryer using the "Twin Trainer Meeting Guide." The script provides examples of commonly asked questions, then the narrator gives the proper response. The production is divided in two halves. During the first half, questions about the laundromat are answered, and in the second half questions about the dryer are answered.
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Cinecraft Productions films AVD_2019227_22_04 Cinecraft Productions Films
21 At Your Service Westinghouse training production script 1952 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor) A script for a training film production for Westinghouse maintenance staff. The script features two characters, a Westinghouse serviceman named Frank and a customer in need of Westinghouse service, Mrs. Smith. Frank demonstrates the three most common approaches to working with customers. Then, the narrator reviews the three scenarios and explains to the audience which interaction is most like what service staff should strive for.
Cinecraft Productions films AVD_2019227_21_14 Cinecraft Productions Films
22 The Laundromat's Agi-Tumble Action production scripts 1953 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor) Includes two scripts for a film production about the perfection of the Westinghouse Agi-Tumble Action feature of the Laundromat appliance. The two scripts are likely successive drafts for one production. The production discusses the obstacles overcome during research and development of the Agi-tumble.
Cinecraft Productions films AVD_2019227_22_06 Cinecraft Productions Films
23 Automatic Defrosting - Facts and Fiction production script 1952 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor) A script for a film production advertising the Automatic Defrosting feature of Westinghouse Refrigerators. In the production, the host analyzes anti-frost claims made by competitive products and investigates their accuracy. The host finds inaccuracies and shortcomings with four different products before proving how Westinghouse refrigerators are as frost-free as advertised.
Cinecraft Productions films AVD_2019227_22_08 Cinecraft Productions Films
24 Plenty Plus! production script 1948 Cinecraft, Inc. (Production company), Westinghouse Electric & Manufacturing Company (Sponsor) A script for a training film production intended to prepare Westinghouse sales staff to sell the 1948 Plenty Plus line of refrigerators. In the production, a woman named Mrs. Jones is seeking a new refrigeration option. A Westinghouse salesman, Charlie, introduces her to a model from the Plenty Plus line of refrigerators perfectly suited to her needs. Charlie and the narrator then review his sale to discuss proper sales techniques.
Cinecraft Productions films AVD_2019227_22_16 Cinecraft Productions Films
25 Conversion of the HTS-4-GE Hydraulic System Test Stand production script 1950 Cinecraft, Inc. (Production company), Denison Engineering Company (Sponsor) A script written for a sound slide film production providing instruction for use of the Model HTS-4-GE Test Stand, a device built to supply hydraulic power for aircraft resting operations. First, the script describes the necessary steps for assembling the conversion kit. Then, the script describes how to prepare the device for operation.
Cinecraft Productions films AVD_2019227_05_14 Cinecraft Productions Films

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