Raymond Loewy collections

About this collection

    Raymond Loewy (1893–1986) was a French-born American industrial designer that became one of the most well know industrial designers during the middle decades of the 20th century. His work included logos and packaging design for major corporations like Exxon, Coca-Cola, and Lucky Strike, as well as product design for corporations like Studebaker and International Harvester, and the redesign of Air Force One for the John F. Kennedy administration.
    This digital collection offers selections from two physical collections at Hagley Library. The Raymond Loewy archive (Accession 2251) contains personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department. The Raymond Loewy collection of photographs and audiovisual materials (Accession 2004.255) contains images of design work Loewy and his firm conducted for corporate American and foreign clients, Loewy's personal photographs, and his speeches and interviews.
    Image: Automobiles of the Future sports car design by Raymond Loewy. Click to view.

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Raymond Loewy in Mercury Cougar
Written on back: 'Mercury Cougar'
Automobile design drawing
Signed 'Raymond Loewy.'
Comic automobile design drawing - 'Inflationary Type of Designing'
Typed on back of image: 'Jelly-Mold or Inflationary type of designing' stamped on back of image: 'Please Return Betty Reese - Publicity Raymond Loewy Associates 488 Madison Avenue New York 22, N.Y.'
Comic automobile drawing - Flat Tire
Written on back of image: 'used in Mr. Loewy's book.'
Comic automobile design drawing
Written on back of image: 'rear end treatment.'
Comic automobile drawing - The Blister 6
Typed on back of image: '6) The Blister '6'... For the very exclusive person who prefers to 'stew in his own juices'.' another copy of image has '1944' written on front, and on back 'Cosmopolitan June 1948 James Mitchell column Oct. 44'
Comic automobile design drawing - The Too Youthful Car
Written on back of image: 'not for all human consumption - the too youthful car.'
Comic automobile design drawing - The 1947 Bear Trap
Written on back of image: 'It's helpful to be able to get to the motor' typed on back: 'The 1947 Bear Trap... Accessibility being what it is on today's car, you need a derrick and two strong friends to change a spark plug.'
Comic automobile design drawing - The Run Under
Typed on back of image: 'The Run Under... We can make 'em as low as the top of the wheels...' stamped on back of image: 'Please Return To Betty Reese - Publicity Director Raymond Loewy Associates 488 Madison Ave., N.Y. 22, N.Y. MU - 8-2500'
Automobile design drawing - Automobiles of the Future - Buses
Written on back of image: 'Automobiles of the Future 1/23/38 Designed for inclusion in Chrysler's Exhibit at N.Y. World's Fair 1938-1939' sticker on back of image: 'Raymond Loewy International Inc. 110 East 59th Street. New York, N.Y. 10022 USA'
Automobile design drawing - Automobiles of the Future
Written on back of image: 'Automobiles of the Future 1942' stamped on back of image: 'Design Credit Raymond Loewy Associates 488 Madison Avenue New York 22, New York'
Automobile design drawing
Signed 'Loewy 1942'
Automobile design drawing - Automobiles of the Future
Written on back of image: 'Automobile of the Future' sticker on back of image: 'Raymond Loewy International Inc. 110 East 59th Street. New York, N.Y. 10022 USA.'
Model automobile - design concept
Written on back of image: 'Model - A conception of an automobile for the future, designed by Raymond Loewy. 1940' stamped on back of image: 'Please Return To Betty Reese, Publicity Director Raymond Loewy Associates 425 Park Avenue New York 22, New York'
Automobile design drawing - Automobiles of the Future
Written on back of image: 'Automobiles of the Future' sticker on back of image: 'Raymond Loewy International Inc. 110 East 59th Street. New York, N.Y. 10022 USA'
Automobile design drawing - Automobiles of the Future - Sportscar
Written on back of image: 'Automobiles of the Future Sportscar 1950' sticker on back of image: 'Raymond Loewy International Inc. 110 East 59th Street. New York, N.Y. 10022 USA'

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