Raymond Loewy collections

About this collection

    Raymond Loewy (1893–1986) was a French-born American industrial designer that became one of the most well know industrial designers during the middle decades of the 20th century. His work included logos and packaging design for major corporations like Exxon, Coca-Cola, and Lucky Strike, as well as product design for corporations like Studebaker and International Harvester, and the redesign of Air Force One for the John F. Kennedy administration.
    This digital collection offers selections from two physical collections at Hagley Library. The Raymond Loewy archive (Accession 2251) contains personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department. The Raymond Loewy collection of photographs and audiovisual materials (Accession 2004.255) contains images of design work Loewy and his firm conducted for corporate American and foreign clients, Loewy's personal photographs, and his speeches and interviews.
    Image: Automobiles of the Future sports car design by Raymond Loewy. Click to view.

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Solicitation From Raymond Loewy to Robert Evans
Raymond Loewy writes American Motors Corporation board member Robert Evans to solicit business for his consulting firm.
Robert Evans to Raymond Loewy
American Motors Corporation board member Robert Evans turns down Raymond Loewy's solicitation for work.
Roy Abernethy to Raymond Loewy
American Motors Corporation executive Roy Abernethy declines to use Raymond Loewy's consulting firm for automobile design.
Richard Langworth to Raymond Loewy
Richard Langworth corresponds with Raymond Loewy on behalf of Automobile Quarterly concerning quotations and photographs for an article in that journal.
1945-1964: The Milestone Era. Avanti: The Great Forward Leap
Article in Automobile Quarterly magazine.
Raymond Loewy to Richard Langworth
Loewy answers questions regarding design of the Avanti. copy of handwritten letter.
Notes About The Future Automobile
Letter from Raymond Loewy to Don Williamson of Automotive News, containing essay on the future of the automobile.
Don Williamson to Raymond Loewy
Don Williamson corresponds with Raymond Loewy on behalf of Automotive News concerning an article in that journal.
Don Williamson to Raymond Loewy
Don Williamson corresponds with Raymond Loewy on behalf of Automotive News, enclosing a copy of the article to which Loewy contributed, and makes a personal request for a signed sketch from Loewy.
Stylists See Bright Future Despite Curbs
Article in Automotive News to which Raymond Loewy Contributed
Raymond Loewy to His Staff
Raymond Loewy informs his staff that Automotive News has changed its attitude toward him. The memo is attached to a copy of Don Williamson's request for a signed sketch.
Raymond Loewy to Don Williamson
Raymond Loewy agrees to Don Williamson's request for a signed sketch for his apartment.
Don Williamson to Raymond Loewy
Don Williamson thanks Loewy for agreeing to send a Studebaker sketch to him.
Impression of Avanti
Handwriting on back: "An impression of AVANTI built in Moscow by an AVANTI fan over two motorcycles used in parralel [sic]. Photographed by RL in a Moscow street."
N.D. Altman to Raymond Loewy
N.D. Altman, president of Avanti Motor Corporation, invites Loewy to visit his manufacturing plant.
Postcard of Automobile Interiors
Included with other promotional material from Avanti Motor Corporation.
Upholstery Information Sheet
Included with other promotional material from Avanti Motor Corporation.
Raymond Loewy to N.D. Altman
Raymond Loewy replies that he will stop by Avanti when he is next in town.
1966 Automobile Registration Card
Raymond Loewy's 1966 New York registration for his 1963 Studebaker.
Avantioptics
Avanti enthusiast magazine. Spring 1971, v.2, n.2

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